Trustpilot vs Bizrate +Alternatives

The first thing that you need to do, when it comes to choosing an online reviews aggregating company for your business is concerned, is understand what your requirements are. What is it that you are looking for and what do you understand about the companies whose solutions can be found out there? This Trustpilot vs Bizrate article aims to help you make the correct choices, to help grow your business. We take a close look at Trustpilot and Bizrate, two of the most known online review aggregating companies, as well as Shopper Approved, an alternative that many of our readers have found to be the best.

Online reviews and today’s business environment

The first thing that we need to get out of the way is the fact that though evolved, today’s business environment is not that different from, say, hundreds or even thousands of years ago! Come to think of it, even hunter gathering communities relied on word-of-mouth when making decisions.

The Digital Age

Today, the world’s commerce has largely moved online, yet despite the fact that people no longer exchange choice commodities by the watering hole, they still rely on their peers when making purchasing and other decisions. That, in any case, is what makes online reviews so potent.

Star Ratings

Star ratings and how you can get them are something that we have talked about in depth on this blog. Needless to say that those little stars that appear in AdWords ads, in Google Shopping and in organic traffic tend to have an out-sized impact on the purchasing process.

As a business, the thing that you need to understand is that star ratings are what tell your prospects that you are a business that’s worth looking at, for the simple reason that their peers have already done business with you and have found the experience to their satisfaction.

Google Approved Seller and Product Rating Companies

The thing that many people do not understand is that Google has a list of 32 companies that it has approved to push Store Ratings into Google Product Listing Ads and in Google AdWords. That is important, because if you are looking for star ratings, then you need to do business with a company that’s on the list and can, therefore, deliver on the promise.

We have come across a number of people who have signed up with names that are not on the list, only to be disappointed upon realizing that all that they are ever going to get are star ratings on organic traffic, which, after all, anyone can get by following a few simple steps.

Product Ratings

With regards to product ratings, Google has a list of 23 approved companies that can aggregate and push ratings. Product ratings are a bit more flexible, however, and you can do it yourself by following the steps that are outlined here.

Trustpilot vs Bizrate

Having stated the above, its now time for us to showcase some of the similarities and differences that exist between Trustpilot and Bizrate;

  1. Trustpilot is approved for both Seller and Product Ratings

The first thing that you need to note is that Trustpilot is approved to push both product and Store Ratings to Google Shopping and Google AdWords. That is great for those that are looking to have both facilities under one roof.

  1. Bizrate is only approved for Store Ratings

Bizrate, on the other hand, has only been approved for Store Ratings. If you are looking for product rating extensions, therefore, then Bizrate will not be the answer for you.

  1. Both companies base their ratings on genuine customer surveys

Like most of the other online review companies that are out there, both Bizrate, through its “Insights” program, and Trustpilot, base their ratings on customer surveys that are then pushed to various search engines, including Google, Bing and Yahoo. This is what gives you the star ratings that almost everyone is looking for in their PLAs and in AdWords. The stars, as we have already noted, increase your click-through and conversion rates.

  1. Bizrate does not advertise its pricing

One of the things that you will notice, in any case, is that Bizrate does not advertise its pricing structure. If you are interested in doing business with the company, you actually need to get in touch to get a quote.

  1. Trustpilot pricing

When it comes to Trustpilot, the least costly plan starts at $299 per month. If you are interested in the Enterprise plan, you also need to get in touch with Trustpilot to find out more.

Shopper Approved: The Bizrate and Trustpilot Alternative

When it comes to online review aggregation, one of the biggest companies that you will be able to find anywhere out there is Shopper Approved. It is also one of the best. In fact, so good is this company that we have been recommending it to our readers over the past few years. And that’s not simply because we are an affiliate. In fact, we are also a Trustpilot affiliate, but, based on our experience, Shopper Approved is the way to go as far as boosting your online visibility is concerned.

Shopper Approved Normal Pricing

The least expensive plan at Shopper Approved costs from $199 per mouth, which is cheaper than that which is offered by Trustpilot.

Shopper Approved Discount

The great news is that you can sign up with Shopper Approved at an even lower price. We have negotiated a deal with Shopper Approved for our customers, should you decide to use our link.

Now, that’s a price that you will be hard pressed to beat anywhere in the world. As if that is not enough, using our link will get you 30 days free. What this means is that you can try out Shopper Approved right now and, we guarantee, you will find the company more than satisfactory.

Scroll to Top