By Francisco Meza, founder of Planet Marketing · Updated December 2025
- Transparent pricing breakdown (no fluff)
- Store Ratings + Product Ratings cost comparison
- Why SA is cheaper than Trustpilot or Yotpo
- Partner-only discounts you can request
Transparent Shopper Approved Pricing Breakdown
Shopper Approved offers three core plans, each designed to match exactly what type of reviews your business needs—Store Ratings, Product Reviews, or full multi-platform review syndication. The pricing below reflects their current published rates.
Shopper Approved Pricing (2025)
⭐ Store Ratings Starter
$179/mo
Best for stores that only need Google Seller Ratings.
- Google & Bing Store Ratings syndication
- Store Ratings Widgets
- YouTube + Google video review syndication
- Email/SMS integrations (Klaviyo, Attentive, Sendlane, etc.)
- Easy integrations with Shopify, BigCommerce, WooCommerce
- Manage all reviews in one dashboard
🔥Most Popular: Store & Product Reviews
$348/mo
Includes everything in the Starter plan PLUS Product Reviews. (Required for Google Shopping Stars)
- Product Reviews
- Google Product Review syndication to PLAs
- SEO-optimized product review widgets
- Smart Surveys powered by Labl
- Loyalty integrations (Loyalty Lion, etc.)
⭐ Full Reviews Plan
$437/mo
Everything in Store & Product Reviews PLUS multi-platform review syndication.
- Push customers to leave reviews on Facebook, BBB, and more
- Choose which platforms to prioritize
- Ideal for brands who want reviews everywhere
If you receive a higher quote, simply mention Francisco at Planet Marketing and ask for the preferred partner pricing. Pro Tip: All plans include unlimited review requests, making Shopper Approved far more cost-efficient than platforms that charge based on review invite volume.
For most businesses, the $348/mo Store & Product Reviews plan delivers the best ROI because it unlocks Google Product Ratings and Google Shopping Stars—two of the highest converting review features available.
Get Shopper Approved PricingShopper Approved gives you access to Google stars in two ways: Google Store Ratings (seller stars in Google Ads) and Google Product Reviews (stars in Google Shopping).
Why Shopper Approved Is Cheaper Than Trustpilot, Yotpo, PowerReviews & Others
Most review platforms charge high annual fees, lock features behind expensive upgrades, or bill based on usage. Shopper Approved takes the opposite approach: simple pricing, unlimited review requests, and all the core features bundled together at a fraction of the cost.
Here’s how Shopper Approved compares to the biggest names in the review industry:
Shopper Approved vs Other Google Review Partners
Many review platforms can help with Google integrations, but they differ a lot in focus, complexity, and pricing models. Here’s a simplified look at how Shopper Approved compares to other well-known providers that appear when people research Google Store Ratings and Product Ratings:
| Platform | Google Store Ratings | Google Product Ratings | Review Request Limits | Positioning / Notes |
|---|---|---|---|---|
| Shopper Approved | ✔ Official partner for Store Ratings | ✔ Official Google Product Ratings partner | ✔ Unlimited review requests on paid plans | All-in-one focus on Store + Product Ratings, widgets, surveys, and multi-channel syndication at small-business friendly pricing. |
| Trustpilot | ✔ Google Store Ratings partner | ✔ Google Product Ratings via paid module | Varies by plan / add-ons | Well-known enterprise platform; product reviews and Google Shopping syndication usually live on higher-tier or add-on packages. |
| Yotpo | ✔ Supports Google review integrations | ✔ Google Shopping / Product Ratings on eligible plans | Varies by plan / usage | Broad ecommerce marketing suite (SMS, loyalty, referrals); reviews are one part of a larger stack, with pricing that scales up as you add modules. |
| PowerReviews | ✔ Google Store Ratings partner | ✔ Google Product Ratings aggregator | Enterprise contracts | Enterprise-focused solution with custom, quote-based pricing and heavier implementation. |
| Birdeye | ✔ Certified Google Seller Ratings partner | Primarily local/store review focus | Varies by locations & plan | Strong for location-based & local service businesses that mainly need Google Store Ratings and reputation management. |
| Feefo | ✔ Google Store Ratings partner | ✔ Google Product Ratings aggregator | Varies by plan | Well-established in EU/UK; supports both merchant and product review feeds for Google. |
| Okendo | ✔ Official Google Seller Ratings partner | ✔ Official Google Product Ratings partner | Varies by Shopify plan tier | Shopify-focused solution with tight UGC integration; Google features available on Growth/Enterprise-level plans or as add-ons. |
Shopper Approved is a 100% privately held company with no outside investors, venture capital, or public shareholders. Without investor pressure or high-growth funding requirements, they can keep operating costs low — and pass those savings directly to customers.
Many review platforms with investor-backed funding operate with higher overhead, and those costs typically show up in their pricing. Shopper Approved’s private structure allows them to focus on value, not shareholder returns.
Why Shopper Approved Wins on Cost
- All plans include unlimited review requests — no hidden overages.
- Google Seller Ratings + Product Ratings inside the same ecosystem.
- Competitors charge extra for features SA includes by default.
- No per-order or per-email pricing like Trustpilot or Yotpo.
- Partner pricing is significantly lower than many direct-sales quotes.
- Better ROI for eCommerce brands using Google Product Ratings.
What About Google Customer Reviews?
Google Customer Reviews is free, but extremely limited. It has low opt-in rates, does not collect product reviews, does not support Google Shopping Stars, and offers no customization or SEO value. Most businesses quickly outgrow it and switch to a Google-approved review partner like Shopper Approved.
If you need both Google Seller Ratings and Google Product Ratings, Shopper Approved is usually the lowest total cost.
Get Preferred Partner PricingWhich Shopper Approved Plan Should You Choose?
Each Shopper Approved plan works best for a specific type of business. Use this quick guide to match your business model with the right option and avoid overspending on features you don’t need.
📍 Local Retail & Service-Based Businesses
- Examples: HVAC, plumbers, salons, realtors, auto shops, dentists, local retail
- Best for showing Google Store Ratings on Google Ads.
- Recommended Plan: Store Ratings Starter — $179/mo
- Why: Local businesses benefit most from Google Seller Ratings and review widgets — product reviews are usually not needed.
🌎 Nationwide / International Service Businesses
- Examples: SaaS, consulting, B2B services, nationwide service companies, course creators
- Goal: Build high-volume trust signals + improve PPC conversion rates
- Recommended Plan: Store Ratings Starter — $179/mo (unless selling products)
- Why: Seller Ratings dramatically increase ad CTR for national brands; product reviews are optional unless physical items are sold.
🛒 Ecommerce Brands & Online Stores
- Examples: Shopify, WooCommerce, BigCommerce, DTC brands, Amazon brands
- Best for showing Google Shopping Product Ratings on Shopping ads and product pages.
- Recommended Plan: Store & Product Reviews — $348/mo (Most Popular)
- Why: You need this plan to earn Google Shopping Stars — one of the highest converting trust signals in ecommerce.
⭐ Multi-Platform Reputation-Driven Brands
- Examples: large ecommerce brands, franchise networks, reputation-heavy industries
- Goal: Get reviews on multiple platforms like BBB, Facebook, niche review sites, and more
- Recommended Plan: Full Reviews Plan — $437/mo
- Why: This plan syndicates reviews everywhere and lets you choose which platforms to prioritize.
How to Get the Best Shopper Approved Price
Shopper Approved’s pricing isn’t fully public for a simple reason: plans often include partner discounts, volume considerations, or bundled features that depend on your business type. Two companies on the same plan can end up paying different amounts based on how they came in.
Here’s the part most people don’t know:
Over the last decade, Planet Marketing has referred hundreds of businesses to Shopper Approved. Because of that long-standing relationship, SA gives my clients access to a preferred rate — even if you’re brand new to their platform.
If you were quoted a price that’s higher than what you see on this page, you can simply mention “Francisco from Planet Marketing” and ask for the preferred partner rate.
You can also use this direct URL, which isn’t listed anywhere publicly:
https://results.shopperapproved.com/start
This link routes you through the partner channel so their sales team automatically applies the lower pricing and any available discounts. If you choose annual billing, SA will typically offer an even better rate, and if anything changes later, they can pro-rate refunds — just confirm this with your rep.
Bottom line: If you want the lowest price Shopper Approved offers, use the link above or mention my name. It doesn’t cost you anything extra — it just ensures you don’t get quoted the full retail rate.
Insider Note:For the most accurate Shopper Approved pricing, request Richard Myers. Planet Marketing has referred clients to him for almost a decade, and he consistently offers clear, fair, and flexible contract terms. Shopper Approved's partner page
FAQs
Shopper Approved pricing varies based on your business size, review volume, and the features you need. Plans typically start at an affordable monthly rate and scale with your growth.
Shopper Approved offers both month-to-month pricing and discounted annual pricing. For example, if a plan is $348/month on a monthly subscription, the annual prepaid option is $3,480/year — a significant savings. If you choose the annual option and need to cancel later, Shopper Approved generally provides a prorated refund, but you should always confirm this with your sales rep before purchasing.
Planet Marketing has referred clients to Shopper Approved for nearly 10 years, and in most cases, reps are flexible and transparent about pricing and contract details.
Yes. Most businesses pay significantly less with Shopper Approved compared to Trustpilot’s high annual fees. SA also bundles store ratings, product reviews, and video reviews at a fraction of the cost.
All plans include review collection, Google Seller Ratings eligibility, on-site display widgets, dashboards, and performance analytics. Higher tiers add product reviews, Q&A, surveys, and video reviews.
Yes — Shopper Approved offers partner discounts not available publicly. You can access the best pricing through the link on this page.
Yes. Shopper Approved is a Google-approved review partner, meaning your collected reviews qualify for Google Seller Ratings once you meet Google’s requirements.
Absolutely. SA is one of the highest-ROI review platforms for eCommerce brands because it increases trust, conversions, and Google visibility while remaining far more affordable than legacy platforms.
Yes. Product review collection is included in most mid- to high-tier plans and fully integrates with Google Product Ratings.
Ready to Get Shopper Approved at the Best Price?
You can unlock preferred partner rates by using the link below or mentioning “Francisco from Planet Marketing” to the SA team. It ensures you get their lowest available pricing.
Get Preferred Shopper Approved PricingThis link isn’t listed publicly — it routes you through the preferred partner channel.
