In 2006, Francisco (the owner) began to market online. Although he still worked in corporate world, Francisco started off marketing on Craigslist.
2008CSEs (Comparison Shopping Engines)
As Francisco gained experience, he began to import cell phones (like the Motorola RAZR V3) and sold them on Ebay, Amazon, and Craigslist. He also began marketing on YouTube and started getting small checks. Finally after 2 years, he left corporate world and started consulting for companies.
Since Francisco was a one man operation, he began to leverage contractors to do graphic design and web development. Since he couldn't afford to pay programmers $100/hr, he turned to Odesk (now Upwork) to find contractors overseas. Until today, Planet Marketing uses several talented people overseas.
As Planet Marketing landed more clients, "paid" tools were needed to stay ahead of the competition. Basically in 2012, Planet Marketing had to up their game and it was a good thing since the Google penalty algorithms hadn't come out yet (Panda, Penguin, Hummingbird).
3/11/2015Planet Marketing officially became a service-disabled veteran owned small business
2015Mobile App Marketing
Teaming up with a programmer friend, Planet Marketing went into mobile app marketing.
2015-2016Facebook Ads Marketing, Yelp Ads Marketing, SnapChat Marketing
We are now starting to focus on local based businesses. It's much easier to compete on a local level against companies that have no marketer!