Before comparing the services that are offered by Shopper Approved, Trust Pilot, and Reseller Ratings, its important for us to first note that online reviews have two categories: 1. Merchant (Seller) reviews and 2. Product reviews. Google uses these reviews differently in diverse locations. Google displays merchant reviews in Google AdWords as well as Google Shopping. Product reviews are primarily displayed in Google Shopping for product-specific searches.
Third Party Review Syndication Sites
So, how do you get star reviews in your AdWords ads and in your Google Shopping listings? This is something that we have previously talked about in one of our articles. Needless to say here that only a Google approved third party review company can syndicate 5-star reviews and ratings to those locations.
What this means is that for displaying stars in your Google AdWords and Google Shopping (also Yahoo! Ad and Bing networks) paid campaigns, you need to hire the services of a Microsoft or Google approved third party review site such as Shopper Approved or Reseller Ratings or Trust Pilot. These are the top 3 third party review companies that matter today.
Today, third party reviews have become an important part of every business’ online presence. These reviews drive sales because consumers largely rely on their peers when making purchasing decisions. Of course, there’s the question of authenticity and verification of these reviews. We all know there are countless fake or malicious reviews around. There’s an entire industry creating them.
But how do online shoppers on your website know which reviews to trust? This question is vital. And the solution lies in using a top review provider that is being used by your competitors or other e-commerce websites. Online shoppers are familiar with the top third-party review enterprises and their style of presentation. Since these reviews are verified, they create more confidence in shoppers.
Shopper Approved, is, without doubt, one of the best online review companies that you will be able to find out there. The company is based in Utah and is well known for its transparency. Their service starts at $99 per month. Their pricing is on a sliding scale. Visit their website by clicking on the banner to the right and call Leslie if you have any questions.
Another great thing about Shopper Approved is the fact that the company offers a free trial. If you aren’t absolutely sure whether a third party review system is right for your business, you can try their 30-day free trial (60-day free trial if you click on Planet Marketing’s Shopper Approved link) and test the waters. Later, you can opt for any plan that suits your business.
DISCLAIMER: At Planet Marketing, we refer many businesses to Shopper Approved. They are our business partner. We recommend you give Shopper Approved a shot. Instead of the regular 30-day free trial, you are entitled to a 60-day FREE trial if you use Planet Marketing’s link.
Shopper Approved has increased their prices. The lowest pricing starts at $99/month.
BUT you can get a bargain pricing of $79/month at Planet Marketing for Shopper Approved. Click here:
Take advantage of this big price difference today.
Save about $20 per month (about $240/year).
Trustpilot’s pricing fluctuates rather wildly. For instance, if you contact them, they may offer you their “Lite” plan at $299 per month. Negotiate with Trustpilot so you can get a further price reduction. They have a tendency to hide behind the “Contact to get a quote” clause. You wouldn’t want to work with a company that’s not transparent right from the beginning. If you’re looking for the FREE version, use our exclusive TrustPilot partner link.
TrustPilot’s key selling point is their vast “community” where any individual can leave a review.
Here are Trustpilot’s current plans are:
FREE, but cannot use on your business website. Unlimited reviews. People must validate their reviews via Facebook or email. 100 email invitations. Click here for the Free TrustPilot Account.
Lite approximately $3,588/yr (with one year contract)
Pro approximately $6,588/yr (with one year contract)
Enterprise approximately $20K+/yr
ResellerRatings isn’t transparent. The company doesn’t disclose its merchant pricing structure. ResellerRatings denies that it charges merchants based on their turnover and size.
However, many merchants contend that the company has a penchant for demanding exponential increases from time to time.
There have been allegations that ResellerRatings retains a business’s 2- and 1-star reviews and ratings but removes its 3-, 4- and 5-star reviews and ratings if the business chooses to halt subscription to its services.
Merchants consider these tactics amount to blackmail because they know that their ratings will be affected adversely whenever they stop paying the amount ResellerRatings demands.
Google and Bing, names associated with authority, quality, and authenticity, trust ResellerRatings’ reviews and ratings in a number of ways. Google displays the company’s reviews and ratings within sponsored AdWords advertisements and throughout Google Shopping.
ResellerRatings.com, a top merchant review platform, lists over 68,000 merchant brands and generates consumer reviews that adhere to the highest standards of ethics and quality. ResellerRatings is the reviews platform chosen by over 1,800 retail brands to generate as well as leverage reviews.
The company’s reach establishes customer trust in key syndication channels such as Bing Shopping, Google Shopping, Google.com SEO, Facebook, AdWords, Microsoft adCenter, and within your own business website.
Trustpilot is essentially a third party Customer Review platform. This enterprise is different from other review websites because it is an open platform customer facing website. Anyone can visit Trustpilot.com and leave reviews. They can also view other reviews instead of just requesting a quote. Trustpilot permits you ownership of all your business’s reviews. Your reviews remain on the Internet even if you decide to unsubscribe from Trustpilot’s service.
Range of Analytics: Trustpilot enables you to evaluate the success of your third party review engagement efforts using a range of analytics. These analytics ensure you get the maximum revenue for your investment in Trustpilot. You can use the collected data to enhance your review request CTR for even greater success.
Social Sharing: Trustpilot empowers your customers to share their recommendations and reviews to their contacts as well as networks. Also, Trustpilot’s native integration tools enable you to automatically share content on your business’s Twitter and Facebook pages. The enterprise takes its slogan “Sharing is Caring” seriously. In this spirit, Trustpilot encourages visitors to tell their friends about the companies they can trust.
Shopper Approved is perfectly optimized for search engine as well as social media use. The main reason for your company’s third party reviews is for online shoppers to find them easily. Shopper Approved does precisely that. This enterprise’s great tools get your company’s reviews to the right places so that they’re seen by online shoppers all over the web.
You can set up personalized questionnaires for your buyers to fill out. You can find out about their satisfaction with price, their chances of recommending your products to others, and anything else about their overall experience with your company. All this information helps you spot your strengths and weaknesses and take remedial measures. The information is helpful to your potential future customers as well. Working toward positive reviews is beneficial to your business because online shoppers consider positive reviews as a favorable indicator of trust.
Most review systems necessitate you to set up complex databases or confusing coding. With Shopper Approved, these issues are nonexistent. You merely add the code to the right web page and Shopper Approved will begin collecting ratings and reviews for you. Different widgets enable you to display the reviews on your website as you please. The ease of use allows you to make the reviews easy to find for your business’s potential customers.
Reviews have increased value and credibility when vetted and backed by a reliable third party than if the same reviews are gathered and posted on a business enterprise’s website. Third party reviews sites also permit the merchants to download the reviews for their internal use. Since Shopper Approved charges a lot less compared to its competitors, it’s possible its competitors are leaving bad reviews about it deliberately. With the rising importance of web-based impartial reviews in the business universe, your business only stands to gain by adding reviews to your business website. Shopper Approved presents you a great monthly billing option that you can cancel anytime. Try it out!
Please log in again. The login page will open in a new window. After logging in you can close it and return to this page.