Google Ads for Dental & Orthodontic Practices
More New Patients.
Less Wasted Ad Spend.
Dental practices compete for the same high-intent searches every single day. Planet Marketing builds and manages Google Ads campaigns specifically for dentists, orthodontists, and dental specialists — so your budget goes toward patients who are ready to book, not just browsing.
$35
Cost Per Lead
Down from $120
3X
Leads in
90 Days
23.89%
Conversion
Rate
Dental Specialties We Serve
Every Type of Dental Practice Searches Differently
A patient looking for braces isn’t searching the same way as someone with a cracked tooth at 10 PM. We build campaigns that match buyer intent for each specialty — so your ads reach the right patient at the right moment.
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General Dentistry
Patients searching for “dentist near me” or “family dentist [city]” have high intent and often need an appointment fast. We target these high-volume, local searches with tightly-grouped ad groups that minimize wasted clicks and maximize booked appointments.
✨
Cosmetic Dentistry
Cosmetic searches like “teeth whitening,” “veneers,” and “smile makeover” attract self-pay patients with bigger lifetime value. We craft aspirational ad copy and landing pages that speak to transformation, not just treatment — converting browsers into consultation requests.
😁
Orthodontics
Orthodontic patients research extensively before choosing a provider — comparing Invisalign vs. braces, payment options, and office reviews. We build multi-touch campaigns that capture awareness searches early and close on high-intent “Invisalign consultation near me” queries.
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Pediatric Dentistry
Parents searching for a “kids dentist” are looking for trust signals before anything else. We target family-oriented searches with ad copy that emphasizes gentle care, kid-friendly environments, and proximity — because parents pick the closest practice they trust.
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Dental Implants
Implant patients are high-value but price-sensitive — they shop around, compare financing, and often take weeks to decide. We use a combination of branded, competitor, and service-specific keywords with strong calls-to-action focused on free consultations and flexible payment plans.
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Emergency Dentistry
Emergency dental searches happen at all hours and convert at extremely high rates — people in pain book immediately. We build always-on campaigns with location extensions, call-only ads, and 24/7 bid strategies so your practice appears first when someone types “emergency dentist open now.”
Case Study
How Bonita Dentistry Went from $120 Leads to a Full Schedule
Bonita Dentistry was running Google Ads but paying far too much per lead. Their targeting was too broad, their ad groups were bloated, and their landing pages weren’t converting. Here’s what changed in 90 days.
$120 → $35
Cost Per Lead — 71% Reduction
3X
Total Leads in 90 Days
23.89%
Landing Page Conversion Rate
90
Days to Full Optimization
The Math: What Is One New Dental Patient Actually Worth?
Dental patients aren’t one-time transactions — they’re long-term relationships. Here’s a conservative breakdown:
- New patient exam + X-rays + cleaning: ~$350–$500
- Annual value (2 visits + ongoing care): ~$800–$1,200
- Lifetime value (8–10 year patient relationship): $6,000–$15,000+
- Cosmetic or implant add-on (1 in 5 patients): +$2,000–$8,000
- Referral value (avg. 1–2 referrals per retained patient): priceless
Conservative math: At $35 per lead and a 30% close rate, you’re acquiring a new patient for roughly $117. That patient is worth $6,000–$15,000 over their lifetime. That’s a 50–130X return on ad spend — not counting referrals.
At the old rate of $120 per lead, that same patient cost $400 to acquire — still profitable, but 3.5X more expensive than it needed to be.
Industry Insights
Why Google Ads for Dentists Requires a Specialist Approach
Dental advertising isn’t like running ads for an e-commerce store. The patient journey is local, trust-driven, and intensely competitive. Here’s what makes this industry uniquely challenging — and how we account for it in every campaign.
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Hyper-Local Competition
Dental is one of the most competitive local industries on Google Ads. In most cities, 10–20 practices are bidding on the same keywords — driving CPCs for terms like “dentist near me” to $8–$25 per click. Without tight geographic targeting and negative keyword strategies, budget evaporates fast.
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Insurance vs. Self-Pay Splits Audience Intent
A patient searching “does dentist accept Delta Dental” has completely different intent than one searching “cosmetic dentist no insurance.” We segment campaigns to speak directly to each audience — insurance patients need network confirmation, self-pay patients need financing and value messaging.
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Emergency Searches Convert Immediately
Emergency dental searches are some of the highest-converting clicks on Google — patients in pain don’t comparison shop. These campaigns require call-only ad formats, location extensions, and 24/7 bid adjustments so your practice captures after-hours demand your competitors miss.
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Seasonality Affects Specific Procedures
Cosmetic searches spike in Q1 (New Year resolutions) and pre-summer. Orthodontic consultations surge in May–July as parents plan summer treatment starts. Back-to-school drives pediatric checkup searches. We adjust bids and budgets ahead of these seasonal windows — not after they’ve passed.
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Phone Calls Are the Real Conversion
Most dental practices book over the phone, not through online forms. Without proper call tracking, you’re flying blind on which keywords drive actual appointments vs. just clicks. We set up call tracking from day one so every dollar in ad spend is tied to a real patient inquiry.
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Trust & Reviews Drive the Click Decision
Even when your ad ranks #1, patients read your Google reviews before calling. We integrate your review rating into ad extensions and align landing page copy with the trust signals patients look for — years in practice, doctor credentials, before/after photos, and financing transparency.
Who You’re Working With
Work Directly With Me
Francisco Meza
Founder, Planet Marketing — San Diego, CA
I’ve been managing Google Ads for service-based businesses for over 20 years. Contractors, medical practices, law firms, home services, private schools — I’ve run campaigns for them all. When you hire Planet Marketing, you’re not getting handed off to a 25-year-old reading from a playbook.
👉 Sometimes you just need someone you can trust.
🇲🇽 Se Habla Español
20+ Years Experience
No Contracts
Month-to-Month
The Process
Simple. Transparent. Built Around Your Practice.
Here’s exactly what happens from the moment you reach out to Planet Marketing.
Free Dental Ads Account Review
Francisco personally audits your existing Google Ads account — or builds a custom strategy from scratch if you’re starting fresh. He’ll identify wasted spend, missed keyword opportunities, and exactly what’s driving (or not driving) new patient leads for your specific dental specialties. You’ll walk away with a clear picture and a real plan — no obligation to hire us.
Campaign Build & Launch
Once you’re ready to move forward, Francisco builds your campaigns from the ground up: keyword research, ad copywriting, landing page recommendations, call tracking setup, and conversion tracking — all configured before a single dollar is spent. Most accounts are fully built and live within 5–7 business days.
Ongoing Management & Monthly Reporting
Every month, Francisco actively manages bids, refines keyword lists, tests new ad variations, and sends you a plain-English report showing exactly what your budget did and what it generated. You’ll know your cost per lead, number of calls, and conversion rate — every single month, no guesswork.
What’s Included
Everything Your Dental Practice Needs to Dominate Google Ads
No piecemeal services, no hidden add-ons. Here’s exactly what Planet Marketing delivers every month.
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Keyword Research
We research and build keyword lists specific to your dental specialties — separating general dentistry, cosmetic, orthodontic, emergency, and pediatric intent. Includes aggressive negative keyword lists to block irrelevant clicks from people searching for dental school, DIY kits, or out-of-area locations.
✍️
Ad Copywriting
Compelling, compliant ad copy written for dental patients — not generic marketing speak. We write headlines and descriptions that speak to your specialties, highlight trust signals, and include strong calls-to-action like “Book Your New Patient Exam” or “Free Implant Consultation.”
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Targeting & Bid Management
Precise geographic targeting to reach patients in your service area — not the entire city or county. Smart bidding strategies adjusted monthly based on performance data, with day-parting and device bid modifiers tailored to when your patients actually search.
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Call Tracking & Conversion Setup
Every phone call and form submission tracked back to the exact keyword and ad that drove it. Know exactly which campaigns are booking patients — and which ones aren’t. Essential for dental practices where 80%+ of new patients call before booking online.
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Monthly Reporting
Plain-English monthly reports showing your cost per lead, total leads, conversion rate, and account changes made. No confusing dashboards or raw data dumps — just clear numbers and clear next steps, delivered directly from Francisco.
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Google Maps Rankings Bundle & Save
Add Google Maps / Local SEO management to your Google Ads package for a discounted bundle rate. Dominate both the paid ads and the local map pack — covering 80%+ of the search results page. Ask Francisco about the combined package when you schedule your free review.
Common Questions
Google Ads for Dentists — Frequently Asked Questions
Most dental practices in competitive markets start seeing meaningful results at $1,500–$3,000/month in ad spend. More competitive markets (metro areas, high-value specialties like implants or cosmetic) often benefit from $3,000–$6,000+/month. The right budget depends on your specialty mix, local competition, and patient acquisition goals. Francisco will give you a specific recommendation during your free account review — based on your actual market, not a one-size-fits-all number.
Most dental practices see their first inbound leads within the first 7–14 days of going live. The quality and volume improve significantly over the first 60–90 days as Google’s algorithm learns which clicks convert into booked patients. Emergency dental campaigns tend to produce results fastest; cosmetic and orthodontic campaigns take slightly longer because those patients research more before calling.
In most cases, failed dental Google Ads campaigns share a few common problems: overly broad keyword targeting (paying for clicks from people who will never become patients), no call tracking (so nobody actually knows what worked), and generic landing pages that don’t convert visitors into calls. Francisco audits these exact issues in your free account review and builds campaigns that address them directly. Dental is also a highly competitive industry where generic “set it and forget it” management consistently underperforms — active, specialty-focused management is the difference.
No. Everything is month-to-month. I don’t believe in locking clients into contracts — if the campaigns are working, you’ll want to stay. That said, Google Ads takes 60–90 days to fully optimize, so I ask that you give it at least 90 days before drawing conclusions.
Directly with me — Francisco. I build the campaigns, manage them monthly, and am the person you call or text when you have a question. Planet Marketing is intentionally small so every client gets real attention, not a junior account manager reading from a script.
More Industries We Serve
Google Ads Experts for Service Businesses Across Every Industry
Planet Marketing manages Google Ads campaigns for service businesses across a wide range of industries. Don’t see yours? Reach out — we likely have experience in your space.
Ready to Grow?
Let’s Fill Your Dental Schedule With Google Ads That Actually Work
You’ve already seen what’s possible — $35 leads, 3X growth in 90 days, a 23.89% conversion rate. That didn’t happen by accident. It happened because the campaigns were built right, managed actively, and optimized for real patient acquisition — not vanity metrics. Your practice deserves the same.