Budget follows the season
Exterior searches climb in spring and summer. I shift spend ahead of the rush and pull back when demand drops.
Google Ads & Maps for Painters
Google Ads for painters. Steady work through every season.
Current client: Double G Painters. I manage their ads and built their website.
Interior, exterior, cabinets and commercial repaints. Demand swings with the weather and the calendar, so I move bids and budgets with it and you don't overpay in the slow months.
- $120 → $35Cost per lead after a campaign rebuildReal client, San Diego
- 23.89%of ad clicks turned into leadson a real client account. Most get 2–5%
- Month-to-monthNo long-term contractCancel any time
Free, no obligation
Let's get more painting jobs on your calendar
Send me the basics and I'll record a free video review of your Google Ads, your Google Maps rankings and how you show up in ChatGPT.
I reply within one business day, usually the same day. Se habla español.
Real ads from a San Diego painting contractor
Your next paint job starts with an ad like this
More ad formats from the live campaign I built for Double G Painters in San Diego, pulled from the Google Ads preview. Google tests each one and puts more of the budget behind the formats that bring in calls.
Every format gives a homeowner a quick way to reach the painting contractor directly: call, text or WhatsApp.
The Triple Stack
Your business, three times on page one. Same search, same moment.
When Google Ads and an optimized Google Business Profile run together, you can show up three times for the same search: a sponsored Search ad at the top, a sponsored pin in Google Maps, and your organic listing in the Map Pack.
The example below is a real search for one of my clients, a licensed stucco contractor in San Diego. The trade is different, but the setup is exactly the same, and it's what I build for painters too.
How Google Maps rankings work
Why it's different
What works for painters
Before and after photos
Painting is visual. Image extensions with your real jobs earn more clicks than text alone.
Block paint shoppers
“Paint colors,” “best paint brand” and “how to paint a room” bring clicks from people buying paint, not painters.
Reviews close the deal
Homeowners let strangers into their house. Ratings in your ads and a strong Maps profile make that easier.
What homeowners type
How customers search for painters
These are the kinds of searches I build campaigns around, each with its own ads and its own list of searches to block.
- house painters near me
- exterior painting cost
- interior painter san diego
- cabinet painting near me
- commercial painting contractor
- painting company near me
The jobs I'll go after for you
- Exterior repaintsYour biggest tickets, busiest in the dry months.
- Interior paintingYear-round work, strong before holidays and home sales.
- Cabinet paintingA high-margin search with homeowners who skip a full remodel.
- Commercial and HOALarger contracts with their own campaign.
- Pre-sale and move-outRealtors and landlords who need it fast.
- Stucco and trimAdd-on work that raises the job size.
Where your next job comes from
Shared leads vs. customers who chose you
Painting is one of the most price-shopped home services out there. Homeowners love collecting bids, so where they find you makes a big difference.
Compared side by side
You're one of several
On Angi, a painting request is sold to several painters at the same time, and on Thumbtack homeowners usually reach out to a few painters from a list. Painting is easy to compare by price, so being one of several quotes puts the focus on your number instead of your work.
Chosen and called
They picked you
A homeowner planning an exterior repaint finds your ad, scrolls through your before-and-after photos and calls you. They're comparing your finished work, not just your number.
Recommended
The closest thing to a referral
People ask ChatGPT for a reliable house painter with good reviews nearby, sometimes along with color advice. When it names your company, you get the call with the trust of a referral already built in.
Most homeowners will get more than one painting quote. The goal is to be the painter they wanted before they asked anyone else.
Real client results
Lemon Grove Stucco Inc, San Diego
A stucco contractor that came to me invisible on Google: no Maps rankings, no paid ads, no steady lead flow. Here's what changed after we ran Google Ads and Maps optimization together.
- Cost per lead$120 → $35after the campaign rebuild
- Google Maps rank20+ → #1across most of San Diego County
- Star rating3.2 → 4.820 reviews grew to 75, requested by text
- Page one3 spotspaid + sponsored Maps + organic
How it works
Three steps to ads that make the phone ring
- 1
Your free video review
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
- 2
Strategy call
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
- 3
I build and manage
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
Free · No obligation
Free Google Maps scan for painters
Tell me which business to check and which search matters most. I'll run a Local Falcon scan across your service area and show you exactly where you show up, and where you don't.
- A ranking map of your area, spot by spot
- The competitors beating you, side by side
- A game plan to climb into the top 3
Example grid. Each dot is a spot on the map; the number is your Google Maps position there.
What clients say
5.057 Google reviews
Real reviews from real business owners
R
RylectricOctober 2026
I was struggling with trying to market my electrical contracting business. So when I was using ChatGPT to help me with some questions about Google Ads, an ad popped up for Planet Marketing. I clicked the link and connected with Francisco. This has been a game changer for me!! He’s built me a professional website. Developed professional campaigns on both Google Ads and ChatGPT. Best of all I have received more QUALIFIED LEADS that I can easily convert! Highly recommend working with Francisco!!
NZ
N. Z.October 2026
I've been working with Francisco & Planet Marketing for over 15 years and across multiple companies. Initially it was a company where his expertise in elevating our Craigslist & eBay posts helped us corner a highly competitive market. The next few times we worked together it was for different SEO/SEM/PPC needs and each time he out produced expectations. He's constantly been at the forefront each time the marketing landscape changes and with the roll out of ChatGPT & Gemini, he's there helping me once again gobble up market share. I highly recommend Francisco & Planet Marketing!
CC
Chris C.October 2026
Francisco is very knowledgeable and passionate about what he does. He has helped many of our clients with Google ads and now especially ChatGPT ads. Dont have any doubts, he is your go to source for all things marketing
JD
Juan D.October 2026
Francisco I a great person to work with. Really attentive and helpful. Good at what he does no doubt 👌👌
JL
Jason L.September 2026
Francisco is a rare find. On the one hand, he has 20 years of experience, on the other, he has his feet firmly planted in the future. My meeting with him today was highly, highly productive. He has the kind of knowledge where he can show you where the systems weak points are, and how to work around them, all while being budget conscious. I think what makes him tick is when he beats the entrenched companies at their own game. I look forward to a long business arrangement with him.
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
Questions
Questions painters ask me
How much should a painter spend on Google Ads?
Enough to see a pattern. At $100 a month, Google sends too few clicks to tell a good keyword from a bad one. At around $1,000 a month, I can see which searches bring whole-house exteriors and cabinet painting and which bring one-room touch-ups, then move money from the losers to the searches that turn into estimates. That money goes to Google, not to me, and my fee is separate. I'll give you a realistic number for your area before you spend anything.
How much does Google Ads cost per click?
Here are real numbers from Google's Keyword Planner for San Diego (November 2026). To show at the top of the page, advertisers bid about $10 to $50 for “house painters near me” and $12 to $60 for “painting company near me”. Searches about price, like “exterior painting cost,” run $2 to $11. Those are Google's estimates, not what you have to pay. I set bids by hand, and I regularly get clicks for less than Google suggests. Fill out the form and I'll pull the numbers for your neighborhood in San Diego and record a short video showing what those clicks cost there. I only target searches from people ready to hire, and I block DIY and job-seeker searches like “best paint colors” and “painter jobs”, so you don't pay for clicks that never turn into jobs.
Can you show my ads to homeowners before they search?
Yes. Google has a built-in audience called “Painting Services”: people interested in hiring a painter for exterior or interior house painting. On Search, I use it to bid more for those homeowners. With YouTube and display ads, I can reach them before they ever search. Whether that's worth it depends on how many of them Google can reach in your service area, and I check that in your free review.
This is a screenshot straight from Google Ads. Google says these people are in the market to hire a painter.
When should painters spend the most on ads?
Usually ahead of and during the dry season for exteriors, with interior work carrying you through the rest of the year. I adjust budgets month by month based on your actual calls.
Can you target bigger jobs?
Yes. Exterior, cabinet and commercial searches get their own campaigns, and I can pull back on small one-room jobs if you don't want them.
How quickly will I start getting calls?
Most well-built home service campaigns produce calls in the first 1–2 weeks. The first month is about learning which searches turn into jobs. By month two, call volume and cost per lead usually improve noticeably.
Is there a contract?
No. Everything is month-to-month. Google Ads takes 60–90 days to fully optimize, so I ask that you give it that long before judging, but you're never locked in.
Other trades
More home service trades I work with
Ready for more painting calls?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.
