Facebook Ads for Real Estate Brokers

Editor’s Note:

  • Are you a Real Estate Broker and want to set up your Facebook Ads Account to get high quality leads? Check out our Facebook Ads Setup Plans.
  • Want to learn how to do Facebook Marketing yourself to sell or rent more properties? Enroll in our Facebook Ads Marketing Course!
  • You can also give us a call at 1-619-642-2500 to start creating a digital strategy for your Real Estate Services.

Wondering whether or not advertising on Facebook is for real estate businesses? If the answer is yes, then you have come to the right place! My name is Francisco, and I am the owner of Planet Marketing. I have, over the years, helped launch professional Facebook Ad campaigns for hundreds of real estate businesses! You too can benefit by signing up for my Facebook Ads Setup Plan using the above link! In this article, I am going to;

  1. Show you why Facebook advertising is for real estate companies.
  2. Give you a step by step tutorial on how to create your own Facebook Ads.
  3. Talk a bit more about the Facebook Ads Setup Plan (includes 2 live ads!)

Is Facebook Advertising for Real Estate Businesses?

Creating Facebook Ads in Ads Manager

The real estate sector is in a state of flux at the moment, which can make things rather tricky, particularly for small businesses. One of the questions that I am constantly being asked is; “can I use Facebook ads to help my real estate business achieve growth?”

The answer to this question is; “of course!” Facebook advertising is VERY MUCH for real estate brokers! In fact, many real estate companies are active on Facebook, which can make for a rather swamped field!

Advertising on Facebook is way cheaper!

Advertising on Facebook is cheaper than on Google Ads

One of the major reasons why Facebook advertising is for real estate brokers, particularly small players, is the fact that it is way cheaper than most of the other digital marketing platforms that are out there.

Google ads, as an example, will cost you $10 to $15 a click, whereas Facebook advertising will cost you nowhere near that. Considering that it has a greater reach, Facebook advertising is clearly the best option for real estate companies!

Getting it right!

Here is the thing though, not only do real estate businesses need to advertise on Facebook, but they also need to get things right! This is where I come into the picture.

If you are looking to create killer Facebook Ads that are guaranteed to put your real estate brokerage firm on the map, then you have definitely come to the right place! My company, Planet Marketing, specializes in the creation of cutting edge Facebook ads for real estate brokers, and we stand ready to help you!

Get top notch Facebook Ads for your business!

If you think I am trying to sell you on my Facebook Ads setup plan, then you are right! The plan is for those that would rather have professionals handle the creation of Facebook ads for their real estate companies. Once you have signed up, we will do the following for you;

  • Help you define your target audiences.
  • Choose the best Facebook Ad Objectives for your real estate brokerage firm.
  • Create an Ad Set in which we narrow down on your target audience as much as is possible.
  • Create two ads for your business.
  • Create a landing page that is geared towards turning your leads into conversions!
Use Facebook Ads to sell more properties

How to create your own Facebook ads!

If you are looking to create Facebook Ads for your real estate firm on your own, then we are not going to hold it against you. In fact, we have created a comprehensive course at the Planet Marketing University that contains video tutorials in which we take you every step of the way as you set out to create Facebook Ads for your Business. Here, in any case, is how to create Facebook ads on your own;

  1. Choose a Campaign Objective

Facebook ads are created through Ads Manager. Here, the first thing that you will notice is that you have 13 Campaign Objectives from which to choose when creating a Facebook ad for your business. The only setback is that you can only have one Campaign Objective for each Facebook ad that you create. Available Ad Objectives are;

  • Catalog sales
  • Reach
  • Conversions
  • Store visits
  • Lead generation
  • Brand awareness
  • Traffic
  • Engagement
  • App installs
  • Video view
  • Messages

Best Campaign Objective for Real Estate Brokers

Guess, what, a number of the campaign objectives that are listed above will work for real estate companies. It’s all going to depend on your overall objectives, of course!

Directing traffic to a landing page with your listings

For real estate companies, it is probably best to have people directed to a landing page on which your properties are listed. In that case, you may want to go with “Traffic,” as your Facebook ad campaign objective.

Most real estate brokers have listings on Zillow, Trulia or Redfin. The Traffic campaign objective allows you get people who click on your Facebook ads taken to your listings page on any of these platforms.

People can then check out your properties. If they are interested, they can leave their names, phone numbers and email adresses. You can then get in touch with them to turn this interest into a conversion.

  1. Create your target audience
The Ad Set is where you create your target audience

Once you have your campaign objective defined, the next thing that you need to do is create an Ad Set. It’s here that you begin the process of defining your target audience. This is absolutely important, because Facebook is vast. You absolutely do not want to have your ads lost in this vastness.

Defining the target audience for your Facebook Ads

The thing to remember is that you don’t want to simply advertise to everybody on Facebook. What you need to do is reach out to people who are going to be interested in what you have on offer. So, how do you define these people? And who are the people that you, as a real estate broker, should be targeting?

Possible target audiences for real estate brokers

In reality, you can create a wide range of audiences for your real estate firm;

  • Perhaps you wish to target empty nesters who are looking to downsize and who wish to have their properties listed. If that is the case, you will want to have the age limit for your ads set at over 55.
  • Or maybe, you would like, for a particular ad, to target newly weds or newly engaged couples.

Facebook Audience Targeting Tools

Facebook gives you the following targeting parameters for use when defining your target audience;


Our ads will be delivered only to people who live in Chula Vista

When creating Facebook Ads, the location setting is where you begin the process of zooming in on your target audience. Real Estate Brokers have a wider reach when compared to other businesses, such as restaurants and cafes.

For this example, we are going to assume that our Real Estate brokerage is located in Chula Vista, California and this is the area to which we are going to have the ads that we are creating for Facebook delivered. Note that we have chosen to have our ads deliver only to people who live in the target location. This way, our ads wont be shown to people who are just passing through.


Which age groups do you normally target with your marketing materials? Obviously, 18 years olds are not going to be able to afford to buy a house.

The age setting allows you to have your ads delivered to people who fall within a particular age range.

For this example, we are going to set the age range for the delivery of our Facebook ads at between 65 and 65+.


Let’s assume that your company manufactures gender specific products. This would be the setting that you use to limit delivery of your ads to either men or women. For our example, however, we are going to have our ads delivered to both men and women.


This is another useful targeting parameter, and would come into play if you wish to have your ads delivered only to people who speak a particular language.

  1. Detailed Targeting

In your Ad Set, the detailed targeting section is really where you zero in on the people to whom you wish to have the Facebook ads that you are creating delivered. This section uses the following targeting parameters

  • demographics
  • interests
  • behaviors

This information is collected by Facebook from its users on a daily basis, allowing businesses to create ads whose targeting is highly accurate.

An audience targeting newlyweds with children below the age of 2

As you can see in the above, Facebook allows you to really zoom in on your target audience. In the above audience, we have chosen to have our ads delivered to newlyweds who have children who are below the ages of 8.

These are people who are likely to be looking for a home for their children and they may be interested in what you have on offer.

Our Affordable Facebook Ads Setup Plan

If you are like most people, then you probably do not have the time to spend trying to create your own Facebook Ads for your real estate company. That is why we have come up a Facebook Ads Setup plan.

Sign up at an affordable rate and you can sit back and relax while we do all the hard work on your behalf!

Our plan has everything that you need to launch your Facebook Ads Marketing journey. So, what are you waiting for? Get the DIY Facebook

Have you ever done any Facebook Advertising? If yes, what was your experience? Feel free to leave a comment in the section below or get in touch with Planet Marketing today to begin reaping the rewards of advertising on Facebook!

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