Need Google ratings for your website to increase sales? We cover ratings for companies ranging from ecommerce, local based and service based businesses. Different types of companies need which types of ratings. We list them below.
There are 4 types of Google Ratings. All these show right on Google.com, as illustrated below.
CPC Text Ads
Google Shopping (PLAs)
|Target Business Size||For Ecommerce||For Service-Based Companies||Offer|
|$79/mo (60-day FREE Trial)||✔||✔||Small to Medium||✔||✔|
|$299/mo - Seller Reviews|
$549/mo for Product Reviews
|$99/mo||✔||✔||Small to Medium||✔||✔|
|$199/mo||✔||✔||Small to Medium||✔|
|£99/month||✔||✔||Small to Medium||✔|
Currently there are 32 companies that are Google approved third-party review aggregators. Many of them are in non-English language (like Japanese, Spanish, French, German, etc.) so we narrowed down the results for you in the table above. These 32 companies collect reviews for you and shows those SELLER Ratings (sometimes called Merchant Reviews) right within Google Adwords. Here is a list of all 32 companies. https://support.google.com/adwords/answer/2375474?hl=en
If you have an ecommerce website, you will want to choose a site that is certified by Google to show Seller Ratings and Product Ratings.
For Local based and service-based companies, you have to hit an average of 100 reviews over 12 months in order to display Google Seller Ratings. This is about 13 reviews per month. If you cannot get to 13 reviews per month, don’t bother getting Seller Ratings because the stars will never show in Google Adwords. Instead, focus on Google Local Ratings (covered below).
If you want to know more about Seller Ratings in detail, read our article How to Get Star Ratings in Your Google Adwords Ad 2018.
There are 18 Google approved third-party review aggregators authorized to show PRODUCT Ratings right on Google Shopping. Here are all 18 companies. https://support.google.com/merchants/answer/7045996
Only ecommerce websites that are selling on Google Shopping should choose this option. Star ratings will display on your Google Shopping PLA ads as shown below.
Schema ratings show in Google organic. There are Product Reviews, Event Reviews (like concerts), Brand Reviews, Creative Works Reviews, Offer Reviews, Place Reviews, Organization Reviews, & Service Reviews. You can find more info here https://schema.org/Review.
Most likely an ecommerce website who is looking for Product Ratings will want Schema Ratings too. Many CMS’s like WordPress & Shopify have a plugin that can generate the schema code which will display product review stars in Google organic. Also, companies like the 18 I mentioned before, can handle this for your site too and at the same time show these stars in your Google Shopping PLA ads.
Where do you go to get Google Local Ratings? These stars show on your Google My Business listing. Google My Business is what populates your listing on Google Maps. I get many questions like, “Can my Google Local Ratings show in my Adwords Ads?” Although some people claim this can be done by using the Adwords review extension, it’s highly unlikely. If you need to automate getting reviews on Google Local, contact me. I have some friends who will get you Google Local reviews from your own customers. If you need to jump start your Google Local Ratings, send your Google Review URL to all your past customers.
Here’s my Google Review URL. If this blog post helped you out in anyway, leave me positive review (hook me up with some SEO love!): https://bit.ly/planetmarketinggooglereviewurl
Have a question about getting Google ratings? Leave a comment below or contact me via live chat. I’m always here, almost. What company interests you?
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