Lower clicks, same intent
Someone searching “emergency plumber near me” on Bing is just as ready to call. You just pay less to reach them.
Bing Ads (Microsoft Advertising)
Your competitors aren't on Bing. That's exactly why you should be.
Bing delivers the same ready-to-hire customers as Google at 20–30% lower cost per click. Most businesses ignore it. That's an advantage for you.
- 20–30%Lower cost per clickthan Google on average
- 168MDesktop searcherson Microsoft's network monthly
- 48 hrsTo launchimported from your Google Ads
Free, no obligation
Let's see if Bing Ads fit your business
I personally review every request. You'll hear from me directly, not an account manager.
I reply within one business day, usually the same day. Se habla español.
The platform your competitors ignore
What most owners don't know about Microsoft Advertising
Less competition
Fewer advertisers on your keywords means cheaper clicks and easier top spots.
An older, wealthier audience
Bing users skew 35–54, higher income and more likely to own a home. Exactly who you want calling.
Bigger reach than you think
Bing powers search on Windows, Edge and Copilot, and serves results on Yahoo.
Copilot placements
Microsoft now shows ads inside Copilot's AI answers. Most businesses don't know it yet.
LinkedIn targeting
Layer job title, industry and company size onto search campaigns. No other search platform offers it.
Live on Bing
Your ad at the top of Bing search
This is my own Microsoft ad, live on Bing for “marketing agency Chula Vista,” captured on my phone. It's the first result on the page, with four sitelinks that take people straight to the free Maps scan, the contact page and my ChatGPT Ads and AI search pages.
Same playbook as Google: a local headline, real reviews and clear next steps. Bing clicks cost less, and most of your competitors aren't there yet.
Beyond search
Your ad on the Microsoft Edge news feed
Microsoft Ads don't stop at Bing search results. The same campaign can show your business in the news feed on the Microsoft Edge new-tab page and MSN, where people in your area see it every time they open their browser.
This is my own Microsoft ad for Planet Marketing, spotted by a friend on his laptop in Chula Vista: my face, my headline and a Navy veteran-owned message, right next to the local weather and sports scores.
Already running Google Ads?
Add Bing in under 48 hours
- 1
Import
Your whole Google Ads structure copied into Microsoft Advertising.
- 2
Adjust
Bids tuned for Bing's cheaper auction and settings checked line by line.
- 3
Launch
Live on a second major search engine, usually within 24–48 hours. I also set up Microsoft Clarity, free heatmaps and session recordings for your site.
Real results
What happens when you stop leaving Bing on the table
- Cost per lead$120 → $35after a campaign rebuild
- Extra leads+20%with ads on Bing and Yahoo
- Click cost20–30%lower than Google
- Lead volume1.25xGoogle plus Bing combined
Results vary by industry, market and budget.
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
What clients say
5.057 Google reviews
Real reviews from real business owners
R
RylectricOctober 2026
I was struggling with trying to market my electrical contracting business. So when I was using ChatGPT to help me with some questions about Google Ads, an ad popped up for Planet Marketing. I clicked the link and connected with Francisco. This has been a game changer for me!! He’s built me a professional website. Developed professional campaigns on both Google Ads and ChatGPT. Best of all I have received more QUALIFIED LEADS that I can easily convert! Highly recommend working with Francisco!!
NZ
N. Z.October 2026
I've been working with Francisco & Planet Marketing for over 15 years and across multiple companies. Initially it was a company where his expertise in elevating our Craigslist & eBay posts helped us corner a highly competitive market. The next few times we worked together it was for different SEO/SEM/PPC needs and each time he out produced expectations. He's constantly been at the forefront each time the marketing landscape changes and with the roll out of ChatGPT & Gemini, he's there helping me once again gobble up market share. I highly recommend Francisco & Planet Marketing!
CC
Chris C.October 2026
Francisco is very knowledgeable and passionate about what he does. He has helped many of our clients with Google ads and now especially ChatGPT ads. Dont have any doubts, he is your go to source for all things marketing
JD
Juan D.October 2026
Francisco I a great person to work with. Really attentive and helpful. Good at what he does no doubt 👌👌
JL
Jason L.September 2026
Francisco is a rare find. On the one hand, he has 20 years of experience, on the other, he has his feet firmly planted in the future. My meeting with him today was highly, highly productive. He has the kind of knowledge where he can show you where the systems weak points are, and how to work around them, all while being budget conscious. I think what makes him tick is when he beats the entrenched companies at their own game. I look forward to a long business arrangement with him.
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
Questions
Frequently asked questions
Is Bing worth it for a small business?
Usually, yes, especially if you already run Google Ads. Bing reaches a different slice of the same audience for less per click. If it isn't worth it in your market, I'll tell you.
Can I run Bing without Google?
Yes. In some markets Bing is the smarter place to start because your budget goes further while you build data. Most businesses end up running both.
How is Microsoft Advertising different from Google Ads?
The mechanics are similar, but the auction is less crowded, clicks are cheaper and the audience is older with more income. It also offers LinkedIn targeting, which Google doesn't.
What is Copilot and how does it affect my ads?
Copilot is Microsoft's AI assistant in Windows, Edge and Bing. Microsoft is putting paid placements inside Copilot's answers, so your ads can show up in AI responses, not just search results.
Ready for more calls and leads?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.
