What Are Google Ratings? There Are 4 Types

There are 4 types of Google Ratings. All 4 show on Google, but only display depending on the search query. We will show examples of each type of Google Ratings

Difference between a rating and review

Many people use the words ‘rating’ and ‘review’ interchangeably. Ratings are only the 1-5 stars you see. It’s normally an aggregate star rating across all your ratings. Reviews include ratings and comments. In other words, ratings don’t have the comment.

Google Reviews

Google reviews are most sought out by business owners with local retail storefronts and by service-based businesses. These reviews show in Google Maps and directly on SERPs.

You’ll need a Google Business Profile (formerly Google My Business).

Google Reviews for Local Maps

If you want to learn about “How to Get Google Reviews“, read our article. This article talks about starting a Google Business Profile (formerly Google My Business) and ends talking about how to track your local rankings & competitors’ local rankings.

Google Rich Snippet Product Reviews

Google rich snippets product reviews appear in Google organic results. They are pulled from your website. The website needs to be coded in a way to let Google know certain information, like # of reviews, the aggregate rating, the price of a product, etc.

If you look at the images above, you can see that this specific page on Walmart shows the # of reviews and the price. Google takes this information and shows it on the search results.

Google Rich Snippet Product Reviews are only for ecommerce websites.

So how do you actually get Google organic product ratings? You’ll need to read our Rich Snippet Product Reviews article.

Google Seller Ratings

These two images show Google seller ratings in Google Ads. ​Seller Ratings can be used by both eCommerce and service-based businesses. This makes them a very flexible option for most businesses out there.

Google Seller Ratings is mainly for Google Ads

Google Seller Ratings on SERP

Google Seller Ratings on Google Shopping (ecommerce only)

We wrote an extensive article on Google Seller Ratings. You can read it in its entirety or get a demo from one of the companies listed below.

Below are 6 companies that gather reviews and show them on Google. Please note that Google Customer Reviews is a free program, but you’ll need to hire a programmer to implement code. For everyone else, the other 5 companies will help you get seller ratings.

Google Customer Reviews

You might end up spending $5,000-10,000 USD because you’ll need a team of programmers

SEE MORE DETAILS


$0/mo*

  • Google Seller Ratings
  • Product Ratings
  • For Enterprise Businesses
  • For Ecommerce Companies Only
  • Not for Service-Based Companies

OUR #1 PICK

Shopper Approved

30-Day FREE Trial

No Credit Card Needed

1-Year RISK FREE!Triple Money-Back Guarantee!
SEE MORE DETAILS


$199/mo

  • Google Seller Ratings
  • Product Ratings
  • For Small/Medium Businesses
  • For Service-Based Companies
  • For Ecommerce Companies
  • Unlimited Reviews for Locked-In Rate

Verified Reviews

You only get UP TO 400 review “requests” per month. That doesn’t mean you will get 400 reviews.

30-Day FREE Trial
10% Discount
No Credit Card Needed

Pricing is based on # of orders.
If you cancel, your reviews will still show on Verified Reviews.
SEE MORE DETAILS


$99/mo

  • Google Seller Ratings
  • Product Reviews
  • For Small/Enterprise Businesses
  • For Service-Based Companies
  • For Ecommerce Companies

Yotpo

Pricing is mainly based on monthly orders.
SEE MORE DETAILS


$799/mo

  • Google Seller Ratings
  • Product Reviews
  • For Enterprise Businesses
  • For Ecommerce Companies
  • Not for Service-Based Companies

TrustPilot

$599/mo starting for Product Reviews

Subscription must be paid annually.

Pricing is based on “# of Email Invitations” sent, not on actual reviews collected.
SEE DETAILS


$199/mo

  • Google Seller Ratings
  • Product Reviews
  • For Enterprise Businesses
  • For Service-Based Companies
  • For Ecommerce Companies

Feefo

Based in UK
You’re paying for SEO, CRO, Insights, Reviews, etc.
SEE DETAILS


£99/mo

  • Google Seller Ratings
  • Product Ratings
  • For Enterprise Businesses
  • Google Seller Ratings
  • Product Reviews
  • For Enterprise Businesses
  • For Service-Based Companies
  • For Ecommerce Companies

Google Product Ratings

Google Product Ratings are only for ecommerce companies using Google Ads, especially Google Shopping.

If you have an ecommerce website and are advertising on Google Shopping, then you need product ratings. This is similar to Google Seller Ratings, but it’s for products.

Are you wondering if product ratings help make more sales? Look at marketplaces like Amazon, eBay, Etsy, and Walmart, etc. These companies became popular because prospective buyers were able to see reviews from past customers. Ask yourself, “Would I buy a product on Amazon that has no ratings?”. Probably not. Your site isn’t any different.

Get Google product ratings to help your products sell more on Google Shopping.

Want to learn a lot more about how to get Google Product Ratings? We wrote an extensive article on how to get product ratings onto Google Shopping.

By Francisco

Francisco is the founder/owner of Planet Marketing. He enjoys writing about the work he does, passing his knowledge to everyone. Aside from writing about internet marketing, web hosting, Facebook Ads, Google Ads, reviews, etc., he loves science and astronomy. His number one passion is being a dad to his 9-year old son & horse playing with him. Facebook Twitter Linkedin

Leave a comment

Let's Connect
Planet Marketing
Need Leads or Reviews?