Are you looking to capture the right audience for your photography or videography business? Have you been wondering whether or not advertising on Facebook will do the trick for you? If yes, then you have come to the right place. At Planet Marketing, we have experience helping countless businesses like yours reach their growth targets. In this article, we are going to;
Is Facebook Marketing for Photographers and Videographers?
The first thing that most Photographers and Videographers ask when they talk to our agency is; “Is it worthwhile for people in our line of business to advertise on Facebook?” The answer, of course, is always A BIG YES! Photographers and Videographers are some of the people that stand to benefit the most from advertising on Facebook for the following reasons;
How to create your own Facebook Ads
The process of creating Facebook ads is, overall, more or less the same for every business. However, there are a number of differences that make it necessary to have everything planned before setting out on your campaign. Just remember that though more affordable than many of the other advertising channels that are out there, placing your ads on Facebook is still going to cost you money, making it imperative for you to have your goals properly laid out before beginning.
What is your Campaign Objective?
In Facebook Ads Manager, the first thing that you are required to do as part of the process of creating ads for your business is choose an objective. That is important, as it allows you to define what it is that you wish to achieve with your ads. Facebook provides you with a number of objectives, but you can only use one in your advertising campaign;
Best Campaign Objectives for Photographers and Videographers
So, which of these Facebook Ads Objectives would work best when creating Facebook Ads for Videographers and Photographers? Well, the thing to note here is that no single objective is going to be prescribed for any Facebook marketing campaign. That’s because each ad that you create is going to be different, depending on whatever it is that you wish to achieve.
Defining your target audience
This is a very important step whenever one is creating Facebook ads for any business. Facebook is, as we have already noted, really big. It’s your task, therefore, when creating Facebook ads for photographers and videographers to make sure that your ads are delivered only to people who have an interest in whatever it is that you have on offer. Properly defining your target audience gives your Facebook ads a higher conversion rate.
In Facebook Ads Manager, you get a number of tools that enable you to define your target audience. The location setting is the first of these tools.
One of the things that we need to get out of the way here is the fact that every business is going to be unique, as far as the extent of the Geographic location to which it operates is concerned. A bar, as an example, can only get customers from a certain distance around the neighborhood, whereas a travel agency can have operations that are global in nature.
Photographers and Videographers tend to have operations that are limited to the suburbs in which they are located, though it’s entirely possible for them to get customers from further out, depending on their popularity.
Age, Gender, Location
The age setting allows you to restrict delivery of your Facebook Ads to only people who fall within a particular age range. Ads for alcoholic products, as an example, should, in the United States, have their age ranges restricted to people who are over 21 years old. Photographers and Videographers would probably do well to have their ads targeted at people who are over 20. It’s hard to see many people below this age looking for the services that they have to offer.
The gender setting can be useful if you offer products or services that are gender specific.
The language setting can be useful if you want to have your ads delivered only to people who speak a particular language. For example, you may be creating an ad that is only targeted at Spanish speakers.
Detailed Targeting: Narrowing down on your target audience
The detailed targeting section allows you to really zoom in on the people that you are targeting using demographics, interests and behaviors. This is the kind of information that Facebook collects from users every minute. For the sake of this example, were are going to have our ads delivered to people who fall within the following categories;
The Planet Marketing DIY Facebook Ads Marketing Course
This article only touches on the surface as far as creating Facebook Ads is concerned. If you need to go into detail, check out our DIY Facebook Ads marketing court.
The course contains a number of videos that are designed to take you along the way as you create your Facebook Ads.
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