Block the job seekers
“Electrician jobs,” “apprentice,” “electrician salary” and “how to become an electrician” get searched constantly. Without negatives you pay for every one.
Google Ads & Maps for Electricians
Google Ads for electricians. More panel upgrades and service calls from qualified homeowners.
Current client: Ryan Reilly Electrical. I manage their ads and built their website.
Licensed electrical work pays well, and your ads should bring in the jobs that prove it: panel upgrades, EV chargers, rewires and service calls from homeowners who are ready to book. Not apprentices looking for work, and not DIYers.
5.0 · 52 Google reviewsSe habla español
- $120 → $35Cost per lead after a campaign rebuildReal client, San Diego
- 23.89%of ad clicks turned into leadson a real client account. Most get 2–5%
- Month-to-monthNo long-term contractCancel any time
Free, no obligation
Let's get more electricians jobs on your calendar
Send me the basics and I'll record a free video review of your Google Ads, your Google Maps rankings and how you show up in ChatGPT.
I reply within one business day, usually the same day. Se habla español.
What homeowners type
How customers search for electricians
These are the kinds of searches I build campaigns around, each with its own ads and its own list of searches to block.
- electrician near me
- panel upgrade cost
- ev charger installation near me
- 24 hour electrician
- electrical contractor san diego
- outlet not working electrician
The jobs I'll go after for you
- Panel upgradesBig tickets that solar, EV and remodel projects keep creating.
- EV charger installsA growing search with buyers who already decided to spend.
- Rewires and old homesKnob-and-tube and aluminum wiring, often found during home sales.
- Service and emergency callsHigh urgency, call-only ads during the hours you answer.
- Lighting and remodel workRecessed lighting, kitchens and additions.
- Commercial and tenant workSeparate campaigns so commercial searches don't mix with residential.
Why it's different
What works for electricians
Lead with your license
Homeowners worry about safety and permits. Your C-10 license, insurance and permits belong in the ad and on the page.
Call-first, not form-first
Electrical problems feel urgent. Ads with a call button, scheduled around when you can actually answer, convert best.
Google Guaranteed
Electricians qualify for Local Services Ads, the pay-per-lead ads at the very top. I set them up alongside Search.
A real electrician campaign
What Ryan Reilly Electrical's Google Ads look like
Four of the ad formats running in the campaign I built for Ryan Reilly Electrical in Oceanside, pulled from the Google Ads preview. Google tests each one and puts more of the budget behind the formats that bring in calls.
Every format gives a homeowner a quick way to reach Ryan directly: call, message him on WhatsApp, get directions or request a free estimate.
Where your next job comes from
Shared leads vs. customers who chose you
A panel upgrade or a rewire is a big decision for a homeowner, and safety is on their mind. Where they find you shapes whether they compare you on price or trust you with the job.
Compared side by side
You're one of several
When a homeowner requests a panel upgrade on Angi, the same lead goes to several electricians at once. On Thumbtack, they usually contact a few electricians from a list. Either way, you're one of several quotes, and you may have paid for that lead whether you win the job or not.
Chosen and called
They picked you
Someone whose breaker keeps tripping or who just bought an EV searches, sees your ad with your C-10 license and reviews, and calls. They're looking for a licensed electrician they can trust, and they picked you.
Recommended
The closest thing to a referral
Homeowners ask ChatGPT things like “do I need a permit for a panel upgrade, and who can do it near me?” When the answer names your company, you're the expert they were pointed to before they ever call.
For licensed trades, trust closes the job more often than the lowest bid does. A homeowner who chose you, or was told about you, already trusts you a little.
The Triple Stack
Your business, three times on page one. Same search, same moment.
When Google Ads and an optimized Google Business Profile run together, you can show up three times for the same search: a sponsored Search ad at the top, a sponsored pin in Google Maps, and your organic listing in the Map Pack.
That's what I built for Lemon Grove Stucco. Most of their competitors appear once on that page. Lemon Grove Stucco appears three times.
How Google Maps rankings work
Real client results
Lemon Grove Stucco Inc, San Diego
A stucco contractor that came to me invisible on Google: no Maps rankings, no paid ads, no steady lead flow. Here's what changed after we ran Google Ads and Maps optimization together.
- Cost per lead$120 → $35after the campaign rebuild
- Google Maps rank20+ → #1across most of San Diego County
- Star rating3.2 → 4.820 reviews grew to 75, requested by text
- Page one3 spotspaid + sponsored Maps + organic
How it works
Three steps to ads that make the phone ring
- 1
Your free video review
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
- 2
Strategy call
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
- 3
I build and manage
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
Who you're working with
You work directly with me. Not an account manager.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
- 20+ years
- Month-to-month
- No junior account managers
- Se habla español
Free · No obligation
Free Google Maps scan for electricians
Tell me which business to check and which search matters most. I'll run a Local Falcon scan across your service area and show you exactly where you show up, and where you don't.
- A ranking map of your area, spot by spot
- The competitors beating you, side by side
- A game plan to climb into the top 3
Example grid. Each dot is a spot on the map; the number is your Google Maps position there.
What clients say
5.052 Google reviews
Real reviews from real business owners
TO
The O.August 2026
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
KT
Karla T.May 2026
Excellent customer service! FRANCISCO was incredibly kind, patient, and genuinely took the time to help me with everything I needed. You can really tell when someone truly cares about helping customers and creating a great experience. I really appreciated all the help and support. Thank you so much!
LC
Louis C.April 2026
High recommended true marketing to all for web and consultation. Customer service excellent and professional. Mr. Francisco was very concerns in efficient and thorough manner. Thank You So much!
ME
Michelle E.January 2025
Francisco is a smart business guy with an eye for content marketing. He makes everything go so smoothly and is very attentive to all issues. He's always on the ball and truly cares about his clients.
UC
US Canada Auto TransportJanuary 2025
We have been using Planet Marketing for our on-line presence for over 10 years. They are up to date with all the latest technology and implement this technology and know how on our websites. I confidently recommend their services.
Questions
Questions electricians ask me
How much should an electrician spend on Google Ads?
It depends on your area and the jobs you want. Panel upgrades and EV installs can justify a higher cost per lead than small service calls. I'll give you a realistic number for your market before you spend anything.
Can you get me more panel upgrades specifically?
Yes. Panel upgrade and EV charger searches get their own campaigns, ads and landing pages, so I can push budget toward the jobs you want more of.
How quickly will I start getting calls?
Most well-built home service campaigns produce calls in the first 1–2 weeks. The first month is about learning which searches turn into jobs. By month two, call volume and cost per lead usually improve noticeably.
Is there a contract?
No. Everything is month-to-month. Google Ads takes 60–90 days to fully optimize, so I ask that you give it that long before judging, but you're never locked in.
Other trades
More home service trades I work with
Ready for more electricians calls?
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.