Google Ads & Maps for Home Services
More Calls. More Jobs. Ads Built To Make Your Phone Ring.
Drywall, painting, general contracting, plumbing, HVAC, roofing, electrical, pest control, stucco — I build Google Ads and Maps campaigns for the trade you’re actually in, not a generic template.
Based in San Diego — happy to meet in person
No contracts, month-to-month
Who this is built for
Every trade searches differently. Here’s how a few of them do.
These are the trades I’ve built campaigns for most recently — but the same approach works for any home service trade. Don’t see yours below? Call me anyway.
Drywall Contractors
Tired of getting subcontracted at 40% while you cover materials? Get found directly by homeowners and general contractors — and win the job instead of a cut of it.
Client: Pro-Elite Dry Wall Services
General Contractors
If you’re the one supervising the job, you should be the one who lands it — not a sub working for a cut. Campaigns built to bring homeowners to you first.
Client: California PRO Construction
Painting Contractors
Interior, exterior, and commercial repaints. Seasonal demand swings — bids and budgets adjusted so you’re not overpaying in slow months.
Client: Double G Painters
Stucco Contractors
Re-stucco, patching, new construction. The account that produced the $15.71 cost-per-lead and #1 Maps ranking above.
Client: Lemon Grove Stucco
Plumbers
Emergency calls, drain cleaning, water heaters. High urgency means high-intent keywords that convert fast — we target buyers, not browsers.
HVAC
AC repair, furnace installs, tune-ups. Heavily seasonal — bids and budget shift with demand spikes so you’re never overpaying off-season.
Roofers
Repair, replacement, storm damage. One of the most competitive categories in Google Ads — most campaigns here waste money. We fix that.
Electricians
Panel upgrades, EV chargers, emergency electrical. Licensed trades command premium pricing — ads should reflect that and attract the right jobs.
Pest Control
Termites, rodents, bed bugs. Buyers are often in panic mode — the right ad at the right moment captures that before they call a competitor.
Drywall and general contractors: tired of being the subcontractor?
Two contractors told me the same thing — they land the job, do the work, cover the materials, and keep 40% while a general contractor keeps 60% for the referral. If that sounds familiar, marketing isn’t a nice-to-have. It’s how you stop being the sub and start being the one homeowners call first.
Real Client Results
Lemon Grove Stucco Inc
San Diego, CA
A stucco contractor serving the greater San Diego area. When they came to us, they were invisible on Google — no Maps rankings, no paid ads, no consistent lead flow. Here’s what changed.
Cost per lead was $120
⬇
$15.71
Down from $120
after campaign rebuild
Google Maps ranking
⬆
#1
Across most of
San Diego County
Star rating went from
⬆
4.6★
Up from 3.2★
with 12 new reviews
Conversion rate
⬆
23.75%
Industry average
is 2–5%
Paid Ad at the Top of Google Maps & amd Organic Listing Below.
Same Business. Same Search.
When we combined Google Ads management with Google Maps optimization for Lemon Grove Stucco, they started appearing twice on the same search results page — once in the sponsored placement at the top, and once in the organic local pack below.
That’s the double-stack strategy. Most home service competitors get one spot on page one. Our clients get two. But guess what? Sometimes I get them on there three times: Triple Stack!
Real Ad Previews
What a Real Google Ads Campaign
Looks Like — 4 Different Ad Formats
These are real Google Ads pulled directly from the Google Ads preview tool — all built and managed by Planet Marketing for Lemon Grove Stucco Inc in San Diego. A properly built campaign runs multiple ad formats simultaneously, appearing in different placements across Google Search and Maps.
Responsive Search Ad
Full-width image extension below headline
REAL CLIENT
Local Search Ad
Location extension · Star Ratings · Call button
REAL CLIENT
Maps Format Ad
Sponsored Maps placement · Image thumbnail
REAL CLIENT
Responsive Search Ad
Thumbnail image extension · Right side
REAL CLIENT
💡 A properly built Google Ads campaign runs multiple ad formats simultaneously — appearing in Google Search, Google Maps, and across different device layouts. Google automatically tests each format and concentrates budget on what generates the most calls. This is how we achieved a 23.75% conversion rate for Lemon Grove Stucco — not one ad, but a complete campaign built to learn and optimize across every available placement.
All ads shown are real campaigns managed by Planet Marketing for Lemon Grove Stucco Inc · San Diego, CA · Ad previews pulled directly from Google Ads preview tool.
Why this is different
Home service customers don’t browse. They call.
They have a leaking pipe, a broken AC, or a job that needs to start next week. The strategy has to match that urgency.
Home service customers want to call — not fill out a form. We optimize for phone call conversions, not just clicks, and track every call so you know exactly which keywords are driving real jobs.
You don’t need calls from 50 miles away. We target your actual service area — by zip code, radius, or custom polygon — so your budget only goes to neighborhoods you actually serve.
Why pay for clicks at 2am if nobody answers the phone? We schedule your ads to run when your team is available to respond — and crank bids during your highest-converting hours.
Home services attracts a lot of DIY searches — “how to fix my own AC,” “free plumbing advice,” “do it yourself roof repair.” We block these aggressively so your budget goes to buyers, not browsers.
Over 70% of home service searches happen on mobile. We bid higher on mobile, use click-to-call ads, and make sure your landing page loads fast on every device.
HVAC spikes in summer. Roofing spikes after storms. Plumbing emergencies happen year-round. We match your budget to demand — spending more when customers need you most.
Who You’re Working With
You Work Directly With Me —
Not an Account Manager
Francisco Meza
Founder, Planet Marketing — San Diego, CA
I’ve been running Google Ads for home service companies for over 20 years. Stucco companies, Landscapers, Drywall, Painters, General Contractors — I understand how homeowners search for trades, what makes them call, and what makes them click away.
When you hire Planet Marketing, you’re not getting handed to a 25-year-old reading from a playbook. You work directly with me! I build the campaigns, manage them monthly, and get on the phone with you. If you’re in San Diego,
I’m happy to meet in person.
👉 Sometimes you just need someone you can trust.
The Process
Three Steps to Google Ads That Generate Real Service Calls
Your personal video review
I record a screen-recorded walkthrough of exactly where you stand — a Local Falcon ranking report for your business, your Triple Stack, your Google Business Profile, your Google Ads account and search terms if you’re already running them, and how you show up when someone asks ChatGPT. You watch it before we ever talk, and it ends with a real quote.
Strategy Call
A call — phone or video — walking through keyword strategy, targeting, and budget for your specific trade. You’ll know what to expect before spending a dollar.
We Build & Manage
I build your campaigns from scratch or take over your existing ones. Month-to-month management, no long-term contracts, cancel anytime. You get monthly reporting and direct access to me — not a support ticket system.
What’s included
Everything in One
Monthly Management Fee
No nickel-and-diming. No setup fees hidden in the fine print. Here’s what you get every month.
🔍
Keyword Research & Strategy
We find the exact terms your customers use when they need your service — and block the ones that attract DIYers and tire-kickers. Updated monthly as search trends shift.
✍️
Ad Copywriting
Compelling ads that speak directly to homeowners in urgent situations. We write, test, and rotate multiple ad variations to find what drives the most calls.
🎯
Targeting & Bid Management
Hyper-local geographic targeting, mobile bid adjustments, ad scheduling, and audience layering — all managed and optimized every month.
📞
Call Tracking & Conversion Setup
We set up tracking for every call, form fill, and booked appointment so you know exactly which keywords and ads are generating real jobs — not just clicks.
📊
Monthly Reporting
Clear, plain-English reports showing what your budget did, what it generated, and what we’re doing next month. No vanity metrics — just calls, leads, and cost per acquisition.
🗺️
Google Maps Rankings (Add-On)
Combine Google Ads with Google Maps optimization for the double-stack advantage — showing up in both paid and organic results simultaneously. Ask about bundled pricing.
COMMON QUESTIONS
Questions Home Service Companies Ask Us
It depends on your trade, your service area, and how competitive your local market is. A plumber in San Diego competing for “emergency plumber near me” needs a different budget than a stucco contractor targeting renovation projects. I’ll give you a realistic number for your specific situation on our strategy call — before you spend anything.
Most well-built home services campaigns start generating calls within the first 1–2 weeks. The first month is about gathering data and tightening targeting — which keywords are converting, which to block, what times are working. By month two you’re usually seeing meaningful improvement in call volume and cost per lead.
No — but a badly built campaign for a home services company absolutely doesn’t work. The most common problems are targeting too broadly (showing ads to people 40 miles outside your service area), missing negative keywords (paying for DIY searches), and sending traffic to a homepage instead of a dedicated landing page. These are fixable problems, not fundamental limitations of the platform.
No. Everything is month-to-month. I don’t believe in locking clients into contracts — if the campaigns are working, you’ll want to stay. If they’re not, you shouldn’t be forced to. That said, Google Ads does take 60–90 days to fully optimize, so I ask that you give it at least 90 days before drawing conclusions.
Directly with me — Francisco. I build the campaigns, manage them monthly, and am the person you call or text when you have a question. Planet Marketing is intentionally small so every client gets real attention, not a junior account manager reading from a script.
Ready to Fill Your Schedule
with Google Ads
That Actually Work?
Submit your info below and I’ll personally review your current Google Ads setup — or your local market if you’re starting fresh. No obligation. Just real insight.