Google Ads for Plastic Surgeons & Med Spas
More High-Value Consultations.
Less Budget Wasted on the Wrong Patients.
Plastic surgery and med spa patients are among the highest-value clients in any service industry — but they’re also among the most selective. Planet Marketing builds and manages Google Ads campaigns for plastic surgeons, cosmetic practices, and med spas that need a consistent flow of serious, financially qualified consultation requests from patients who are genuinely ready to move forward.
$54
Cost Per Lead
Down from $143
3.1X
Qualified Consultation
Requests
22.6%
Landing Page
Conversion Rate
Cosmetic Specialties We Serve
Every Procedure & Service Has a Different Search Mindset
A patient researching rhinoplasty has been thinking about it for years and is comparison-shopping surgeons with extreme care. A patient searching for Botox near them wants a convenient appointment this week. These two audiences require completely different campaigns, different copy, and different conversion strategies. We build for both.
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Plastic & Cosmetic Surgery
Surgical patients — rhinoplasty, breast augmentation, liposuction, facelifts, tummy tucks — are high-consideration, high-value, and deeply research-driven. They compare surgeon credentials, before-and-after galleries, and reviews across multiple sessions before booking a consultation. We build campaigns that stay visible throughout this long decision window and convert at the moment of peak intent.
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Non-Surgical Aesthetics
Botox, fillers, Kybella, and thread lifts attract patients who search with near-term intent — they want results within weeks, not months, and often book within days of searching. These campaigns require fast-converting landing pages with clear pricing transparency, same-week availability messaging, and calls-to-action that remove friction between the search and the booked appointment.
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Med Spa Services
Med spa patients are loyalty-driven — once they find a provider they trust for facials, chemical peels, microneedling, or HydraFacials, they return consistently and spend significantly over time. We build campaigns that attract first-time visitors with compelling introductory offers and structure the messaging to convert single-visit bookers into long-term membership clients.
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Body Contouring & Weight Loss
CoolSculpting, SculpSure, Emsculpt, and medical weight loss patients search with body-specific, results-focused language. These searches spike in January and pre-summer and require aspirational, transformation-focused ad copy paired with landing pages that address the most common patient objections — how many sessions, how soon they’ll see results, and whether it actually works.
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Laser & Skin Treatments
Laser hair removal, IPL, resurfacing, and skin rejuvenation patients are practical and comparison-driven — they search by treatment type and often by price. These campaigns perform best with transparent pricing signals in ad copy, package-deal messaging, and landing pages that clearly communicate the number of sessions, downtime, and expected results to pre-qualify intent before the call.
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Hormone Therapy & Wellness
Hormone replacement therapy, IV infusions, and medical wellness services attract a health-conscious, educated audience searching for specific clinical outcomes. These patients research extensively and respond strongly to physician credentialing, clinical authority, and outcome-focused messaging. We build campaigns that position your practice as the trusted clinical expert — not just another wellness spa.
Case Study
How We Cut a Cosmetic Practice’s Cost Per Consultation by 62% in 90 Days
A cosmetic surgery and med spa practice was running Google Ads but paying far too much for consultations — and a troubling percentage of the calls coming in were for procedures they didn’t offer, or from patients who weren’t financially qualified. Restructuring the campaigns around procedure-specific intent, income-level audience layering, and dedicated landing pages per service line changed the picture entirely.
$143 → $54
Cost Per Lead — 62% Reduction
3.1X
Qualified Consultation Requests
22.6%
Landing Page Conversion Rate
90
Days to Full Optimization
Results vary by industry, market, and budget.
The Math: What Is One New Cosmetic Patient Actually Worth?
Plastic surgery and med spa patients carry some of the highest lifetime values of any elective service category. One patient relationship — built on trust and results — can be worth tens of thousands of dollars over time. Here’s a conservative breakdown:
- Single surgical procedure (breast aug, rhinoplasty, etc.): $8,000–$25,000+
- Non-surgical treatment package (Botox + fillers): $1,500–$4,000 per visit
- Annual med spa spend (recurring treatments): $3,000–$10,000/year
- Body contouring series (CoolSculpting, Emsculpt): $2,500–$8,000 per course
- Lifetime value (surgical + ongoing aesthetic maintenance): $20,000–$75,000+
- Referral value (cosmetic patients refer at extremely high rates among social circles): multiply by 2–4X
Conservative math: At $54 per lead and a 25% consultation-to-booking rate, you’re acquiring a new cosmetic patient for roughly $216 in ad spend. A patient who books a single surgical procedure generates $8,000–$25,000 in revenue — and often returns for ongoing aesthetic maintenance worth thousands more per year. That’s a 37–116X return on ad spend on the first procedure alone.
At the old $143-per-lead rate, that same patient cost $572 to acquire — still profitable on a surgical case, but completely unsustainable for non-surgical and med spa campaigns where margins are tighter and volume matters more.
Industry Insights
Why Google Ads for Plastic Surgery & Med Spas Demands a Specialist Approach
Cosmetic and aesthetic medicine sits at the intersection of high emotion, high ticket prices, extreme patient selectivity, and Google’s strict healthcare advertising policies. Generic campaigns built for local services simply don’t work here. Here’s what makes this industry uniquely complex — and why getting it right pays off at a scale few other industries can match.
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Patient Quality Matters Far More Than Volume
A high volume of unqualified consultation requests — patients seeking procedures you don’t offer, expecting prices you can’t match, or who aren’t financially positioned for elective surgery — wastes your front desk’s time and your marketing budget simultaneously. We build campaigns that pre-qualify patient intent and financial readiness at the keyword and landing page level, so the consultations you take are worth taking.
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Visual Trust Is the Primary Conversion Driver
Before a cosmetic patient clicks your ad, they’ve already formed an opinion about your aesthetic. Your before-and-after gallery, website design, and Google profile photos are doing as much conversion work as your ad copy. We align campaign messaging with your visual brand identity and direct traffic to procedure-specific landing pages that reinforce the premium, trustworthy image your practice has worked to build.
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Seasonality Is Extreme and Predictable
Cosmetic procedure searches follow some of the most dramatic seasonal patterns in any industry. Breast augmentation and body contouring searches spike in January and April–May ahead of summer. Facial rejuvenation peaks in September–November before holiday season. Non-surgical treatments spike around Valentine’s Day and before major life events. We build these windows into the annual campaign calendar so budget is concentrated where it will perform best.
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Google’s Healthcare Ad Policies Add Complexity
Google restricts certain types of before-and-after imagery, medical claims, and targeting parameters for healthcare advertisers — and plastic surgery and med spa campaigns fall squarely within these restrictions. Running afoul of these policies means ad disapprovals, account suspensions, and wasted time. We know exactly where the lines are and build fully compliant campaigns that perform within Google’s guidelines without sacrificing impact.
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Surgical vs. Non-Surgical Require Separate Strategies
Surgical patients are in a 3–18 month consideration cycle, comparing surgeons with forensic intensity. Non-surgical patients may book within days. Running both audiences through the same campaign structure produces mediocre results for each. We build separate campaign architectures for surgical and non-surgical — different keywords, different landing pages, different calls-to-action — so each audience gets a campaign built specifically for how they make decisions.
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Surgeon & Provider Credentials Drive Competitive Advantage
Board certification, fellowship training, published results, and media recognition are conversion drivers in cosmetic medicine that don’t exist in most other industries. A patient choosing between two rhinoplasty surgeons will choose the one whose credentials, reviews, and results feel most authoritative. We incorporate your specific credentials and differentiators into ad copy and landing pages to win those comparisons at the campaign level.
Who You’re Working With
Work Directly With Me
Francisco Meza
Founder, Planet Marketing — San Diego, CA
I’ve been managing Google Ads for service-based businesses for over 20 years. Contractors, medical practices, law firms, home services, private schools — I’ve run campaigns for them all. When you hire Planet Marketing, you’re not getting handed off to a 25-year-old reading from a playbook.
👉 Sometimes you just need someone you can trust.
20+ Years Experience
No Contracts
Month-to-Month
The Process
Simple. Transparent. Built Around Your Practice.
Here’s exactly what happens from the moment you reach out to Planet Marketing.
Free Cosmetic Practice Ads Account Review
Francisco personally audits your existing Google Ads account — or builds a custom strategy from scratch if you’re starting fresh. He’ll identify wasted spend on unqualified clicks, procedure keywords that are bleeding budget without converting to consultations, and any Google policy compliance issues that could be putting your account at risk. You’ll walk away with a clear picture and a real plan — no obligation to hire us.
Campaign Build & Launch
Once you’re ready to move forward, Francisco builds your campaigns from the ground up: keyword research, ad copywriting, landing page recommendations, call tracking setup, and conversion tracking — all configured before a single dollar is spent. Most accounts are fully built and live within 5–7 business days.
Ongoing Management & Monthly Reporting
Every month, Francisco actively manages bids, refines keyword lists, tests new ad variations, and sends you a plain-English report showing exactly what your budget did and what it generated. You’ll know your cost per consultation request, total inquiries by procedure type, conversion rate, and all changes made — every single month, no guesswork.
What’s included
Everything Your Cosmetic Practice Needs to Dominate Google Ads
No piecemeal services, no hidden add-ons. Here’s exactly what Planet Marketing delivers every month.
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Keyword Research
Deep keyword research segmented by procedure type — surgical, non-surgical, body contouring, med spa, and wellness — with separate ad groups for each service line. Includes an aggressive negative keyword strategy to block searches from patients seeking procedures you don’t offer, price shoppers far below your fee range, and medical tourism queries that will never convert locally.
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Ad Copywriting
Premium, Google-policy-compliant ad copy written for high-consideration cosmetic patients. Surgical ads emphasize surgeon credentials, consultation availability, and trust. Non-surgical and med spa ads highlight results, convenience, and accessible entry points. Every headline is crafted to attract qualified prospects and reflect the caliber of your practice — not generic aesthetic marketing language.
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Targeting & Bid Management
Geographic targeting matched to your patient draw area, combined with income and in-market audience layering to reach financially qualified prospects. Smart bidding strategies adjusted monthly based on consultation conversion data, with seasonal budget shifts built around the cosmetic industry’s predictable demand peaks for maximum return during high-intent windows.
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Call Tracking & Conversion Setup
Every inbound call and form submission tracked back to the exact keyword, procedure type, and ad that drove it. Know which campaigns are filling your consultation calendar with surgical candidates versus med spa bookings — and which are generating unqualified traffic. Essential for high-ticket practices where understanding ROI by procedure is critical to smart budget allocation.
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Monthly Reporting
Plain-English monthly reports showing your cost per consultation request, total inquiries by service line, conversion rate, and all account changes made that month. No confusing dashboards, no raw data exports — just clear numbers and clear next steps, delivered directly from Francisco every single month.
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Google Maps Rankings BUNDLE & SAVE
Add Google Maps / Local SEO management to your Google Ads package for a discounted bundle rate. For cosmetic practices, Google Maps visibility drives significant consultation volume — patients searching for a “med spa near me” or “plastic surgeon in [city]” rely heavily on the local map pack to evaluate and choose providers. Ask Francisco about the combined package.
COMMON QUESTIONS
Google Ads for Plastic Surgery & Med Spas — Frequently Asked Questions
Most cosmetic surgery practices see strong results starting at $3,000–$5,000/month in ad spend, given that procedure keywords are competitive and CPCs for surgical terms can run $15–$60 per click. Med spas focused on non-surgical treatments and recurring bookings can often start at $1,500–$2,500/month for a targeted service-line campaign. Practices targeting multiple procedures across both surgical and non-surgical audiences typically perform best at $5,000–$10,000+/month. Francisco will give you a specific, data-backed budget recommendation during your free account review based on your procedure mix, local market, and monthly consultation goals.
Med spa and non-surgical campaigns typically generate their first consultation requests within 7–14 days of going live — non-surgical patients decide and book quickly. Surgical procedure campaigns take longer to build qualified volume because patients research extensively before reaching out; most surgical campaigns hit their stride at 60–90 days as keyword performance data accumulates and bidding algorithms optimize toward your highest-converting searches. Across all cosmetic campaigns, performance improves meaningfully and consistently throughout the first 90 days.
Yes — and this is one of the most common frustrations cosmetic practices bring to us. Unqualified consultation requests are almost always a targeting and messaging problem. When campaigns run on broad keywords without income-level audience layering, without procedure-specific landing pages, and without copy that signals your fee range and practice positioning, you attract a wide range of inquiries — including many who aren’t ready to invest. We restructure keyword targeting, layer in audience signals for higher-income brackets, rewrite ad copy to reflect your practice’s positioning, and build landing pages that pre-qualify patient expectations before they submit a form. The result is fewer total inquiries that are worth far more of your team’s time.
No. Everything is month-to-month. I don’t believe in locking clients into contracts — if the campaigns are working, you’ll want to stay. That said, Google Ads takes 60–90 days to fully optimize, so I ask that you give it at least 90 days before drawing conclusions.
Directly with me — Francisco. I build the campaigns, manage them monthly, and am the person you call or text when you have a question. Planet Marketing is intentionally small so every client gets real attention, not a junior account manager reading from a script.
Other Industries We Serve
Google Ads Experts for Service Businesses Across Every Industry
Planet Marketing manages Google Ads campaigns for service businesses across a wide range of industries. Don’t see yours? Reach out — we likely have experience in your space.
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Dental & Ortho
General · Cosmetic · Ortho
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Law Firms
PI · Family · Criminal
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Plastic Surgery
High-ticket · Visual-driven
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Chiropractors
Local · Insurance-based
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Private Schools
Enrollment campaigns
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Real Estate
Agents · Brokerages
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Don’t see yours?
Let’s talk anyway
Ready to Grow?
Let’s Fill Your Consultation Calendar With Patients Who Are Ready to Invest
In plastic surgery and med spa, the difference between a good month and a great month isn’t traffic — it’s the quality of the patients in your consultation room. The right Google Ads campaign brings you people who have already decided they want what you offer, trust your credentials, and are ready to move forward. That’s exactly what Planet Marketing builds. Let’s make it happen for your practice.