Facebook Ads for Cafes and Coffee Shops

Struggling to get customers for your cafe or coffee shop? Have you been wondering whether or not Facebook Ads can give you the stimulus that you are looking for? My name is Francisco and I have, over the years, helped countless businesses such as yours. Most prefer that I handle Facebook Advertising on their behalf. You can benefit from my vast experience by signing up for my Facebook Ads Setup Plan! In this article, I am going to;

  1. Show you why Facebook ads are for Cafes and Coffee Shops.
  2. Show you how to start creating your very own Facebook ads.
  3. Introduce you to the DIY Facebook Ads marketing course.

Are Facebook Ads for Coffee Shops and Cafes?

Is Facebook Advertising for Coffee Shops and Cafes? Facebook advertising is all the rage at the moment, but should coffee shops and cafes join the bandwagon? That is a question that I get A LOT from my clients. And my answer? Facebook Advertising is for almost every business. Indeed, coffee shops and cafes stand to benefit the most from advertising on Facebook for the following reasons;

  • As of the 1st quarter of the year 2019, the world’s largest social media platform had over 2.19 billion monthly active users. Coffee shops and cafes are, in this regard, particularly poised to benefit from the platform’s growth.
  • Creating ads on Facebook can be done by almost anyone. You just need to be a little patient. This article gives you the basics of creating your own Facebook ads. If you want to go into detail, we encourage you to check out our DIY Facebook ads marketing course.
  • Facebook gives you all the tools that you need to create highly relevant ads. What this means at the end of the day is that, should you do things right, your ads will have a great deal of success.
  • Advertising on Facebook is actually cheaper than on other platforms. Indeed, you can get going advertising on Facebook for as little as $10. The same cannot be said for Google Ads, as an example.

How to create your own Facebook Ads

We encourage you to get in touch with us if you are looking for professional Facebook Ads for your Cafe or Coffee Shop. However, if you would rather do the job yourself, we wont hold it against you! In facet, we created the tutorial below to get you going creating your own Facebook ads!

Coffee shops are highly localized

The first thing that you need to understand is that Coffee Shops and Cafes are, by their very nature, localized. What this means, in practical terms, is that your business is only ever going to attract customers from a certain distance around its physical location. Though it’s certainly possible if you are really good, not many people are going to drive across town to visit a coffee shop or Café.

Choosing an objective for your campaign

Available Facebook Ads Campaign Objectives

Facebook Ads are created through Ads Manager. But why is it important to understand the nature of your business? Well, the nature of your business helps determine the campaign objective that you choose at the end of the day. Facebook gives you the following campaign objectives, from which you can only choose one for a particular campaign;

  • Traffic
  • Brand awareness
  • Reach
  • Engagement
  • App installs
  • Messages
  • Video Views
  • Conversions
  • Catalog Sales
  • Store Visits

Best Facebook Ad Objectives for Cafes and Coffee Shops

When it comes to Cafés and Coffee Shops, the main objectives for any ad campaign are likely to be getting Store Visits and building Brand awareness. What you want to do is tell the people that matter the most, those who live close to your business, that your Coffee shop is worth visiting.

Possible campaign objectives for Cafes and Coffee shops

The Ad Set: Defining your target audience

Once you have chosen the Objective for your campaign, the next thing that you need to do is have clarity on who your target audience is. I am always telling people that the Ad Set is the most important section when creating Facebook Ads. It’s where you define your target audience, and you need to do it right if you are to get the desired results.

Many businesses make the mistake, when advertising on Facebook, of not having a clearly defined audience. This tends to be a waste of money, since your ads are going to be delivered to people who really do not have an interest in anything that you have to offer. The good thing is that Facebook Ads Manager provides you with a number of settings that make it possible for you to really zero in on your prospects;


The location setting is your first port of call as far as defining your target audience is concerned. Where do you wish to have your Facebook Ads delivered? Is it only in your neighborhood or countrywide? Remember what we have already said about Coffee shops and Cafes being localized? Unless they are part of a chain, they are going to have to limit delivery of their ads to their neighborhoods.

Location settings for our Coffee Shop

Remember what we said about Cafés and Coffee Shops being highly localized? What this means is that you are only going to need to have your ad delivered so many miles around its physical location.

Let’s say your Café is located on Van Buren Boulevard, Riverside, California. The kind of people that you wish to reach with your ads should be located about 3 miles around your Café, as you can see in the above screenshot.

Age, Gender and Language

This is another setting that you can use to further define your target audience. You can, as an example, choose to have your Facebook ads delivered only to men who are over 18.

Which age groups do you wish to target?

As you can see in the above screenshot, we are limiting the delivery of our ads to people between 18 and 50. We have also chosen to have our ad delivered to both genders. Choose the settings that best work for you!

Narrowing down on your target audience: Detailed Targeting

Targeting options for our red week promo

This section helps you really narrow down on your target audience as part of the process of creating Facebook Ads for your Café or Coffee Shop. For our example, we are going to assume that we will be running a “Red week” promo that will see couples getting a 20% discount in our Café. As such, we are going to restrict deliver of our ad to the following people in the following demographics and interests;

  • Engaged
  • In a relationship
  • Newlywed

Have a clearly laid out conversion funnel

The last thing that we need to note is that before you launch your Facebook ads, you should have a clearly laid out conversion strategy. The question that you need to ask yourself in this regard is “how am I going to get people from Facebook into the physical location of my business.” There is definitely no end to the kind of strategies that you can use in this regard.

You can, as an example, have people who click on your ads go to a landing page on your website, where they can get more information about your business. Better still, you can have offer a discount to people who sign up to receive specials from your restaurant. You could even have a coupon that people can use to get a discount when they walk into your store.

The DIY Facebook Ads Marketing Course

Most people, as we have already noted, prefer that we handle their Facebook Ads on their behalf. Creating Facebook ads can be rather involved and we have only just scratched the surface in this article.

To learn more, don’t hesitate to check out our DIY Facebook Ads marketing course. The course contains a lot of videos that you can use to learn more about creating your on Facebook ads.

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