Website & SEO Audit
Your Website Is Either Helping or Hurting Your Ads.
Let’s Find Out Which.
Before spending another dollar on Google Ads or SEO, you need to know if your website can actually convert the traffic you send it. Most can’t. We’ll show you exactly what’s broken — and how to fix it.
110
Broken pages found
on a recent audit
0.08%
CTR on a page getting
137k impressions
40%
Of ad budget wasted
on bad landing pages
🔍 Website & SEO Audit Report — planetmarketing.com
|
Broken internal links (404s) |
110 found |
|
Pages missing meta descriptions |
46 pages |
|
Images missing alt text |
2,494 images |
|
Schema / structured data |
None found |
|
Pages with thin content (<300 words) |
84 pages |
|
Off-brand content hurting rankings |
Detected |
|
Core Web Vitals |
Good ✓ |
Real audit findings from an actual client site. Results vary — your site may have different issues.
Why This Matters
Your Ads Can Only Be as Good
as the Website Behind Them
Most business owners blame their Google Ads when leads dry up. The real problem is usually the website. You can have perfect targeting, a great ad, and a generous budget — and still get zero calls if the page people land on doesn’t convert.
Slow Load Speed
Every second of load time costs you conversions. Google also penalizes slow sites in rankings. Most business websites are loaded with unnecessary plugins and unoptimized images.
Broken Pages & Links
404 errors bleed link equity and frustrate visitors. One recent audit found 110 broken internal pages — each one a dead end for a potential customer and a wasted signal to Google.
Invisible to Google
Missing meta descriptions, no schema markup, thin content, and duplicate pages all tell Google your site isn’t worth ranking. You’re spending on ads to compensate for organic traffic you should already have.
Wasted Crawl Budget
Google only crawls so many pages per visit. If your site is bloated with hundreds of thin, off-topic, or duplicate pages, Google wastes its crawl budget on junk instead of your money pages.
Landing Pages That Don’t Convert
A page ranking #3 with 137,000 impressions and a 0.08% click-through rate is a real example from a real audit. The page existed — it just wasn’t compelling enough to make anyone click.
Wrong Topic Signals
If your Google Ads agency website also has pages about passive income, affiliate marketing, and web hosting — Google doesn’t know what you actually are. Topical confusion kills rankings across the board.
What We Cover
A Complete Website & SEO Audit —
Not an Automated Report
We use the same tools SEO agencies charge thousands for. The difference is you get a real human analysis, not a PDF of color-coded scores with no explanation of what to actually do.
🔧
Technical SEO
- 404 errors and broken internal links
- Redirect chains and loops
- HTTP vs HTTPS issues
- Crawl depth and site architecture
- XML sitemap and robots.txt
- Canonical tags and duplicate content
📄
On-Page SEO
- Title tags length, uniqueness, keywords
- Missing or duplicate Meta descriptions
- H1/H2 structure and keyword usage
- Image alt text (accessibility + SEO)
- Schema markup and structured data
- Internal linking strategy
📊
Content Analysis
- Thin pages under 300 words
- Off-brand content hurting topical authority
- Pages with no organic traffic or impressions
- Keyword cannibalization
- Content gaps vs competitors
- Pages to cut, consolidate, or expand
📈
Google Search Console
- Impressions vs clicks vs CTR by page
- Brand vs non-brand traffic split
- Coverage errors and excluded URLs
- Core Web Vitals report
- Top queries with ranking positions
- Month-over-month traffic trends
🔍
Keyword Rankings
- Current ranking positions by keyword
- Position 1–3 vs page 2+ breakdown
- Search volume vs ranking opportunity
- Quick wins — pages close to page one
- Local vs national keyword split
- Competitor ranking comparison
🔗
Backlink Profile
- Total backlinks and referring domains
- Domain authority distribution
- High spam score links to disavow
- Pages with most link equity
- Anchor text analysis
- Lost or broken backlinks
The Tools
Professional Tools.
Human Analysis.
We use the same software used by major SEO agencies — then layer in 20 years of experience to tell you what the data actually means for your business.
🐸
Screaming Frog
Full site crawl — finds every broken link, redirect issue, missing tag, and thin page on your entire site
📊
Google Search Console
Real performance data — impressions, clicks, CTR, ranking positions, coverage errors, and Core Web Vitals
📈
Google Analytics 4
Traffic sources, user behavior, landing page performance, conversion tracking, and session data
🔍
Ubersuggest
Keyword ranking positions, search volume, backlink profile, domain authority, and competitor analysis
💡 Most automated SEO tools charge $99–$299/month and spit out a score. We use these tools to build a prioritized action plan specific to your business — not a generic checklist.
How it Works
What Happens After
You Submit the Form
You Submit Your Website URL
Fill out the form with your website and what you’re trying to fix. I personally review every submission — no automated responses, no account managers. I’ll reach out within one business day to confirm I have everything I need.
I Run the Full Audit
I crawl your site with Screaming Frog, pull your Google Search Console and GA4 data, run your keyword rankings through Ubersuggest, and analyze your backlink profile. This typically takes 2–3 hours of actual work — not an automated tool click.
We Get on a Call
I walk you through exactly what I found — what’s broken, what’s costing you traffic, and what’s hurting your ad performance. You’ll leave the call with a clear, prioritized list of what to fix — whether you hire me or not.
You Decide What to Do Next
No pressure. If you want help implementing the fixes — or if you want to pair the audit with Google Ads management so your campaigns have a solid foundation — we can talk about that. If you just want the findings and want to handle it yourself, that’s completely fine too.
The Connect to paid Ads
Why We Audit Before We Run Ads
Every client I take on for Google Ads gets a website audit first. Here’s why — and why it saves you money.
💸
Bad Pages Waste Ad Budget
If your landing page loads slowly, has no clear CTA, or isn’t mobile friendly — every click you pay for is money wasted. Fixing the page before launching ads can cut cost per lead in half.
📊
Google Rewards Good Sites
Google Ads Quality Score is partly based on your landing page experience. A better site means higher Quality Scores — which means lower CPCs. Your ads literally cost less when your website is better.
🎯
Organic + Paid = Double Coverage
When your site ranks organically AND you’re running ads, you own more real estate on page one. The audit finds which pages are close to ranking — so you can push them over the line while ads do the immediate heavy lifting.
🔎
You Know What You’re Paying For
Most agencies just launch campaigns. We start with the audit so you understand exactly what we’re fixing, why we’re fixing it, and what result to expect. No black box. No guessing.
Who You’re Working With
I Do the Audit.
You Talk to Me.
Francisco Meza
Founder, Planet Marketing — San Diego, CA
I’ve been auditing websites and managing paid search campaigns for service businesses for over 20 years. The audit process I use is the same one I ran on my clients’ sites — which turned up 110 broken pages, 2,494 images missing alt text, and a page with 137,000 impressions converting at 0.08%.
When you submit your site, I’m the one running the crawl, pulling the data, and getting on the call with you. Not an assistant. Not a junior analyst. Me.
👉 Sometimes you just need someone you can trust.
20+ Years Experience
No Contracts
Month-to-Month
Simple, Transparent Pricing
The audit is free when it leads to a conversation about working together. Here’s how it works.
$0
included with strategy session
$500
one-time · delivered within 5 business days
COMMON QUESTIONS
Frequently Asked Questions
Just your website URL and access to your Google Search Console and Google Analytics 4. If you don’t have GSC or GA4 set up, I can still run a full technical crawl and keyword ranking analysis — you’ll just miss the traffic performance data, which is valuable to have. I can also help you get those set up.
Those tools give you data. I give you a diagnosis and a plan. Screaming Frog might tell you that you have 110 pages with missing meta descriptions — but it won’t tell you which 10 actually matter, which ones should be deleted, and what order to fix things in. That’s what 20 years of experience adds on top of the tool.
The free audit typically takes 2–3 business days before we get on a call. The paid standalone audit is delivered within 5 business days with a written report and screenshots. Larger sites with thousands of pages may take slightly longer.
No. The audit is valuable on its own — whether you’re running ads, planning to run ads, or just want to understand why your site isn’t ranking organically. That said, if you’re spending money on ads and haven’t audited your site, you’re almost certainly wasting a significant portion of your budget on pages that don’t convert.
Both options are available. The audit itself delivers the findings and a prioritized action plan. If you want me to implement the fixes — redirects, meta descriptions, schema markup, content cuts — we can discuss an implementation package. Or you can take the report to your developer or handle it yourself. No obligation either way.
Stop Guessing Why
Your Site Isn’t Working.
Let’s Find Out.
Whether you’re running ads, planning to run ads, or just want more organic traffic — the audit is where we start. Submit the form and I’ll reach out within one business day.