General dentistry
“Dentist near me” and “family dentist [city]” are high-volume, high-intent searches. Tight ad groups keep the clicks local and the appointments booked.
Google Ads for Dental & Orthodontics
Google Ads for dentists. More new patients, less wasted spend.
Dental practices fight over the same searches every day. I build and manage campaigns for dentists, orthodontists and specialists so your budget goes to patients ready to book, not people browsing.
5.0 · 52 Google reviewsSe habla español
- 23.89%of ad clicks turned into leadson a real client account. Most get 2–5%
- $120 → $35Cost per lead after a campaign rebuildReal client, San Diego
- 20+Years managing paid adsSince 2006
Free, no obligation
Let's grow your dental pipeline
Tell me about your goals. I'll personally review your current Google Ads, or build a plan from scratch, and come back with a clear game plan. No obligation, no sales pitch.
I reply within one business day, usually the same day. Se habla español.
Who I work with
Every type of dental patient searches differently
Cosmetic dentistry
Whitening, veneers and smile makeovers bring self-pay patients with higher lifetime value. The ads talk about the result, not the procedure.
Orthodontics
Invisalign and braces patients compare for weeks. Campaigns catch them early and close on “Invisalign consultation near me.”
Pediatric dentistry
Parents look for trust first: gentle care, a kid-friendly office and a short drive.
Dental implants
High value but price-sensitive. Free consultations and financing messages do the work.
Emergency dentistry
People in pain book right away. Call-only ads and after-hours coverage catch them first.
Industry insight
Why this industry needs a specialist
Crowded local auctions
In most cities 10–20 practices bid on the same terms, pushing “dentist near me” to $8–$25 a click. Tight geography and negatives keep budget from evaporating.
Insurance vs. self-pay
“Does the dentist take Delta Dental” and “cosmetic dentist no insurance” need different ads. I split them so each patient hears the right message.
Seasonal procedures
Cosmetic searches jump in January and before summer. Ortho consults peak May–July. Budgets move ahead of those windows.
Calls are the real conversion
Most patients book by phone. Call tracking from day one ties every dollar to a real inquiry.
The math
What is one new dental patient worth?
- New patient exam, X-rays and cleaning: about $350–$500
- Annual value with two visits and ongoing care: about $800–$1,200
- Lifetime value over 8–10 years: $6,000–$15,000+
- Cosmetic or implant add-on for 1 in 5 patients: $2,000–$8,000
Example math
At $35 per lead and a 30% booking rate, a new patient costs about $117 in ad spend. Over their lifetime that patient can be worth $6,000 or more, before referrals.
Your numbers depend on your market, your close rate and your budget. I'll run them with you on our call.
Run My Numbers
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
How it works
Three steps to ads that make the phone ring
- 1
Your free video review
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
- 2
Strategy call
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
- 3
I build and manage
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
Industries
Google Ads for service businesses in every industry
Each industry gets its own plan, built around how its customers search.
Home ServicesGoogle Ads and Maps that make contractors' phones ringElectriciansMore calls from homeowners who need an electricianGeneral ContractorsProject leads straight from homeowners, not middlemenDrywall ContractorsGet hired directly instead of subbed outPaintersSteady painting leads, even in the slow monthsTile ContractorsHomeowners calling you directly for tile workStucco ContractorsThe account that went from $120 to $35 per leadPest ControlService-plan customers who call you, not five othersDental & OrthodonticsMore new patients booking appointmentsChiropractorsNew patient calls from people nearby who need careLaw FirmsQualified case inquiries, not wasted clicksPlastic Surgery & Med SpasMore consultations from patients ready to bookReal EstateSerious buyer and seller leads, not browsersPrivate SchoolsEnrollment inquiries from parents searching right nowDon't see yours?Let's talk anyway
What clients say
5.052 Google reviews
Real reviews from real business owners
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
KT
Karla T.May 2026
Excellent customer service! FRANCISCO was incredibly kind, patient, and genuinely took the time to help me with everything I needed. You can really tell when someone truly cares about helping customers and creating a great experience. I really appreciated all the help and support. Thank you so much!
LC
Louis C.April 2026
High recommended true marketing to all for web and consultation. Customer service excellent and professional. Mr. Francisco was very concerns in efficient and thorough manner. Thank You So much!
ME
Michelle E.January 2025
Francisco is a smart business guy with an eye for content marketing. He makes everything go so smoothly and is very attentive to all issues. He's always on the ball and truly cares about his clients.
UC
US Canada Auto TransportJanuary 2025
We have been using Planet Marketing for our on-line presence for over 10 years. They are up to date with all the latest technology and implement this technology and know how on our websites. I confidently recommend their services.
Questions
Frequently asked questions
How much should a dental practice spend on Google Ads?
It depends on your city and the procedures you want to grow. Emergency and implant campaigns can justify a higher cost per lead than cleanings. I'll give you a realistic starting budget on our call.
Can you promote specific procedures like implants or Invisalign?
Yes. Each high-value procedure gets its own campaign, ads and landing page so you can push budget where you want more patients.
Ready to grow?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.