Trustpilot vs Feefo + Alternatives

What’s the best online review platform that can be found out there? Is it Trustpilot, or is it Feefo? Or, should you rather be looking for alternatives? My name is Francisco, and I am the owner of Planet Marketing. People often call me asking the above questions. If you have been struggling to pick a good online reviews platform for your business, sit back and relax while I lay it out for you. In this article, I am going to;

  1. Give you a Trustpilot vs Feefo + alternatives price comparison table.
  2. Discuss online Reviews and why they are important.
  3. Compare Trustpilot and Feefo.
  4. Show you the best alternatives to the two companies.

Trustpilot vs Feefo + alternatives price comparison table.

Store Ratings to Google Product Ratings Price/m Get it now!
Trustpilot Yes Yes $349
Feefo Yes Yes £99/month
Shopper Approved Yes Yes Get a Discount! Sign up using our link. Plus 30 Days Free! Yes Yes Price is hidden. ($45/m for early stage startups)

Online Reviews and why they are important

Online reviews are a great way through which you can get the word out about your business

That online reviews are important can never been in doubt! If you haven’t already been harnessing their power for your business, then you have definitely been missing out! Before comparing Trustpilot and Feefo, let me give you a few reasons why online reviews are important;

  • 91% of people regularly check up online reviews before making purchases.
  • 84% trust online reviews as much as they do information that they get from close friends and family.
  • 68% will form an opinion after reading only one online review about your business.
  • Online reviews form part of the data that is used by Google and other search engines in Star Rating extensions.
  • Online reviews are a great way through which you can boost people’s trust in your brand and business.

A bit about Star Rating Extensions

Types of star ratings

Star Ratings have already been mentioned on this blog several times. You can refer to this article if you are interested in finding out more. The thing to remember, however, is that though anyone can get you Star Ratings in organic traffic, not everyone is going to be able to do the same when it comes to Product Listing Ads (Google Shopping,) and Google Ads.

How to get Star Ratings

Google has two lists as far as Star Rating Extensions are concerned. The first is for those companies that are licensed to push Store Ratings. The second is for companies that are licensed for Product Ratings.

Store Ratings

Store Ratings and why they are important

Store Ratings are for a seller or a business as a whole. They help reflect the overall experience that people have had with a particular company or seller.

Product Ratings

An example of Product Ratings in Google Shopping

Product Ratings, on the other hand, are for a particular product. Lets assume that you sell cameras. A product rating may be for one of these cameras that are in your catalogue

Trustpilot vs Feefo

So, what are the similarities and differences between Trustpilot and Feefo and which of the two companies is best for your business?

1) Both are licensed for Seller and Product Ratings

Both Trustpilot and Feefo are licensed for Seller and Product Ratings

The first thing that we need to note, and this is where Trustpilot and Feefo are similar, is that both companies are certified by Google to aggregate both product and Store Ratings.

You will find that there are a few companies, including, as already mentioned, Feefo and Trustpilot, that appear on both Google lists. Other companies that appear on both lists are and Shopper Approved.

2) Feefo hides it’s pricing

Feefo does not display it’s pricing

One of the annoying things about Feefo is that the company does not provide it’s pricing on its website. To get these, you actually need to get in touch with the guys at Feefo.

This, strikes us a being a bit unfair, though the same scenario can be found in other review syndication companies, including Yotpo. One gets the feeling that what you are going to pay is going to be entirely dependent on how big your company is and how much the people at Feefo believe they can safely squeeze out of you!

3) Trustpilot is clearer on pricing

Trustpilot is clearer on pricing, though its Enterprise plan does also require that you get in touch to get further information. The entry level, lite plan from Trustpilot will set you back $299 per month, which is payable annually. For that you get a number of useful features, including Google Store Ratings.

Best alternative to Trustpilot and Feefo

One of the things that you will notice is that Trustpilot and Feefo are not really that friendly, as far as pricing is concerned. That is why we are always looking for alternatives for our readers. As mentioned, there are 32 licensed companies for Store Ratings, and 23 for product ratings, and we have checked quite a few of them.

Shopper Approved

Shopper Approved is a great Trustpilot and Feefo alternative

Based on our experience, we can safely say that Shopper Approved is one of the best Shopper Approved alternatives that you will be able to find anywhere out there. If you are looking for a company that delivers on Product and Store Ratings at an affordable price, then Shopper Approved is what you should opt for.

Shopper Approved Pricing

One of the things that you will notice is that Shopper Approved is better placed, as far as pricing is concerned, than both Trustpilot and Feefo. The least priced plan at Shopper Approved begins and $99; the only setback being that you actually need to pay the full amount for the whole year.

Why almost all review companies have taken this approach is beyond us; save for the fact that they are probably looking to have you tied down to a contract for the whole year. Oh well!

The Shopper Approved Planet Marketing Offer!

The Shopper Approved discount

Get a Shopper Approved discount when you sign up using our link. Also get 30 days completely free of charge!

Yes, sign up for Shopper Approved using the Planet Marketing link and you get 30 days free of charge! So, what are you waiting for? Sign up today! is another great alternative to Trustpilot and Feefo is another great alternative to Feefo and Trustpilot. The really great thing about Reviews is that not only has it been approved for both Seller and Product Ratings, but it is also one of the most affordable companies of its kind that you will be able to find out there.

Pricing also hides its pricing. mostly hides its pricing, though it has a plan for early stage startups for $45/m. If you want to learn more about all the other plans, you will have to get in touch with the company.

Disclaimer: We are affiliates of some of the companies that are mentioned in this article. However, we have used many of these companies. Everything that we say is, therefore, objective, so don’t hesitate to sign up!

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