Quality over volume
One kitchen remodel is worth fifty handyman calls. Campaigns and forms are built to filter out small jobs and unrealistic budgets.
Google Ads & Maps for General Contractors
Google Ads for general contractors. Be the one homeowners call first.
Current client: California PRO Construction. I manage their ads and built their website.
If you're the one running the job, you should be the one landing it. I build campaigns that bring remodel, ADU and addition projects straight to you, instead of to a middleman who keeps the bigger cut.
- $120 → $35Cost per lead after a campaign rebuildReal client, San Diego
- 23.89%of ad clicks turned into leadson a real client account. Most get 2–5%
- Month-to-monthNo long-term contractCancel any time
Free, no obligation
Let's get more remodeling jobs on your calendar
Send me the basics and I'll record a free video review of your Google Ads, your Google Maps rankings and how you show up in ChatGPT.
I reply within one business day, usually the same day. Se habla español.
What homeowners type
How customers search for general contractors
These are the kinds of searches I build campaigns around, each with its own ads and its own list of searches to block.
- general contractor near me
- kitchen remodel contractor
- adu builder san diego
- home addition contractor
- bathroom remodel near me
- licensed contractor san diego
The jobs I'll go after for you
- Kitchen remodelsHigh-value projects with a long decision window.
- Bathroom remodelsSteady demand and a great fit for photo-heavy ads.
- ADUsA big San Diego opportunity with owners who already have financing in mind.
- Room additionsLarge projects where trust and permits matter most.
- Whole-home remodelsFewer leads, much bigger tickets.
- Repairs and smaller jobsOnly if you want them. Otherwise I block them.
Why it's different
What works for general contractors
Photos sell remodels
Image extensions and project galleries do the heavy lifting. Homeowners want to see your work before they call.
Long decision windows
Remodel buyers research for weeks. Retargeting and YouTube keep you in front of them until they're ready.
Block job seekers and DIY
“Contractor jobs,” “cheap,” “DIY” and “how to” searches get blocked so your budget goes to real projects.
Where your next job comes from
Shared leads vs. customers who chose you
Remodels and ADUs are some of the biggest checks a homeowner will ever write. How they find you decides whether the job is a bidding war or a conversation.
Compared side by side
You're one of several
On Houzz, homeowners browse photos from dozens of remodeling firms before reaching out. On Angi, a remodel request is sold to several contractors at once, and on Thumbtack homeowners usually contact a few from a list. You're one bid among several, and on per-lead platforms you pay whether you win or not.
Chosen and called
They picked you
A homeowner searching “ADU builder San Diego” or “kitchen remodel contractor” lands on your site, looks through your finished projects and calls. They're choosing on your work and reviews, not just the bottom line of a bid sheet.
Recommended
The closest thing to a referral
People planning a big project ask ChatGPT what an ADU or remodel costs and who builds them locally. On a six-figure decision, being the company ChatGPT names carries real weight, much like a neighbor's recommendation.
Every remodel gets more than one bid. The question is whether you're the contractor they came to first, or one name on a list they're working through.
Tired of being the sub?
Stop working for a cut of your own job.
Two contractors told me the same story. They land the job, do the work, cover the materials and keep 40%, while the company that passed them the lead keeps 60%.
If that sounds familiar, marketing isn't a nice-to-have. It's how you stop being the sub and start being the one homeowners call first.
The Triple Stack
Your business, three times on page one. Same search, same moment.
When Google Ads and an optimized Google Business Profile run together, you can show up three times for the same search: a sponsored Search ad at the top, a sponsored pin in Google Maps, and your organic listing in the Map Pack.
The example below is a real search for one of my clients, a licensed stucco contractor in San Diego. The trade is different, but the setup is exactly the same, and it's what I build for general contractors too.
How Google Maps rankings work
Real client results
Lemon Grove Stucco Inc, San Diego
A stucco contractor that came to me invisible on Google: no Maps rankings, no paid ads, no steady lead flow. Here's what changed after we ran Google Ads and Maps optimization together.
- Cost per lead$120 → $35after the campaign rebuild
- Google Maps rank20+ → #1across most of San Diego County
- Star rating3.2 → 4.820 reviews grew to 75, requested by text
- Page one3 spotspaid + sponsored Maps + organic
How it works
Three steps to ads that make the phone ring
- 1
Your free video review
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
- 2
Strategy call
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
- 3
I build and manage
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
Free · No obligation
Free Google Maps scan for general contractors
Tell me which business to check and which search matters most. I'll run a Local Falcon scan across your service area and show you exactly where you show up, and where you don't.
- A ranking map of your area, spot by spot
- The competitors beating you, side by side
- A game plan to climb into the top 3
Example grid. Each dot is a spot on the map; the number is your Google Maps position there.
What clients say
5.057 Google reviews
Real reviews from real business owners
R
RylectricOctober 2026
I was struggling with trying to market my electrical contracting business. So when I was using ChatGPT to help me with some questions about Google Ads, an ad popped up for Planet Marketing. I clicked the link and connected with Francisco. This has been a game changer for me!! He’s built me a professional website. Developed professional campaigns on both Google Ads and ChatGPT. Best of all I have received more QUALIFIED LEADS that I can easily convert! Highly recommend working with Francisco!!
NZ
N. Z.October 2026
I've been working with Francisco & Planet Marketing for over 15 years and across multiple companies. Initially it was a company where his expertise in elevating our Craigslist & eBay posts helped us corner a highly competitive market. The next few times we worked together it was for different SEO/SEM/PPC needs and each time he out produced expectations. He's constantly been at the forefront each time the marketing landscape changes and with the roll out of ChatGPT & Gemini, he's there helping me once again gobble up market share. I highly recommend Francisco & Planet Marketing!
CC
Chris C.October 2026
Francisco is very knowledgeable and passionate about what he does. He has helped many of our clients with Google ads and now especially ChatGPT ads. Dont have any doubts, he is your go to source for all things marketing
JD
Juan D.October 2026
Francisco I a great person to work with. Really attentive and helpful. Good at what he does no doubt 👌👌
JL
Jason L.September 2026
Francisco is a rare find. On the one hand, he has 20 years of experience, on the other, he has his feet firmly planted in the future. My meeting with him today was highly, highly productive. He has the kind of knowledge where he can show you where the systems weak points are, and how to work around them, all while being budget conscious. I think what makes him tick is when he beats the entrenched companies at their own game. I look forward to a long business arrangement with him.
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
Questions
Questions general contractors ask me
How much should a general contractor spend on Google Ads?
Enough to learn what works. At $100 a month you'd get a few clicks, which isn't enough data for anyone to make decisions. At around $1,000 a month, I can see which searches bring kitchen, bathroom and ADU projects and which bring handyman jobs, then shift the budget toward the projects you actually want. Remodel clicks cost more than most trades, but one signed project pays for months of ads. That money goes to Google, not to me, and my fee is separate. I'll give you a realistic number for your area before you spend anything.
How much does Google Ads cost per click?
Here are real numbers from Google's Keyword Planner for San Diego (November 2026). To show at the top of the page, advertisers bid about $17 to $50 for “general contractor near me”, $15 to $94 for “bathroom remodel near me” and $15 to $53 for “adu builder san diego”. Those are Google's estimates, not what you have to pay. I set bids by hand, and I regularly get clicks for less than Google suggests. Fill out the form and I'll pull the numbers for your neighborhood in San Diego and record a short video showing what those clicks cost there. I only target searches from people ready to hire, and I block DIY and job-seeker searches like “contractor jobs” and “DIY kitchen remodel”, so you don't pay for clicks that never turn into jobs.
Can you show my ads to homeowners before they search?
Yes. Google has a built-in audience called “General Contracting & Remodeling”: people interested in hiring a general contractor for new construction or remodeling. On Search, I use it to bid more for those homeowners. With YouTube and display ads, I can reach them before they ever search. Whether that's worth it depends on how many of them Google can reach in your service area, and I check that in your free review.
This is a screenshot straight from Google Ads. Google says these people are in the market to hire a general contractor.
Can Google Ads work for big remodel projects?
Yes, as long as the campaign is built for quality. I target project-specific searches, show real project photos, and ask about budget and timeline on the form so you're not chasing small jobs.
Do you build landing pages?
Yes. Sending remodel traffic to a generic homepage wastes money. Each main project type gets a page built around the call or the estimate request.
How quickly will I start getting calls?
Most well-built home service campaigns produce calls in the first 1–2 weeks. The first month is about learning which searches turn into jobs. By month two, call volume and cost per lead usually improve noticeably.
Is there a contract?
No. Everything is month-to-month. Google Ads takes 60–90 days to fully optimize, so I ask that you give it that long before judging, but you're never locked in.
Other trades
More home service trades I work with
Ready for more remodeling calls?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.
