Yotpo vs Feefo – Pricing + 2 Alternatives

Are you looking for a great online reviews platform for your business? Have you been wondering which, between Yotpo and Feefo, is the best for you? Or do you wish to check out the alternatives to these companies? My name is Francisco, and I am here to answer these questions. My company, Planet Marketing, has had over a decade helping companies across the country get the most out of online reviews. In this article, I am going to;

  1. Give you a table showing Yotpo and Feefo + 2 alternatives
  2. Compare Yotpo and Feefo in terms of pricing.
  3. Take a look at the two Yotpo and Feefo alternatives

Yotpo vs Feefo + 2 alternatives table

Gets you Star Ratings in Google Price/m Get it now!
Yotpo YesCall to get a quote
Feefo Yes Get in touch to get a quote
Shopper Approved Yes Get a Discount!
Sign up using our link.
Also get 30 days free!
Trust Pilot Yes $349

Yotpo vs Feefo

Comparing any two companies in this day and age usually boils down to price, and the same is true when it comes to online review companies. You are probably here because you want to know which is best between Feefo and Yotpo.

The following are some of the similarities and differences between Feefo and Yotpo;

1) They both hide their pricing structures

The first thing that you will notice, as far as comparing Yotpo and Feefo is concerned, is that both companies have chosen to keep their pricing structures hidden. This can be pretty frustrating, and a bit baffling.

The approach appears to be tailored for big businesses, that are not necessarily concerned about overspending their budgets. However, for small concerns, not knowing what one really is up against can be a major drawback.

The alternatives that we showcase in this article, Shopper Approved and Trustpilot, have clearer pricing structures, as you can see in the above table.

Yotpo’s Pricing

If you would like to try Yotpo out, you can do so by following this link. Though the company hides it’s pricing, what we have noticed is that Yotpo generally charges around $400 per month, which is more than can be found in some of the alternatives that are out there.

Feefo’s pricing

Feefo is a lot more flexible, as far as its pricing plans are concerned. The company offers the Starter, Growth, Professional and Enterprise Plans. All these plans are, however, meaningless without a reference price point, so we will leave it at that.

If you are interested in the company, feel free to get in touch and they will give you a quote.

2) They will both get you star ratings

Google has lists of companies that are licensed to aggregate seller and product ratings.

Both Yotpo and Feefo will get you star ratings in Google like the above

Store Ratings

The screenshot below shows the list of some of the companies that are licensed to push Store Ratings to Google PLAs and to Google AdWords Ads. You can get the full list for yourself by following this link. What you will notice is that both Yotpo and Feefo appear on this list, which means the companies are pretty much equal in this regard.

Both feefo and Yotpo will get you star ratings

Product ratings

If you are interested in product ratings, Google has a list of about 23 companies that it has licensed to push Product Ratings into Google Shopping and to Google AdWords Ads.

Product ratings talk about a particular product; for example, a camera or a wireless router. Of interest to us here is that both Yotpo and Feefo also appear on this list, which, again, means that the two companies are comparable in this regard.

What does all this mean?

What this means is that you will be able to get both seller and product ratings under one roof should you choose any one of these companies. In fact, you will find that there are other companies, such as Trustpilot and Shopper Approved that are licensed for both Seller and Product ratings.

Feefo vs Yotpo alternatives

Shopper Approved

Now, if you are looking for an alternative that does not have any of the shortcomings that we have just mentioned, you probably won’t go wrong with Shopper Approved.

Shopper Approved is a great Yotpo and Feefo alternative

Ask any of the many people that we have referred to this company, and you will be told that it delivers in terms of getting reviews from your customers and ensuring that they are pushed to Google PLAs and to Google AdWords Ads.

How much does Shopper Approved cost?

Shopper Approved costs beginning at $199 per month. That is, more or less, cheaper than you will be able to find among the competition. We have already mentioned that with Yotpo, you should expect to pay around $400 per month.

The Planet Marketing Shopper Approved Offer

The really great thing is that you can get a BIG discount should you choose to sign up for Shopper Approved using our affiliate link. Check them out to get your discount.

On top of that, you also get 30 days free, giving you the chance to sample this company without having to pay anything.

Trust Pilot

Still looking for another alternative to Feefo and Yotpo? Then, why not check out Trustpilot. The company’s pricing starts at $299 per month, which is payable annually.  

The good thing about Trust Pilot is that it is, like Shopper Approved, Yotpo and Feefo, licensed to push both Product and Store Ratings, which means you will have everything under one roof as far as star ratings are concerned.

If you want to learn more about Trustpilot, feel free to read this unbiased review.

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