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8 Reasons why online reviews are important for businesses
Online reviews are important because they have become a reference point for buyers across the globe and because so many people trust them when making purchasing decisions. Here are 8 reasons why online reviews are important;
1. 90% of people first check out online reviews before making a purchase
90% of people first check out what their peers are saying about a business before making the decision to further the interaction. Reviews are, therefore, a major driver of the commerce that takes place across the globe on a daily basis.
2. 88% of people trust online reviews
A Study that was carried out by BrightLocal in 2014 found that up to 88% of the respondents trust online reviews as much as they do personal recommendations.
The fact that people are willing to trust perfect strangers is a truly amazing piece of data and should be motivation enough for every business to make sure that they get positive online reviews.
3. Online reviews lead to increased sales
Online reviews are clearly an important way through which you can increase sales for your business. This applies whether or not the business operates globally or is local in nature. In fact, up to 31% of people are likely to spend more on a business that has positive reviews.
We have previously written an article in which we explain what Star Ratings are and why they are important for businesses. Needless to say here that Star Ratings come in the form of Seller and Product Ratings.
They are used by Search Engine to give a quick and accurate visualization, using a five star system, of the experiences that people have had with a particular product or service. Star Ratings are based on the reviews that are collected from a wide range of sources and are syndicated into Google Product Listing Ads and in Google Shopping by approved companies, such as Shopper Approved.
Google states that having seller ratings increases the Click Through Rate (CTR) by up to 17% for participating business. This represents a great boost for your business and goes a long way in increasing your company’s bottom-line. It is clear, therefore, that online reviews are of great importance, inasmuch as they lead to a marked increase in sales for participating brands.
4. 72% of people will only interact with brands that have positive reviews
This is what makes it important for you to make sure that the reviews that you get are positive. Negative reviews tend to put people off so much that they usually put off the decision to do business with you.
Having said that, negative reviews can also be turned into a positive. You can, as an example, reach out to the concerned customer and try and resolve the issue to their satisfaction. Should you do this, it becomes much more likely that they will come back and leave a positive review.
5. Online reviews give you a clearer picture of what your customers expect from you
Another of the many reasons why online reviews are important for your business is that they give you a clearer understanding of what you customers expect from you. Most businesses, it has to be said, tend to get detached from their clientele as they grow. This can have a devastating impact on the relationship that exists between a brand and its customers.
It is important for all businesses to not only get online reviews, but also to make sure that they take the time to read the feedback. Reviews are a good way through which you can steer your business towards the ultimate goal of meeting your clients’ needs.
6. For the customer: Online are an easy way of getting the best deals
The Customer is often neglected when people talk about the importance of online reviews. However, customers stand to benefit the most by getting feedback from their peers who have already used a particular product or service.
A person who is looking to buy a blender from Amazon, as an example, has access to information from people across the globe who have already purchased and used the brand in which they are interested.
Again, the issue comes back to the business; in order to maintain positive reviews that drive sale, a business needs to make sure that its products and services are beyond reproach.
7. Online reviews help boost your SEO
Having positive reviews is also another way through which you can improve you website’s Search Engine visibility. The more that people talk about your brand online, the greater its visibility to Search Engines, such as Google, Yahoo and Bing.
Although Google denies this, some of SEO experts claim that reviews represent around 9.8% of all the ranking factors that can be found out there. What this means is that businesses should be seized with the process of generating positive reviews as a way of boosting their Search Engine Visibility.
8. Reviews create brand loyalty
Another reason why reviews are important is the fact that they help boost customer loyalty towards a brand. A person who takes the time to leave a positive review on Yelp about a particular brand on product is likely to come back for more business should the need arise.