Maps does half the work
Stucco customers search locally and check reviews. Pairing ads with Maps optimization is what produced the Triple Stack.
Google Ads & Maps for Stucco Contractors
Google Ads for stucco contractors. The account that went from $120 to $35 per lead.
Current client: Lemon Grove Stucco. I manage their ads and built their website.
Re-stucco, patching, color coats and new construction. Lemon Grove Stucco is one of my longest-running accounts, and it's where the Triple Stack came from: paid ad, sponsored Maps pin and #1 organic listing for the same search.
- $120 → $35Cost per lead after a campaign rebuildReal client, San Diego
- 23.89%of ad clicks turned into leadson a real client account. Most get 2–5%
- Month-to-monthNo long-term contractCancel any time
Free, no obligation
Let's get more stucco jobs on your calendar
Send me the basics and I'll record a free video review of your Google Ads, your Google Maps rankings and how you show up in ChatGPT.
I reply within one business day, usually the same day. Se habla español.
A real stucco campaign
What Lemon Grove Stucco's Google Ads look like
Four of the ad formats running in the campaign I built for Lemon Grove Stucco, pulled from the Google Ads preview. Together with their Maps listing, these are what put them on page one three times for “san diego stucco.”
Re-stucco is a big decision, so every format leads with proof: real job photos, real reviews and a local address homeowners can drive by.
The Triple Stack
Your business, three times on page one. Same search, same moment.
When Google Ads and an optimized Google Business Profile run together, you can show up three times for the same search: a sponsored Search ad at the top, a sponsored pin in Google Maps, and your organic listing in the Map Pack.
That's what I built for Lemon Grove Stucco. Most of their competitors appear once on that page. Lemon Grove Stucco appears three times.
How Google Maps rankings work
Real client results
Lemon Grove Stucco Inc, San Diego
A stucco contractor that came to me invisible on Google: no Maps rankings, no paid ads, no steady lead flow. Here's what changed after we ran Google Ads and Maps optimization together.
- Cost per lead$120 → $35after the campaign rebuild
- Google Maps rank20+ → #1across most of San Diego County
- Star rating3.2 → 4.820 reviews grew to 75, requested by text
- Page one3 spotspaid + sponsored Maps + organic
Booked two months out
Lemon Grove Stucco is booking for mid-December.
The numbers above are how it started. This is where it led: in October 2026, the owner wrote to say they're massively busy and booking jobs two months out.
For a stucco contractor, that's the real result. Not clicks or leads, but a calendar full enough to be choosy about the work.
Why it's different
What works for stucco contractors
Reviews by text
Lemon Grove went from 3.2 to 4.8 stars and from 20 reviews to 75, all requested by text, and rankings followed.
Block supply shoppers
“Stucco mix,” “stucco patch kit” and “how to stucco” searches are blocked so you only pay for people hiring.
Show the finish
Image extensions with real finished homes make the ad look like a portfolio.
What homeowners type
How customers search for stucco contractors
These are the kinds of searches I build campaigns around, each with its own ads and its own list of searches to block.
- stucco contractor near me
- san diego stucco
- stucco repair near me
- re stucco house cost
- stucco color coat
- stucco crack repair
The jobs I'll go after for you
- Re-stuccoWhole-house jobs and your biggest tickets.
- Stucco repair and patchingCracks, damage and matching existing texture.
- Color coatsA refresh that's cheaper than paint long term.
- New constructionBuilders and ADU projects.
- Pre-sale and inspection repairsFast-turnaround work tied to home sales.
- Commercial stuccoLarger contracts with a separate campaign.
Where your next job comes from
Shared leads vs. customers who chose you
Most homeowners have no idea what stucco work should cost, so they shop around. That's exactly why it matters how they find you.
Compared side by side
You're one of several
On Angi, a re-stucco request goes to several contractors at once, and on Thumbtack homeowners usually contact a few from a list. Most homeowners don't know what stucco work should cost, so with several quotes in hand, price is the easiest thing for them to compare.
Chosen and called
They picked you
This is how Lemon Grove Stucco gets its calls: a homeowner searches “San Diego stucco” and sees them three times on the same page. By the time they call, they've already decided Lemon Grove looks like the company to beat.
Recommended
The closest thing to a referral
People ask ChatGPT whether to re-stucco or paint, what it costs and who does it nearby. When the answer names your company, you're the trusted expert walking them through the decision, not one more quote.
Stucco jobs are big tickets with confused buyers. The contractor who earns their trust first usually gets the job.
How it works
Three steps to ads that make the phone ring
- 1
Your free video review
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
- 2
Strategy call
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
- 3
I build and manage
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
Free · No obligation
Free Google Maps scan for stucco contractors
Tell me which business to check and which search matters most. I'll run a Local Falcon scan across your service area and show you exactly where you show up, and where you don't.
- A ranking map of your area, spot by spot
- The competitors beating you, side by side
- A game plan to climb into the top 3
Example grid. Each dot is a spot on the map; the number is your Google Maps position there.
What clients say
5.057 Google reviews
Real reviews from real business owners
R
RylectricOctober 2026
I was struggling with trying to market my electrical contracting business. So when I was using ChatGPT to help me with some questions about Google Ads, an ad popped up for Planet Marketing. I clicked the link and connected with Francisco. This has been a game changer for me!! He’s built me a professional website. Developed professional campaigns on both Google Ads and ChatGPT. Best of all I have received more QUALIFIED LEADS that I can easily convert! Highly recommend working with Francisco!!
NZ
N. Z.October 2026
I've been working with Francisco & Planet Marketing for over 15 years and across multiple companies. Initially it was a company where his expertise in elevating our Craigslist & eBay posts helped us corner a highly competitive market. The next few times we worked together it was for different SEO/SEM/PPC needs and each time he out produced expectations. He's constantly been at the forefront each time the marketing landscape changes and with the roll out of ChatGPT & Gemini, he's there helping me once again gobble up market share. I highly recommend Francisco & Planet Marketing!
CC
Chris C.October 2026
Francisco is very knowledgeable and passionate about what he does. He has helped many of our clients with Google ads and now especially ChatGPT ads. Dont have any doubts, he is your go to source for all things marketing
JD
Juan D.October 2026
Francisco I a great person to work with. Really attentive and helpful. Good at what he does no doubt 👌👌
JL
Jason L.September 2026
Francisco is a rare find. On the one hand, he has 20 years of experience, on the other, he has his feet firmly planted in the future. My meeting with him today was highly, highly productive. He has the kind of knowledge where he can show you where the systems weak points are, and how to work around them, all while being budget conscious. I think what makes him tick is when he beats the entrenched companies at their own game. I look forward to a long business arrangement with him.
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
Questions
Questions stucco contractors ask me
How much should a stucco contractor spend on Google Ads?
Enough to make decisions from real numbers. At $100 a month, Google sends a few clicks, and that's not enough to know what's working. At around $1,000 a month, I can see which searches bring full re-stucco and color coat jobs and which bring people pricing a small patch, then move money from the losing keywords to the ones that convert. That money goes to Google, not to me, and my fee is separate. I'll give you a realistic number for your area before you spend anything.
How much does Google Ads cost per click?
Here are real numbers from Google's Keyword Planner for San Diego (November 2026). To show at the top of the page, advertisers bid about $15 to $76 for “stucco contractor near me” and $17 to $55 for “stucco repair near me”. Searches about price, like “re stucco house cost,” run $5 to $18. Those are Google's estimates, not what you have to pay. I set bids by hand, and I regularly get clicks for less than Google suggests. Fill out the form and I'll pull the numbers for your neighborhood in San Diego and record a short video showing what those clicks cost there. I only target searches from people ready to hire, and I block DIY and job-seeker searches like “stucco mix” and “how to patch stucco”, so you don't pay for clicks that never turn into jobs.
Can you show my ads to homeowners before they search?
Yes. Google has a built-in audience called “Stucco Contractors”: people searching for stucco contractors and stucco repair. On Search, I use it to bid more for those homeowners. With YouTube and display ads, I can reach them before they ever search. Whether that's worth it depends on how many of them Google can reach in your service area, and I check that in your free review.
This is a screenshot straight from Google Ads. Google says these people are in the market to hire a stucco contractor.
What results did Lemon Grove Stucco get?
Cost per lead dropped from $120 to $35, their Google Maps rank went from 20+ to #1 across most of San Diego County, and their rating went from 3.2 to 4.8 stars.
Do I need both ads and Maps optimization?
No, but together they're much stronger. Ads bring calls right away while Maps rankings build, and once both are working you can show up three times on the same search.
How quickly will I start getting calls?
Most well-built home service campaigns produce calls in the first 1–2 weeks. The first month is about learning which searches turn into jobs. By month two, call volume and cost per lead usually improve noticeably.
Is there a contract?
No. Everything is month-to-month. Google Ads takes 60–90 days to fully optimize, so I ask that you give it that long before judging, but you're never locked in.
Other trades
More home service trades I work with
Ready for more stucco calls?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.
