Personal injury
Searches right after an accident: urgent, emotional and very valuable. Aggressive bids and call-only ads beat the big lead aggregators.
Google Ads for Law Firms
Google Ads for law firms. More qualified cases, less wasted budget.
Legal is one of the most expensive categories on Google Ads and one of the most punishing when campaigns are run wrong. I build campaigns for firms that need real case inquiries, not clicks from people who can't afford a retainer or don't have a case.
- 23.89%of ad clicks turned into leadson a real client account. Most get 2–5%
- $120 → $35Cost per lead after a campaign rebuildReal client, San Diego
- 20+Years managing paid adsSince 2006
Free, no obligation
Let's grow your law firms pipeline
Tell me about your goals. I'll personally review your current Google Ads, or build a plan from scratch, and come back with a clear game plan. No obligation, no sales pitch.
I reply within one business day, usually the same day. Se habla español.
Who I work with
Every practice area has its own search behavior
Family law and divorce
People research for days or weeks. Campaigns stay visible through that window and convert on “divorce attorney near me.”
Criminal defense
Someone was arrested or has a court date. Speed and credibility matter most, so the ads lead with immediate availability.
Immigration
High-stakes searches, often in Spanish. Bilingual campaigns that show you understand the situation. Se habla español.
Business and employment
Specific, technical searches like “wrongful termination attorney.” Authority-driven copy that builds confidence before the call.
Estate planning and probate
Older clients, often after a life event. Calm, clear copy that makes the process feel manageable.
Industry insight
Why this industry needs a specialist
Expensive clicks need tight control
Legal clicks can cost $50–$200+. Broad match and loose geography can drain $5,000 in a month with nothing to show for it.
Filter out non-cases
“Free legal advice,” “pro bono,” “law school” and out-of-state searches get blocked before they cost you.
Answer fast or lose it
The first firm to answer usually gets the case. Ads run when someone can pick up, and every call is tracked.
Spanish-language campaigns
Many clients search in Spanish. I write and manage those campaigns myself, no translator needed.
The math
What is one new case worth?
- Personal injury (contingency): $5,000–$50,000+ in fees per settled case
- Divorce and family law: $3,000–$15,000+
- Criminal defense: $2,500–$20,000 per case
- Estate planning: $1,500–$5,000 per client, often with later probate work
Example math
Example: at $150 per qualified lead and a 20% sign rate, a new PI case costs about $750 in ad spend against an average fee of $15,000 or more.
Your numbers depend on your market, your close rate and your budget. I'll run them with you on our call.
Run My Numbers
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
How it works
Three steps to ads that make the phone ring
- 1
Your free video review
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
- 2
Strategy call
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
- 3
I build and manage
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
Industries
Google Ads for service businesses in every industry
Each industry gets its own plan, built around how its customers search.
Home ServicesGoogle Ads and Maps that make contractors' phones ringElectriciansMore calls from homeowners who need an electricianGeneral ContractorsProject leads straight from homeowners, not middlemenDrywall ContractorsGet hired directly instead of subbed outPaintersSteady painting leads, even in the slow monthsTile ContractorsHomeowners calling you directly for tile workStucco ContractorsThe account that went from $120 to $35 per leadRoofersRoof replacements from homeowners, not shared leadsPest ControlService-plan customers who call you, not five othersDental & OrthodonticsMore new patients booking appointmentsChiropractorsNew patient calls from people nearby who need careLaw FirmsQualified case inquiries, not wasted clicksPlastic Surgery & Med SpasMore consultations from patients ready to bookReal EstateSerious buyer and seller leads, not browsersPrivate SchoolsEnrollment inquiries from parents searching right nowDon't see yours?Let's talk anyway
What clients say
5.057 Google reviews
Real reviews from real business owners
R
RylectricOctober 2026
I was struggling with trying to market my electrical contracting business. So when I was using ChatGPT to help me with some questions about Google Ads, an ad popped up for Planet Marketing. I clicked the link and connected with Francisco. This has been a game changer for me!! He’s built me a professional website. Developed professional campaigns on both Google Ads and ChatGPT. Best of all I have received more QUALIFIED LEADS that I can easily convert! Highly recommend working with Francisco!!
NZ
N. Z.October 2026
I've been working with Francisco & Planet Marketing for over 15 years and across multiple companies. Initially it was a company where his expertise in elevating our Craigslist & eBay posts helped us corner a highly competitive market. The next few times we worked together it was for different SEO/SEM/PPC needs and each time he out produced expectations. He's constantly been at the forefront each time the marketing landscape changes and with the roll out of ChatGPT & Gemini, he's there helping me once again gobble up market share. I highly recommend Francisco & Planet Marketing!
CC
Chris C.October 2026
Francisco is very knowledgeable and passionate about what he does. He has helped many of our clients with Google ads and now especially ChatGPT ads. Dont have any doubts, he is your go to source for all things marketing
JD
Juan D.October 2026
Francisco I a great person to work with. Really attentive and helpful. Good at what he does no doubt 👌👌
JL
Jason L.September 2026
Francisco is a rare find. On the one hand, he has 20 years of experience, on the other, he has his feet firmly planted in the future. My meeting with him today was highly, highly productive. He has the kind of knowledge where he can show you where the systems weak points are, and how to work around them, all while being budget conscious. I think what makes him tick is when he beats the entrenched companies at their own game. I look forward to a long business arrangement with him.
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
Questions
Frequently asked questions
Do you run Spanish-language legal ads?
Yes. I'm fully bilingual and write Spanish campaigns myself, which is especially important for immigration, PI and family law.
How do you keep legal clicks from wasting money?
Exact and phrase match keywords, a long negative list, tight geography, ad scheduling around your intake hours and call tracking on everything.
Ready to grow?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.
