Photos are the pitch
Image extensions and a project gallery turn a plain text ad into a portfolio. That's what gets the click.
Google Ads & Maps for Tile Contractors
Google Ads for tile contractors. Let your work do the selling.
Current client: JM Tile. I manage their ads and built their website.
Tile is one of the most visual trades there is. I build campaigns that put your best showers, floors and backsplashes in front of homeowners who are ready to start, so they call you directly instead of going through a remodeler.
- $120 → $35Cost per lead after a campaign rebuildReal client, San Diego
- 23.89%of ad clicks turned into leadson a real client account. Most get 2–5%
- Month-to-monthNo long-term contractCancel any time
Free, no obligation
Let's get more tile jobs on your calendar
Send me the basics and I'll record a free video review of your Google Ads, your Google Maps rankings and how you show up in ChatGPT.
I reply within one business day, usually the same day. Se habla español.
Real ads from a North County tile contractor
Your next tile job starts with an ad like this
Four ad formats from the live campaign I built for JM Tile in North County San Diego, pulled from the Google Ads preview. Google tests each one and puts more of the budget behind the formats that bring in calls.
Every format gives a homeowner a quick way to reach the tile contractor directly: call, text, WhatsApp or directions.
The Triple Stack
Your business, three times on page one. Same search, same moment.
When Google Ads and an optimized Google Business Profile run together, you can show up three times for the same search: a sponsored Search ad at the top, a sponsored pin in Google Maps, and your organic listing in the Map Pack.
The example below is a real search for one of my clients, a licensed stucco contractor in San Diego. The trade is different, but the setup is exactly the same, and it's what I build for tile contractors too.
How Google Maps rankings work
Why it's different
What works for tile contractors
Go direct to homeowners
Remodelers often sub out tile. Ads aimed at homeowners searching for tile work put you first in line.
Skip the store shoppers
“Tile store,” “tile prices per square foot” and “DIY tile” are blocked so you pay for installers' searches only.
Own your area on Maps
Homeowners want someone close. Maps optimization plus local ads keeps you in front of nearby jobs.
What homeowners type
How customers search for tile contractors
These are the kinds of searches I build campaigns around, each with its own ads and its own list of searches to block.
- tile installer near me
- shower tile contractor
- bathroom tile installation cost
- kitchen backsplash installation
- floor tile installer san diego
- tile repair near me
The jobs I'll go after for you
- Shower and tub surroundsThe highest-value tile work most installers do.
- Bathroom remodelsTile-led remodels where you're the main trade.
- Floor tileLarge square footage and steady demand.
- Kitchen backsplashesQuick jobs that often lead to bigger ones.
- Tile repair and regroutSmall jobs that build reviews and repeat customers.
- Outdoor and pool tileSeasonal work with its own audience.
Where your next job comes from
Shared leads vs. customers who chose you
Tile is visual, and homeowners want to see your work before they decide. Where they find you decides whether they see your work or just your price.
Compared side by side
You're one of several
On Houzz, your project photos sit alongside remodelers and design firms. On Angi, the same tile request is sold to several installers at once, and on Thumbtack homeowners usually contact a few from a list. You're one of several quotes before they've seen your work up close.
Chosen and called
They picked you
A homeowner searching “shower tile installer” sees your ad with real photos of your showers and floors, visits your site and calls. They hire the installer directly, without a remodeler's markup in between.
Recommended
The closest thing to a referral
Homeowners ask ChatGPT who installs large-format tile or redoes showers in their area. When your name comes up, they reach out to you specifically, already sold on the idea that you're the tile specialist.
Your best tile work sells itself, as long as homeowners see it before they see a list of competing quotes.
Real client results
Lemon Grove Stucco Inc, San Diego
A stucco contractor that came to me invisible on Google: no Maps rankings, no paid ads, no steady lead flow. Here's what changed after we ran Google Ads and Maps optimization together.
- Cost per lead$120 → $35after the campaign rebuild
- Google Maps rank20+ → #1across most of San Diego County
- Star rating3.2 → 4.820 reviews grew to 75, requested by text
- Page one3 spotspaid + sponsored Maps + organic
How it works
Three steps to ads that make the phone ring
- 1
Your free video review
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
- 2
Strategy call
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
- 3
I build and manage
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
Free · No obligation
Free Google Maps scan for tile contractors
Tell me which business to check and which search matters most. I'll run a Local Falcon scan across your service area and show you exactly where you show up, and where you don't.
- A ranking map of your area, spot by spot
- The competitors beating you, side by side
- A game plan to climb into the top 3
Example grid. Each dot is a spot on the map; the number is your Google Maps position there.
What clients say
5.057 Google reviews
Real reviews from real business owners
R
RylectricOctober 2026
I was struggling with trying to market my electrical contracting business. So when I was using ChatGPT to help me with some questions about Google Ads, an ad popped up for Planet Marketing. I clicked the link and connected with Francisco. This has been a game changer for me!! He’s built me a professional website. Developed professional campaigns on both Google Ads and ChatGPT. Best of all I have received more QUALIFIED LEADS that I can easily convert! Highly recommend working with Francisco!!
NZ
N. Z.October 2026
I've been working with Francisco & Planet Marketing for over 15 years and across multiple companies. Initially it was a company where his expertise in elevating our Craigslist & eBay posts helped us corner a highly competitive market. The next few times we worked together it was for different SEO/SEM/PPC needs and each time he out produced expectations. He's constantly been at the forefront each time the marketing landscape changes and with the roll out of ChatGPT & Gemini, he's there helping me once again gobble up market share. I highly recommend Francisco & Planet Marketing!
CC
Chris C.October 2026
Francisco is very knowledgeable and passionate about what he does. He has helped many of our clients with Google ads and now especially ChatGPT ads. Dont have any doubts, he is your go to source for all things marketing
JD
Juan D.October 2026
Francisco I a great person to work with. Really attentive and helpful. Good at what he does no doubt 👌👌
JL
Jason L.September 2026
Francisco is a rare find. On the one hand, he has 20 years of experience, on the other, he has his feet firmly planted in the future. My meeting with him today was highly, highly productive. He has the kind of knowledge where he can show you where the systems weak points are, and how to work around them, all while being budget conscious. I think what makes him tick is when he beats the entrenched companies at their own game. I look forward to a long business arrangement with him.
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
Questions
Questions tile contractors ask me
How much should a tile contractor spend on Google Ads?
Enough to collect real data. At $100 a month, you get a few clicks and no clear picture. At around $1,000 a month, I can see which searches bring shower and bathroom remodels and which only bring small backsplash jobs, then reallocate the budget to the keywords that bring the jobs you want. That money goes to Google, not to me, and my fee is separate. I'll give you a realistic number for your area before you spend anything.
How much does Google Ads cost per click?
Here are real numbers from Google's Keyword Planner for San Diego (November 2026). To show at the top of the page, advertisers bid about $7 to $30 for “tile contractor near me”, $12 to $64 for “tile installers san diego” and $10 to $37 for “flooring installation near me”. Those are Google's estimates, not what you have to pay. I set bids by hand, and I regularly get clicks for less than Google suggests. Fill out the form and I'll pull the numbers for your neighborhood in San Diego and record a short video showing what those clicks cost there. I only target searches from people ready to hire, and I block DIY and job-seeker searches like “how to tile a shower” and “tile store”, so you don't pay for clicks that never turn into jobs.
Can you show my ads to homeowners before they search?
Yes. Google has a built-in audience called “Flooring Services”: people interested in hiring someone to install flooring, which covers tile floors. On Search, I use it to bid more for those homeowners. With YouTube and display ads, I can reach them before they ever search. Whether that's worth it depends on how many of them Google can reach in your service area, and I check that in your free review.
This is a screenshot straight from Google Ads. Google says these people are in the market to hire a flooring installer.
Do I need a website for Google Ads?
You need a good landing page with your photos, your service area and a clear way to call or send pictures of the job. I can build that if you don't have one.
Can ads bring me bigger jobs than backsplashes?
Yes. Shower and bathroom searches get their own campaigns with your best project photos, and I can limit spend on small repair jobs.
How quickly will I start getting calls?
Most well-built home service campaigns produce calls in the first 1–2 weeks. The first month is about learning which searches turn into jobs. By month two, call volume and cost per lead usually improve noticeably.
Is there a contract?
No. Everything is month-to-month. Google Ads takes 60–90 days to fully optimize, so I ask that you give it that long before judging, but you're never locked in.
Other trades
More home service trades I work with
Ready for more tile calls?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.
