Google Ads for Service-Based Businesses
Most Google Ads Accounts Convert at 2–5%. Ours Hit 23.89%.
If your Google Ads aren’t generating calls and leads — something’s broken. I’ll tell you exactly what, for free. Conversion rate achieved for a client.
23.89%
Conversion rate achieved
(industry avg: 2–5%)
$120→$35
Cost per lead reduced
for a real client
20+
Years managing Google Ads for clients
Why Campaigns Fail
Why Most Google Ads Campaigns
Don’t Work for Service Businesses
You’re not imagining it. Most Google Ads accounts are quietly wasting money every single day — and the business owner has no idea.
You’re showing up for searches that will never turn into customers — paying for curiosity, not intent. Budget burner.
Your budget is being eaten by irrelevant clicks. “DIY”, “free”, “how to” — you’re paying for all of it.
Clicks come in, nobody calls. The ad works — the page after it doesn’t. I call them ‘conversion killers’.
You’re flying blind with no idea which ads actually generate calls and which ones burn money. We track phone calls.
Google’s automation optimizes for Google’s revenue, not your leads. Someone needs to be watching.
Big agencies take your money then give your account to someone who doesn’t know your business.
Who You’re Working With
Work Directly With Me
Francisco Meza
Founder, Planet Marketing — San Diego, CA
I’ve been managing Google Ads for service-based businesses for over 20 years. Contractors, medical practices, law firms, home services, private schools — I’ve run campaigns for them all. When you hire Planet Marketing, you’re not getting handed off to a 25-year-old reading from a playbook.
👉 Sometimes you just need someone you can trust.
🇲🇽 Se Habla Español
20+ Years Experience
No Contracts
Month-to-Month
The Double Stack
Your Business.
Twice on Page One.
At the Same Time.
See those two listings for the same business? That’s not an accident. When your Google Ads campaign runs alongside an optimized Google Business Profile, you can appear twice on the same results page — once in the paid ads, and once in the Google Maps local pack.
Most businesses get one or the other. The best-run ones get both.
💡 I can help you with both — paid ads for immediate visibility, Google Maps optimization for long-term organic rankings. Ask me about Google Maps Rankings →
Real Ad Previews
What a Real Google Ads Campaign
Looks Like — 4 Different Ad Formats
These are real Google Ads pulled directly from the Google Ads preview tool — all built and managed by Planet Marketing for a real home service client in San Diego — showing how a complete campaign appears across Google Search and Maps simultaneously.
Responsive Search Ad
Full-width image extension below headline
REAL CLIENT
Local Search Ad
Location extension · Star Ratings · Call button
REAL CLIENT
Maps Format Ad
Sponsored Maps placement · Image thumbnail
REAL CLIENT
Responsive Search Ad
Thumbnail image extension · Right side
REAL CLIENT
💡 A properly built Google Ads campaign runs multiple ad formats simultaneously — appearing in Google Search, Google Maps, and across different device layouts. Google automatically tests each format and concentrates budget on what generates the most calls. This is how we achieved a 23.75% conversion rate for Lemon Grove Stucco — not one ad, but a complete campaign built to learn and optimize across every available placement.
All ads shown are real campaigns managed by Planet Marketing for Lemon Grove Stucco Inc · San Diego, CA · Ad previews pulled directly from Google Ads preview tool.
Real Results
What 20 Years of Google Ads
Experience Looks Like
Real results from real service business clients. Not projections.
Cost per lead was $120
⬇
$35
Cost per lead after campaign rebuild
Baseline lead volume
⬆
3x
Leads generated 90 days after overhaul
Industry avg 2-5%
⬆
23.89%
Consistent conversion rate achieved.
Wasted ad spend
⬇
40%
Of budget recovered
and redirected
The Process
Three Steps to Google Ads That Actually Work
Free Account Review
Submit your info below. I personally look at your current Google Ads account — or your market if you’re starting fresh — before we talk. No automated audit tools. Real human analysis.
Strategy Call
We get on a call — Google Meet or phone. I walk you through exactly what’s working, what’s wasting money, and what I would do differently. You leave with clarity regardless of whether you hire me.
We Build & Manage
If you want to move forward, I build your campaigns from scratch or take over your existing ones. Month-to-month. No long-term contracts. Cancel anytime.
Industries Served
Built for Service-Based Businesses
Google Ads works differently for every industry. The keywords, match types, bid strategy, and landing page all need to match how your customers search.
🔧
Home Services
Plumbers · HVAC · Roofers
🦷
Dental
General · Cosmetic · Ortho
⚖️
Law Firms
PI · Family · Criminal
💉
Plastic Surgery
High-ticket · Visual-driven
🏥
Chiropractors
Local · Insurance-based
🎓
Private Schools
Enrollment campaigns
🏠
Real Estate
Agents · Brokerages
❓
Don’t see yours?
Let’s talk anyway
Common Questions
Frequently Asked Questions
My management fees are straightforward and based on your monthly ad spend. I offer simple month-to-month plans with no long-term contracts. Submit the form and I’ll give you an honest quote based on your specific situation and goals.
Most well-structured campaigns start generating calls and leads within 2–4 weeks. The first month is about gathering data and tightening targeting. By month two you’re usually seeing meaningful improvement in cost per lead and conversion rate.
No. I’ve run successful campaigns for service businesses spending $500/month and $50,000/month. What matters more than budget is how well the campaign is built and managed. I’ll tell you honestly if your budget isn’t realistic for your market.
Google Ads are paid text ads that show at the top of search results — you pay per click. Google Maps rankings are organic (free) listings in the local map pack. They use completely different strategies. I can help with both — and the most effective setups use both simultaneously.
Google’s automated Smart campaigns are designed to be easy, not effective. They optimize for Google’s goals (maximum spend) not yours (maximum leads at minimum cost). Every client account I’ve audited that used Smart campaigns exclusively was wasting a significant portion of their budget. You need a human who is accountable to your results, not an algorithm accountable to Google’s revenue.
Stop Guessing. Start Knowing.
If your Google Ads aren’t working, the problem is fixable. But it won’t fix itself. Submit the form and I’ll personally review your account before we talk.