The wrong keywords
Showing up for searches that will never become customers. You're paying for curiosity, not intent.
Google Ads for service businesses · San Diego
Most Google Ads turn 2–5% of clicks into leads. Ours turn almost 1 in 4.
If your Google Ads aren't producing calls, something is broken. I'll show you exactly what, for free. I record my screen and walk you through your account so you can see what's going on.
- 23.89%of ad clicks turned into leadson a real client account. Most get 2–5%
- $120 → $35Cost per lead after a campaign rebuildReal client, San Diego
- 20+Years managing paid adsSince 2006
Free, no obligation
Let's look at your Google Ads account
I personally review every request. You'll hear from me directly, not an account manager.
I reply within one business day, usually the same day. Se habla español.
Why campaigns fail
Where most Google Ads budgets are lost
Most accounts lose part of their budget every day without the owner seeing it.
No negative keywords
“DIY,” “free,” “how to,” “jobs.” Without negatives you pay for every one of those clicks.
Weak landing pages
The ad works, then nobody calls. The page after the click is where most leads die.
No call tracking
If you can't see which ads produce calls, you can't cut the ones that don't.
Autopilot campaigns
Smart and Performance Max campaigns optimize for Google's revenue unless someone is watching them.
Handed to a junior
Big agencies win your account, then pass it to someone who has never run a campaign for a business like yours.
The Triple Stack
Your business, three times on page one. Same search, same moment.
When Google Ads and an optimized Google Business Profile run together, you can show up three times for the same search: a sponsored Search ad at the top, a sponsored pin in Google Maps, and your organic listing in the Map Pack.
That's what I built for Lemon Grove Stucco. Most of their competitors appear once on that page. Lemon Grove Stucco appears three times.
How Google Maps rankings work
I practice what I preach
My own business runs on the same Google Ads I build for you.
This is the live Google Ad for Planet Marketing, shown in the Google Ads preview. Same playbook I use for clients: a local headline, real reviews, a real photo of me and sitelinks to the next step.
Most agencies never advertise themselves. I do, because it's the best way to prove it works and to keep testing what brings in calls.
Real ad previews
What a complete Google Ads campaign looks like
These are real ads for Lemon Grove Stucco in San Diego, pulled straight from the Google Ads preview tool. A well-built campaign runs several ad formats at once across Search and Maps, and Google shifts budget toward whichever one brings in the most calls.
All ads shown are live campaigns managed by Planet Marketing for Lemon Grove Stucco Inc, San Diego, CA.
Real results
What 20 years of Google Ads experience looks like
Real numbers from real service-business accounts. Not projections.
- Cost per lead$120 → $35after a campaign rebuild
- Lead volume3x90 days after the overhaul
- Conversion rate23.89%industry average is 2–5%
- Wasted spend40%of budget recovered and redirected
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
How it works
Three steps to ads that make the phone ring
- 1
Your free video review
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
- 2
Strategy call
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
- 3
I build and manage
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
What's included
Everything in one monthly management fee
No setup fees and nothing hidden in the fine print.
Keyword research
The exact words your customers use when they're ready to hire, plus a long list of negatives to block the people who aren't.
Ad copywriting
Several ad versions written, tested and rotated so the best performers get the budget.
Targeting and bids
Tight service-area targeting, mobile bid adjustments and ad scheduling around the hours you answer the phone.
Call and form tracking
Every call, form and booking is tracked, so you know which keywords bring real jobs and which just bring clicks.
Plain-English reporting
What your budget did, what it produced and what I'm changing next month. No vanity metrics.
Maps add-on
Pair your ads with Google Maps optimization for the Triple Stack. Ask about bundle pricing.
Industries
Built for service businesses that need more leads
Google Ads works differently in every industry. I build campaigns around how your customers actually search, not a generic template.
Home ServicesGoogle Ads and Maps that make contractors' phones ringElectriciansMore calls from homeowners who need an electricianGeneral ContractorsProject leads straight from homeowners, not middlemenDrywall ContractorsGet hired directly instead of subbed outPaintersSteady painting leads, even in the slow monthsTile ContractorsHomeowners calling you directly for tile workStucco ContractorsThe account that went from $120 to $35 per leadPest ControlService-plan customers who call you, not five othersDental & OrthodonticsMore new patients booking appointmentsChiropractorsNew patient calls from people nearby who need careLaw FirmsQualified case inquiries, not wasted clicksPlastic Surgery & Med SpasMore consultations from patients ready to bookReal EstateSerious buyer and seller leads, not browsersPrivate SchoolsEnrollment inquiries from parents searching right nowDon't see yours?Let's talk anyway
What clients say
5.052 Google reviews
Real reviews from real business owners
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
KT
Karla T.May 2026
Excellent customer service! FRANCISCO was incredibly kind, patient, and genuinely took the time to help me with everything I needed. You can really tell when someone truly cares about helping customers and creating a great experience. I really appreciated all the help and support. Thank you so much!
LC
Louis C.April 2026
High recommended true marketing to all for web and consultation. Customer service excellent and professional. Mr. Francisco was very concerns in efficient and thorough manner. Thank You So much!
ME
Michelle E.January 2025
Francisco is a smart business guy with an eye for content marketing. He makes everything go so smoothly and is very attentive to all issues. He's always on the ball and truly cares about his clients.
UC
US Canada Auto TransportJanuary 2025
We have been using Planet Marketing for our on-line presence for over 10 years. They are up to date with all the latest technology and implement this technology and know how on our websites. I confidently recommend their services.
Questions
Frequently asked questions
How much does Google Ads management cost?
A flat monthly management fee, separate from your ad budget, which you pay directly to Google. Month-to-month with no long-term contract. The fee depends on what your business needs, so send the form and I'll give you a straight quote.
How long before I see results?
Most well-built campaigns start producing calls within 2–4 weeks. The first month is about gathering data and tightening targeting. By month two you should see a real improvement in cost per lead.
Do I need a big budget?
No. I've run profitable campaigns with small local budgets and with $50,000-a-month budgets. How the campaign is built matters more than the budget. If your budget isn't realistic for your market, I'll tell you.
What's the difference between Google Ads and Google Maps rankings?
Google Ads are paid placements you pay for per click. Maps rankings are the free listings in the local Map Pack. They take different strategies, and the strongest setups run both.
Why not just use Google's Smart campaigns?
Smart campaigns are built to be easy, not efficient. They optimize toward spending your budget, not toward the cheapest leads. Every Smart-only account I've audited was wasting a meaningful share of its spend.
Ready for more calls and leads?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.