General care
“Chiropractor near me” and “back pain doctor [city]” come from people in discomfort who want to book this week.
Google Ads for Chiropractors
Google Ads for chiropractors. More new patients, more return visits.
Chiropractic runs on repeat visits, but none of that happens if new patients can't find you first. I build campaigns that reach people searching for pain relief, auto injury care and wellness care right now, in your neighborhood.
- 23.89%of ad clicks turned into leadson a real client account. Most get 2–5%
- $120 → $35Cost per lead after a campaign rebuildReal client, San Diego
- 20+Years managing paid adsSince 2006
Free, no obligation
Let's grow your chiropractors pipeline
Tell me about your goals. I'll personally review your current Google Ads, or build a plan from scratch, and come back with a clear game plan. No obligation, no sales pitch.
I reply within one business day, usually the same day. Se habla español.
Who I work with
Every chiropractic patient searches differently
Auto accident and injury
High-value, often lien-based cases. The ads and page need to talk about insurance, documentation and same-day visits.
Workers' comp
“Work injury chiropractor” searchers need to hear that you handle the billing and paperwork.
Sports and performance
Active adults looking for recovery. Health-literate, motivated and loyal once they find you.
Prenatal and pediatric
Parents and expecting moms look for gentle care and credentials, often with searches like “Webster technique chiropractor.”
Wellness and maintenance
Not in acute pain, but high lifetime value. Different message, separate campaign.
Industry insight
Why this industry needs a specialist
Segment by patient type
An accident victim and a wellness patient want different things. Separate campaigns keep each message on target.
Make booking easy
People in pain don't fill out long forms. Call buttons and simple booking pages win.
Stay close to home
Patients pick a chiropractor near home or work. Radius targeting keeps budget where your patients are.
Reviews drive the decision
Ratings in the ads and a strong Maps profile make it easier to pick you over the clinic next door.
The math
What is one new chiropractic patient worth?
- Initial exam, X-rays and first adjustment: about $150–$300
- Active care plan of 6–12 visits: about $600–$1,800
- Auto injury or workers' comp case: $3,000–$8,000
- Lifetime value over 3–5 years: $4,000–$12,000+
Example math
At $41 per lead and a 35% booking rate, a new patient costs about $117 in ad spend, against thousands in lifetime value.
Your numbers depend on your market, your close rate and your budget. I'll run them with you on our call.
Run My Numbers
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
How it works
Three steps to ads that make the phone ring
- 1
Your free video review
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
- 2
Strategy call
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
- 3
I build and manage
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
Industries
Google Ads for service businesses in every industry
Each industry gets its own plan, built around how its customers search.
Home ServicesGoogle Ads and Maps that make contractors' phones ringElectriciansMore calls from homeowners who need an electricianGeneral ContractorsProject leads straight from homeowners, not middlemenDrywall ContractorsGet hired directly instead of subbed outPaintersSteady painting leads, even in the slow monthsTile ContractorsHomeowners calling you directly for tile workStucco ContractorsThe account that went from $120 to $35 per leadPest ControlService-plan customers who call you, not five othersDental & OrthodonticsMore new patients booking appointmentsChiropractorsNew patient calls from people nearby who need careLaw FirmsQualified case inquiries, not wasted clicksPlastic Surgery & Med SpasMore consultations from patients ready to bookReal EstateSerious buyer and seller leads, not browsersPrivate SchoolsEnrollment inquiries from parents searching right nowDon't see yours?Let's talk anyway
What clients say
5.052 Google reviews
Real reviews from real business owners
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
KT
Karla T.May 2026
Excellent customer service! FRANCISCO was incredibly kind, patient, and genuinely took the time to help me with everything I needed. You can really tell when someone truly cares about helping customers and creating a great experience. I really appreciated all the help and support. Thank you so much!
LC
Louis C.April 2026
High recommended true marketing to all for web and consultation. Customer service excellent and professional. Mr. Francisco was very concerns in efficient and thorough manner. Thank You So much!
ME
Michelle E.January 2025
Francisco is a smart business guy with an eye for content marketing. He makes everything go so smoothly and is very attentive to all issues. He's always on the ball and truly cares about his clients.
UC
US Canada Auto TransportJanuary 2025
We have been using Planet Marketing for our on-line presence for over 10 years. They are up to date with all the latest technology and implement this technology and know how on our websites. I confidently recommend their services.
Questions
Frequently asked questions
Can you target auto injury patients specifically?
Yes. Auto injury and workers' comp searches get their own campaigns and landing pages that speak to insurance and documentation.
How fast will new patients start calling?
Most well-built campaigns produce calls within the first two weeks. The first month is about learning which searches book patients.
Ready to grow?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.