About Planet Marketing
We Help Service Businesses
Get More Calls.
That’s All We Do.
No CRM software. No social media management. No content calendars. Just paid ads — Google, YouTube, Bing, and Social — managed by Francisco Meza, a 20-year paid ads veteran based in San Diego, CA.
🇲🇽 Se Habla Español
2006
Year Francisco started
in online marketing
20+
Years managing paid
ads campaigns
5★
Google rating
48 reviews
SD
Based in San Diego
Available in person
23.89%
Conversion rate
(industry avg 2–5%)
$120→$35
Cost per lead
reduced
20
Private school
enrollments
#1
Google Maps across
San Diego County
The Founder
Francisco Meza —
20 Years. One Focus.
Your Growth.
Francisco started in online marketing in 2006 — back when Craigslist was the primary digital marketing channel for most small businesses. He figured out early that paid advertising was the fastest, most measurable way to generate leads for service businesses, and he’s been doing it ever since.
Over 20 years he’s managed campaigns for contractors, medical practices, law firms, private schools, home service companies, and ecommerce brands. He’s seen every platform evolve — from early Google AdWords to today’s Demand Gen YouTube campaigns — and has adapted every step of the way.
Planet Marketing is intentionally small. Francisco works directly with every client — no account managers, no handoffs, no junior staff running your campaigns. When you hire Planet Marketing, you get Francisco. That’s the model and it’s not changing.
He’s based in San Diego, reads the Bible, believes in the mission of faith-based education, and will meet you in person if you’re local. Sometimes you just need someone you can trust.
Francisco comes from a Mexican family and is fully bilingual — able to run campaigns, write ad copy, and communicate with clients entirely in Spanish.
20+ Yrs Experience
No Contracts
Month-to-Month
How We Think
We Do One Thing.
We Do It Better Than
Anyone Else.
Most marketing agencies offer everything — SEO, social media, content, email, CRM, website design, video production. They say yes to every client and do everything at an average level. We do the opposite.
🎯
Paid Ads Only
We manage Google Ads, YouTube Ads, Bing Ads, and Social Ads. That’s it. We don’t build websites, manage social media accounts, write blog posts, or set up CRM systems. Specialization makes us better at what we do.
📍
You Work With Francisco
Not an account manager. Not a junior analyst. Not an AI running your campaigns on autopilot. Francisco personally builds every campaign, manages it monthly, and is the person who picks up the phone when you call.
📊
Results Over Reports
We track calls, form fills, and booked appointments — not impressions and clicks. Every dollar you invest should be traceable to a real business outcome. If we can’t show you the result, we haven’t done our job.
🛡️
We Protect Your Budget
Google’s defaults are designed to spend your budget across every network they own. We turn off Display, Discover, Gmail, and Search Partners for most clients — keeping spend on the placements that actually generate calls.
📅
No Contracts. Ever.
Everything is month-to-month. If the campaigns are working, you’ll want to stay. If they’re not, you shouldn’t be forced to. We earn your business every single month — not once at the contract signing.
🔍
Audit Before Ads
Before we spend a dollar of your ad budget, we audit your website. A great ad sending traffic to a slow, broken, or unconvincing page is wasted money. We fix the foundation first.
The Tools
Professional-Grade Tools.
Human Analysis.
We use the same software that major agencies charge thousands to access — then layer in 20 years of experience to tell you what the data actually means for your business. Here’s what’s running behind every campaign and audit we deliver.
G
Google Ads
Campaign management, keyword strategy, conversion tracking, and bid optimization
YT
YouTube Demand Gen
Demand Gen campaigns, audience targeting, placement control, and view tracking
B
Microsoft Advertising
Bing Ads management with Google Ads import — 20–30% lower CPCs for the same customers
f
Meta Ads Manager
Facebook and Instagram paid campaigns with audience targeting and conversion tracking
CLICK
CEASE
ClickCease
Click fraud protection — blocks competitors and bots from draining your ad budget with fake clicks
LOCAL
FALCON
LocalFalcon
Google Maps rank tracking across a geographic grid — before and after reports showing real movement
SF
Screaming Frog
Full site crawl for SEO audits — finds broken links, thin content, missing tags, and redirect issues
U
Ubersuggest
Keyword rankings, backlink profiles, domain authority, and competitor analysis
GA4
Google Analytics 4
Traffic sources, landing page performance, conversion tracking, and user behavior analysis
GSC
Google Search Console
Organic impressions, CTR, ranking positions, coverage errors, and Core Web Vitals
GTM
Google Tag Manager
Clean tracking implementation — call tracking, form submissions, and conversion events
✦
Claude AI
AI-assisted data analysis, audit interpretation, and content strategy — not a replacement for human judgment
💡On ClickCease specifically:
Most businesses don’t know their Google Ads are being clicked by competitors and bots — sometimes consuming 20–30% of their budget with zero chance of converting. ClickCease identifies and blocks these invalid clicks automatically, recovering real budget for real potential customers. It’s one of the first things we add to every new account.
The Team
The People Behind
Planet Marketing
Small by design. Every person on this team has a specific role — and nobody is a generalist hired to look busy.
Francisco Meza
Founder & Lead Strategist
Francisco has been in online marketing since 2006, starting with Craigslist before Google Ads existed as we know it today. He manages every paid ads campaign personally and is the primary point of contact for all clients. Based in San Diego, available to meet in person.
Michelle Eld
Content Editor
Michelle oversees and edits all content across Planet Marketing and client websites — ensuring everything that goes live is accurate, on-brand, and serves the right audience. She’s the reason our content doesn’t read like it was written by a robot.
Glenn Silvestre
WordPress & Technical SEO
Glenn has been supporting Francisco and Planet Marketing for over 8 years. He handles WordPress development, site maintenance, technical SEO implementation, and makes sure every client’s website is fast, functional, and optimized for the campaigns we run.
Richard Meza
Web Development & Creative Production
Richard is Francisco’s brother and has been in digital marketing since the Craigslist days. He founded and ran San Diego Cell Phone Repair — giving him firsthand experience of what it actually feels like to be a small business owner who needs marketing to work. Today he handles WordPress development, AI video generation, video editing, social media content, and educational course production. He’s the reason the industry landing pages on this site exist — he’s building them one by one. Based in San Diego.
Julie Agrawal
Financial Operations Advisor
Julie (aka Juhi) keeps Planet Marketing’s financial operations running smoothly — resource allocation, financial health monitoring, and the behind-the-scenes work that lets Francisco focus entirely on client campaigns without operational distractions.
Dean Meza
Junior Creative & Office Operations
Dean is Francisco’s son and the third generation of the Meza family to get pulled into the marketing world. Dean joined Planet Marketing at the ground floor — literally, handling office operations and keeping things running. At 13 he’s already learning video editing on Camtasia and music production on Reaper. He handles drone footage and photography for creative projects, and gives Francisco a firsthand look at how the next generation actually uses social media — not how marketers think they use it. Future threat.
Buddha Meza
Chief Security Officer
Buddha has been protecting the Planet Marketing office since day one. His responsibilities include perimeter security, nap supervision, and ensuring no snack goes unguarded. He has never missed a shift and requires no health insurance.
What clients say
Real Reviews from
Real Business Owners
⭐⭐⭐⭐⭐
“We have been using Planet Marketing for our on-line presence for over 10 years. They are up to date with all the latest technology and implement this technology and know how on our websites. I confidently recommend their services.”
Dion Saks
US Canada Auto Transport
⭐⭐⭐⭐⭐
“High recommended true marketing to all for web and consultation. Customer service excellent and professional.
Mr. Francisco was very concerns in efficient and thorough manner.
Thank You So much!”
Louis C.
Local Guide
⭐⭐⭐⭐⭐
5.0
48 Google Reviews
Customers consistently praise Francisco’s expertise, responsiveness, and real results. Read all reviews on Google.
Ready to Work With
a Paid Ads Agency That
Actually Picks Up the Phone?
Submit the form below and Francisco will personally review your situation before we talk. No obligation. No automated responses. No account managers.