Electrical, general contracting, drywall, painting, tile, stucco, pest control, plumbing, HVAC and roofing. I build Google Ads and Maps campaigns for the trade you're actually in, not a generic template.
I'll record a free video review: your Local Falcon ranking map, your Google Business Profile, your Google Ads account if you have one, and how you show up in ChatGPT.
I reply within one business day, usually the same day. Se habla español.
These are the trades I've built campaigns for most recently. The same approach works for any home service trade. Don't see your trade? Contact me and we'll talk it through.
Licensed electrical work pays well, and your ads should bring in the jobs that prove it: panel upgrades, EV chargers, rewires and service calls from homeowners who are ready to book.
Client: Ryan Reilly ElectricalSee the planIf you're the one running the job, you should be the one landing it.
Client: California PRO ConstructionSee the planTired of getting subbed out at 40% while you cover the materials? I build campaigns that get you found directly by homeowners, property managers and contractors who need drywall work done now..
Client: Pro-Elite Dry Wall ServicesSee the planInterior, exterior, cabinets and commercial repaints.
Client: Double G PaintersSee the planTile is one of the most visual trades there is.
Client: JM TileSee the planRe-stucco, patching, color coats and new construction.
Client: Lemon Grove StuccoSee the planRoofing is one of the most expensive categories on Google, and most roofing campaigns waste a big part of the budget on repair shoppers, DIYers and job seekers.
See the planAnts, rodents, termites and bed bugs.
Client: Cal Coast Pest ManagementSee the planEmergency calls, drains and water heaters. High urgency means high-intent keywords that convert fast.
AC repair, furnace installs and tune-ups. Budgets shift with the weather so you don't overpay off-season.
I manage their Google Ads and built every one of their websites. Take a look.
Most of my clients don't have an unlimited budget. Lead platforms like Thumbtack, Yelp, Angi and Houzz can bring in work, but many move part of that budget to Google and ChatGPT. Here's why.
You're one of several
On Angi, the same request is sold to several businesses at once. On Thumbtack, homeowners usually contact a few pros from a list. On Yelp and Houzz, your listing sits right next to your competitors. Many of these platforms charge per lead, whether you win the job or not. And many of the business owners I talk to tell me they've stopped trusting Yelp altogether.
They picked you
Your competitors are on Google too. The difference is that the customer chooses your ad, sees your website and reviews, and calls you. You're talking with someone who already picked you, not racing other companies to call back first.
The closest thing to a referral
When someone asks ChatGPT for a good contractor nearby and it names your business, that works like a word-of-mouth referral. There are only a few names in the answer, and the customer reaches out already leaning toward you.
Not every lead closes, wherever it comes from. But a homeowner who picked you, or was told about you, is a much better start than a form sent to five companies at once.
Two contractors told me the same story. They land the job, do the work, cover the materials and keep 40%, while the company that passed them the lead keeps 60%.
If that sounds familiar, marketing isn't a nice-to-have. It's how you stop being the sub and start being the one homeowners call first.
A stucco contractor that came to me invisible on Google: no Maps rankings, no paid ads, no steady lead flow. Here's what changed after we ran Google Ads and Maps optimization together.
Leads on a spreadsheet don't pay the bills. Booked jobs do. In mid-October, the owner of Lemon Grove Stucco wrote to tell me they're booked out to mid-December.
That's what I'm working toward for every home service client: a schedule that's full weeks in advance, so you can pick the jobs you want instead of chasing the next one.
When Google Ads and an optimized Google Business Profile run together, you can show up three times for the same search: a sponsored Search ad at the top, a sponsored pin in Google Maps, and your organic listing in the Map Pack.
That's what I built for Lemon Grove Stucco. Most of their competitors appear once on that page. Lemon Grove Stucco appears three times.
How Google Maps rankings work
These are real ads for Lemon Grove Stucco in San Diego, pulled straight from the Google Ads preview tool. A well-built campaign runs several ad formats at once across Search and Maps, and Google shifts budget toward whichever one brings in the most calls.
All ads shown are live campaigns managed by Planet Marketing for Lemon Grove Stucco Inc, San Diego, CA.
A leaking pipe, a broken AC, a remodel that needs to start next month. The campaign has to match that urgency.
Built and measured on phone calls, not clicks, with every call tracked back to the keyword.
Your actual service area by zip code, radius or custom shape. No calls from 50 miles away.
Ads run when someone can answer, with higher bids during your best-converting hours.
“How to fix my own AC,” “DIY,” “jobs,” “salary.” Blocked, so budget goes to buyers.
Most home service searches happen on a phone. Click-to-call ads and fast pages.
HVAC peaks in summer, roofing after storms, exteriors in the dry season. Spend follows demand.
Francisco Meza · Founder, Planet Marketing · San Diego, CA
I've managed Google Ads and paid search for service businesses since 2006. Contractors, medical practices, law firms, private schools, home services: I've run campaigns for all of them.
When you hire Planet Marketing, your account is never passed to a junior account manager. I build your campaigns, I manage them every month, and I'm the one you call or text. If you're in San Diego or Southern California, I'm happy to meet in person.
Sometimes you just need someone you can trust.
I record my screen and walk through where you stand: your Google Ads account if you have one, your Google Business Profile, a Local Falcon map of your rankings, and how you show up when someone asks ChatGPT. You watch it before we ever talk.
Phone or Google Meet. We review what's working, where budget is being lost, and what I recommend changing. You leave with a clear plan whether you hire me or not.
I build your campaigns from scratch or take over the ones you have. Month-to-month, no long-term contract, and you can reach me directly any time.
No setup fees and nothing hidden in the fine print.
The exact words your customers use when they're ready to hire, plus a long list of negatives to block the people who aren't.
Several ad versions written, tested and rotated so the best performers get the budget.
Tight service-area targeting, mobile bid adjustments and ad scheduling around the hours you answer the phone.
Every call, form and booking is tracked, so you know which keywords bring real jobs and which just bring clicks.
What your budget did, what it produced and what I'm changing next month. No vanity metrics.
Pair your ads with Google Maps optimization for the Triple Stack. Ask about bundle pricing.
Tell me which business to check and which search matters most. I'll run a Local Falcon scan across your service area and show you exactly where you show up, and where you don't.
Example grid. Each dot is a spot on the map; the number is your Google Maps position there.
I was struggling with trying to market my electrical contracting business. So when I was using ChatGPT to help me with some questions about Google Ads, an ad popped up for Planet Marketing. I clicked the link and connected with Francisco. This has been a game changer for me!! He’s built me a professional website. Developed professional campaigns on both Google Ads and ChatGPT. Best of all I have received more QUALIFIED LEADS that I can easily convert! Highly recommend working with Francisco!!
I've been working with Francisco & Planet Marketing for over 15 years and across multiple companies. Initially it was a company where his expertise in elevating our Craigslist & eBay posts helped us corner a highly competitive market. The next few times we worked together it was for different SEO/SEM/PPC needs and each time he out produced expectations. He's constantly been at the forefront each time the marketing landscape changes and with the roll out of ChatGPT & Gemini, he's there helping me once again gobble up market share. I highly recommend Francisco & Planet Marketing!
Francisco is very knowledgeable and passionate about what he does. He has helped many of our clients with Google ads and now especially ChatGPT ads. Dont have any doubts, he is your go to source for all things marketing
Francisco I a great person to work with. Really attentive and helpful. Good at what he does no doubt 👌👌
Francisco is a rare find. On the one hand, he has 20 years of experience, on the other, he has his feet firmly planted in the future. My meeting with him today was highly, highly productive. He has the kind of knowledge where he can show you where the systems weak points are, and how to work around them, all while being budget conscious. I think what makes him tick is when he beats the entrenched companies at their own game. I look forward to a long business arrangement with him.
Francisco at Planet Marketing was fantastic to work with! He was extremely professional, knowledgeable, and quick to respond. He took the time to thoroughly analyze my marketing needs and clearly explain his services and the entire process. He also provided pricing right away, which I really appreciated. I’m still at the beginning of my search for marketing services, but Francisco has already made an excellent impression. He clearly knows his business and genuinely cares about providing great customer service. I highly recommend Francisco and Planet Marketing for all your marketing needs!
Most well-built home service campaigns produce calls in the first 1–2 weeks. The first month is about learning which searches turn into jobs. By month two, call volume and cost per lead usually improve noticeably.
No. Everything is month-to-month. Google Ads takes 60–90 days to fully optimize, so I ask that you give it that long before judging, but you're never locked in.
Enough to give us real data. At $100 a month, Google sends a handful of clicks, and that's not enough to tell which searches turn into jobs. At around $1,000 a month, I can see which keywords bring the jobs you want and which only bring price shoppers, then move money from the losers to the keywords that convert. An emergency plumber needs a different budget than a stucco contractor, so I'll give you a realistic number for your trade and area before you spend anything. That money goes to Google, not to me, and my fee is separate.
No. A badly built campaign doesn't work. The usual problems are targeting too wide, missing negative keywords and sending clicks to a homepage instead of a page built for the call. Those are fixable.
With me, Francisco. I build the campaigns, manage them every month and I'm the one you call or text.
Tell me about your business and what you need. I personally review every request. You'll hear from me, not an automated reply.
