Facebook Ads for Liquor Stores

Are you looking to put some zing into your liquor store using Facebook ads? My name is Francisco, and today is your lucky day! I have been doing Facebook marketing for years, and I am here to answer all your questions. To be frank, most people prefer that I handle the creation of high-quality Facebook Ads on their behalf! Feel free to sign up for the Facebook Ads Setup plan if that is what you prefer. In this article, I am going to;

  1. Show you whether or not Facebook Advertising is for liquor stores.
  2. Talk about Facebook’s restrictions on Liquor advertising
  3. Give you a tutorial on how to create your very own Facebook Ads.
  4. Talk about the DIY Facebook Ads marketing course.

Should Liquor Stores Advertise on Facebook?

Should liquor stores take their advertising campaigns to Facebook? That is a question that I usually get from business people in the sector. My answer to this question is usually; “Yes, Liquor Stores SHOULD advertise on the world’s biggest social network.” However, unlike other industries, things are a bit more complicated for liquor stores.

Should liquor stores advertise on Facebook

Look up the subject online today, and you would be forgiven for believing that Facebook has placed so many landmines along the way that it is now impossible for liquor stores to advertise on the platform. However, that is hardly the case. With a little bit of planning, it is still possible for companies that sell alcoholic beverages to use the world’s biggest social networking site to reach out to new and existing customers.

Liquor advertising restrictions on Facebook

Before going into detail about how you can create Facebook Ads for your alcoholic beverages business, we  first need to outline some of the restrictions that have been placed in this regard;

  • Ads must comply with laws that apply in the various localities in which they are going to be shown.
  • A number of countries have banned ads that promote alcohol, including Egypt, Lithuania and Norway.
  • Ads must stick to the age restrictions in the countries in which they are targeted. In some case, that is 18, while in others, its 21 (the United States), or 25 (eg, Sweden).

How to create Facebook Ads for a Liquor Store

Now that I have shown you the pitfalls that you need to avoid when creating Facebook ads for liquor stores, it’s time to get down to business? The first thing that you need to know is that Facebook Ads are created using Ads Manager. The process of creating your own Facebook Ads is comprised of a number of steps;

Choose a Campaign Objective

Choosing a campaign objective is the first step when creating Facebook Ads.

In Facebook Ads Manager, choosing an Objective is the first step on the way to creating Facebook Ads for your business. The Facebook Ad Campaign Objective is important, in that it determines the nature of the ad that you are going to create. Facebook provides you with the following Objectives, from which you can only choose one for each of the ads that you are creating;

  • Store visits
  • Catalog sales
  • Conversions
  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages

Best Campaign Objectives for Liquor Stores

Deciding on the appropriate Campaign Objective is crucial, because Facebook advertising is not just for the sake of it. You know what you want to achieve going in, and the Campaign Objective that you choose will set you along the right path in this regard. The following are some of the campaign objectives that you can use when creating Facebook Ads for a liquor store;

  • Traffic
  • Video views
  • Brand awareness

Define your target audience: The Ad Set

The beauty about advertising on Facebook is that you can be extremely precise in the definition of your target audience. What this then does is ensure that the ads that you create are only delivered to people who are relevant to your business. This, in turn, increases your conversion rate, because your ads are not just being blindly broadcast to everyone on Facebook. Once you are done choosing your campaign objective, the next section on which you need to work is the Ad Set section. In the Ad Set, you are given a number of tools that enable you do define your target audience’


Choose a location for delivery of yours

The Location setting allows you to clearly define the Geographic locations to which you wish to have your Facebook ads delivered. This can be either one place or multiple places in various parts of the globe. This would be useful if your business has outlets that are spread out around the world.

One thing that you need to take note of is that the nature of your business is going to determine the extent to which you will have your ads delivered. It wont be useful for a liquor store to have ads delivered throughout the country, unless of courses if it is part of a chain that has outlets all over.

As we have already noted, we are going to have the ad that we are creating in this example delivered to people who live within a radius of 10 miles around the physical location of our store.

Age, Gender, Language

Age, Gender and Languages settings

The age setting is important when creating Facebook Ads for Liquor Stores due to restrictions that exist in different countries on the sale of alcohol to minors. Make sure that you have understood the legal requirements in the country that you are targeting before creating your ad. For this example, we are going to go with 21, which is the legal limit in the state of California, where our hypothetical liquor store is located.

Gender and Language are additional setting that you can use to further narrow down on your target audience when creating Facebook ads for your business. For this example, we are not going to target people who speak any single language. We are also going to have our ads delivered to both men and women.

Detailed Targeting: Narrowing down on our target audience

The Detailed targeting section is, as far as we are concerned, the most important section when creating Facebook ads for your business. It’s where you really narrow down on your target audience. For our liquor store, we are going to target people who have shown an interest in;

  • Liquor stores
  • Malt liquor
  • Beer
  • Distilled beverages
  • Wine

The Planet Marketing DIY Facebook Ads Marketing Course

Creating Facebook Ads, it has to be said, is not for everyone. Most people prefer that we do the job on their behalf. If you are one of these, don’t hesitate to get in touch with us and we will set out favorable terms for you.

You will notice that we have only just touched the surface in this article with regard to creating Facebook Ads for liquor store. If you really wish to get the hang of it, sign up for our DIY Facebook Ads Marketing course and you will get access to amazing video tutorials that are designed to turn you into an expert in no time

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