5 Customer Review Sites for Collecting Store and Product Reviews

Editors Note: Start getting positive online reviews for your business here!

Disclaimer: We use the companies that are mentioned in this article! So don’t hesitate to sign up! We are also affiliates of some of these companies and may get paid should you sign up using our links!

You probably already know how crucial online reviews are, but are you doing enough to harness their full potential? Which platforms are you using to collect store and product reviews for your business? With over 13 years of experience advising top brands on online reviews, Planet Marketing understands what it takes to make reviews work for you.

Best platforms for collecting customer reviews for your business

Store Ratings to Google Product Ratings Price Get it now!
Shopper Approved Yes Yes Get a discount now! Plus 30 Days Absolutely Free!
Yelp No No Free for basic features. About $75/m to upgrade
Google Reviews Yes Yes Free
TripAdvisor No No Free
Facebook No No Free
Here are some of the best platforms for collecting customer reviews for your business. Some options are free, making them an easy choice to sign up for right away. However, it’s highly recommended to consider one of the paid platforms, as they offer much more in terms of store and product ratings.

Why online reviews are important

So, why is it important for businesses to get online reviews? The fact is, customer feedback plays a crucial role in driving business worldwide. If you need a reminder of the importance of online reviews, just consider the following statistics:

Google uses online reviews for star ratings! However, not all companies are licensed to syndicate data to Google.
  • Online reviews are used by Google and other search engines for Star Ratings. Star Ratings are made up of Product and Store Ratings, both of which can boost your CTR by as much as 17%. You can read this article to learn how to get star ratings.
  • 90% of consumers will first look for and read online reviews before visiting your business.
  • 88% of these consumers trust online reviews from strangers as much as recommendations from friends and family.
  • 31% of consumers will spend more if your business has received excellent reviews.
  • 86% will be hesitant to purchase from your business if it has negative online reviews.

Online reviews are clearly important. Here are the top 5 customer review sites you can use to collect store and product reviews for your business:

These companies will get you online reviews

Here are 5 of the top companies that can help you gather online reviews for your business:

1. Shopper Approved

Shopper Approved is great for merchant, product and local reviews

Shopper Approved is undoubtedly one of the most prominent customer review platforms available for your business. What sets Shopper Approved apart is its ability to showcase your reviews across all the key sites that matter when it comes to reaching potential customers. These sites include:

  • Google
  • Yahoo
  • Bing
  • Citysearch
  • YouTube
  • Twitter
  • Facebook

The Right Kind of Reviews

The key to online reviews is ensuring they are the right kind to give your business the boost you’re looking for. Shopper Approved provides a variety of tools to help you collect local reviews, merchant reviews, product reviews, and even video testimonials.

Star Ratings

One of the standout features of Shopper Approved is its ability to help you earn star ratings on major search engines, including Google Shopping, Google Ads, and organic Google results. These star rating extensions increase your business’s visibility online and can boost your AdWords CTR by up to 17%.

The Shopper Approved Offer

The Shopper Approved Discount

2. Yelp

Every business needs to get listed on Yelp

Yelp is another essential review site where every business should establish a presence to thrive in today’s competitive environment. As one of the largest platforms for online reviews, Yelp allows you to claim your business page for free. After creating a business account, you can:

  • Update your business information
  • Respond to customer reviews
  • Track your business analytics
  • Upload photos
  • Create Yelp Deals
  • Set up check-in offers
  • Manage your account from your phone

Yelp has accumulated millions of reviews from customers worldwide and attracts around 142 million users per month, making it a powerful tool for enhancing your business’s visibility and building trust.

3. Google Reviews

If you’re using Google Ads or Google Shopping, Google offers a great platform for collecting store and product reviews for your business. The reviews left by your customers on the platform are displayed across various Google products, including Google+, Google Maps, and Google Search.

Sign up for Google Business Profile to benefit from online reviews

To start capitalizing on Google’s massive potential, the first step is to claim your business on Google Business Profile. This process is straightforward. Once you’ve claimed and verified your business, encourage your customers to leave reviews on the platform. The benefits are immense:

  • Your business appears on Google Maps.
  • You get star rating extensions in Google Ads, Google Shopping, and Google organic traffic.
  • SEO benefits for local search results. Your business will appear when people make local queries, driving more business your way if you operate locally.

4. TripAdvisor

TripAdvisor is a highly popular online review platform for those in the travel industry. Like many review platforms, TripAdvisor allows you to claim your business listing for free. This gives you access to a variety of useful tools, including the ability to manage your reviews.

Those in the travel industry need to sign up with TripAdvisor

Review Express

TripAdvisor’s Review Express lets you engage with your customers and generate more feedback from those you’ve done business with. TripAdvisor is exceptional for travel bookings and reviews, offering impressive reach with:

  • 600 million reviews
  • 96 million members
  • 455 million visitors per month
  • 49 sites in 28 languages

5. Facebook

No list of essential online review platforms would be complete without mentioning Facebook, the social media giant. Facebook is likely the largest online review platform in the world, which isn’t surprising given its 2.3 billion monthly active users.

Facebook allows you to create a Page for your business at no cost. On this platform, your customers can engage with you, including leaving reviews of your business.

Turn on Facebook Reviews

In order to turn on reviews, or recommendations, as Facebook likes to call them, on your business Page, all that you need to do is follow the steps that are given in the provided link.

Once enabled, people can publish recommendations on your page and view your page’s ratings. The benefit of recommendations is that they help make your business more visible in Facebook search.

Get Listed on as Many Free Platforms as Possible!

Since most online review platforms allow businesses to list for free, it’s crucial for every business to sign up and start benefiting from customer feedback.

Disclaimer: The companies mentioned in this article have been used by us, so don’t hesitate to sign up! We are also affiliates of some of these companies and may earn a commission if you sign up using our links.