Facebook Ads for Photographers and Videographers

Are you looking to capture the right audience for your photography or videography business? Have you been wondering whether or not advertising on Facebook will do the trick for you? If yes, then you have come to the right place. At Planet Marketing, we have experience helping countless businesses like yours reach their growth targets. In this article, we are going to;

  1. Answer the question; “Should Photographers and Videographers advertise on Facebook?”
  2. Show you how you can create your own Facebook Ads.
  3. Tell you about the Planet Marketing DIY Facebook ads marketing course.

Is Facebook Marketing for Photographers and Videographers?

Should photographers bother advertising on Facebook?

The first thing that most Photographers and Videographers ask when they talk to our agency is; “Is it worthwhile for people in our line of business to advertise on Facebook?” The answer, of course, is always A BIG YES! Photographers and Videographers are some of the people that stand to benefit the most from advertising on Facebook for the following reasons;

  • With so many people using the world’s biggest social networking site, very few businesses will have difficult finding their audiences on Facebook.
  • Advertising on Facebook is cheaper than on other platforms, such as “Google Ads.” You can get going on Facebook for as little as $10!
  • Facebook ads have a high conversion rate. That’s because the platform has a number of tools that make it easy for you to define, refine and target your audience.
  • Anyone can learn how to create Facebook Ads. If you need help, read this article and also check out our DIY Facebook ads marketing course.

How to create your own Facebook Ads

The process of creating Facebook ads is, overall, more or less the same for every business. However, there are a number of differences that make it necessary to have everything planned before setting out on your campaign. Just remember that though more affordable than many of the other advertising channels that are out there, placing your ads on Facebook is still going to cost you money, making it imperative for you to have your goals properly laid out before beginning.

What is your Campaign Objective?

Campaign objectives Photographers and Videographers

In Facebook Ads Manager, the first thing that you are required to do as part of the process of creating ads for your business is choose an objective. That is important, as it allows you to define what it is that you wish to achieve with your ads. Facebook provides you with a number of objectives, but you can only use one in your advertising campaign;

  • Brand awareness
  • Catalog sales
  • Store visits
  • Traffic
  • Conversions
  • Reach
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages

Best Campaign Objectives for Photographers and Videographers

So, which of these Facebook Ads Objectives would work best when creating Facebook Ads for Videographers and Photographers? Well, the thing to note here is that no single objective is going to be prescribed for any Facebook marketing campaign. That’s because each ad that you create is going to be different, depending on whatever it is that you wish to achieve.

  • If, as an example, you would like to raise Brand Awareness, then that is the ad Campaign Objective that you should go with.
  • If, on the other hand, you would like to get people to get in touch with you, then Messages would be the best Campaign Objective for you.
  • Those that are looking to have people directed to a landing page can choose “Traffic,” as their Facebook Ad Objective.

Defining your target audience

This is a very important step whenever one is creating Facebook ads for any business. Facebook is, as we have already noted, really big. It’s your task, therefore, when creating Facebook ads for photographers and videographers to make sure that your ads are delivered only to people who have an interest in whatever it is that you have on offer. Properly defining your target audience gives your Facebook ads a higher conversion rate.

Location

Where do you wish to have your ads delivered

In Facebook Ads Manager, you get a number of tools that enable you to define your target audience. The location setting is the first of these tools.

One of the things that we need to get out of the way here is the fact that every business is going to be unique, as far as the extent of the Geographic location to which it operates is concerned. A bar, as an example, can only get customers from a certain distance around the neighborhood, whereas a travel agency can have operations that are global in nature.

Photographers and Videographers tend to have operations that are limited to the suburbs in which they are located, though it’s entirely possible for them to get customers from further out, depending on their popularity.

Age, Gender, Location

Age, Gender, Location

The age setting allows you to restrict delivery of your Facebook Ads to only people who fall within a particular age range. Ads for alcoholic products, as an example, should, in the United States, have their age ranges restricted to people who are over 21 years old. Photographers and Videographers would probably do well to have their ads targeted at people who are over 20. It’s hard to see many people below this age looking for the services that they have to offer.

The gender setting can be useful if you offer products or services that are gender specific.

The language setting can be useful if you want to have your ads delivered only to people who speak a particular language. For example, you may be creating an ad that is only targeted at Spanish speakers.

Detailed Targeting: Narrowing down on your target audience

The detailed targeting section allows you to really zoom in on the people that you are targeting using demographics, interests and behaviors. This is the kind of information that Facebook collects from users every minute. For the sake of this example, were are going to have our ads delivered to people who fall within the following categories;

  • People who have set their Facebook profiles as “engaged.”
  • Women who have shown an interest in Baby showers.
  • Those that are interested in videographers
  • Women who have shown an interest in wedding photography and wedding planning

The Planet Marketing DIY Facebook Ads Marketing Course

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