A Review of Moz Pro’s Rank Tracking Tool
If you are looking for a solid Rank Tracking tool, you will discover that there are countless companies out there, all of which claim to be the best. That, in itself, is hardly surprising, considering the battle that exists between web pages for the chance to appear on the first page of Search Results. Search Engines are the vehicles that drive traffic across the Internet and any page that wishes to be noticed has to be well placed to go along for the ride. What does this mean for webmasters around the world?
There is fierce competition for first page Search Engine Rankings
The main thing that drives the fierce competition that exists for a better placing on the prime real estate that is the first page of any search results is, perhaps, human nature and the nature of the technology-driven times in which we live. Studies have indicated that a staggering 91% of all people do not bother going beyond the first page of search results! What this means is that you actually have to be well placed for your focus keywords if you are to have any chance of making it within this cutthroat arena.
Proper Keyword Research
Keyword Research forms one of the backbones of any Search Engine Optimization strategy. People who are looking for the products or services that you provide type certain keywords into search engines. Based on this knowledge, you can actually exploit these keywords to leverage your ranking by using them in your content. Other SEO strategies include link building, meta tags, content and social media integration.
Rank Tracking Tools
Having done all that you possibly can to increase your Search Engine Visibility, the next logical step that you need to take involves the monitoring and management of your target keywords. This is where Keyword Tracking companies, such as Moz Pro Rank Tracker, come into play.
The company provides you with the powerful tools that you need to keep track of your keywords and pages, by analyzing your standing on Search Engine Result Pages (SERPs).
Keyword Rank Tracking
Moz Pro’s rank tracking tool enables you to get all the data that you need to make the informed decisions that are essential for your SEO strategies. Like most of its competitors’, the Keyword Rank Tracking tool save you from having to manually check your standings on Search Engines. This would, clearly, be a cumbersome process, considering the number of Search Engines that are out there.
Getting access to historical data is crucial to your Search Engine Optimization strategies. While it is important to see how your web pages are currently ranked, of equal importance is the ability to detect, analyze and explain all the historical movements in your standing.
- The Moz Pro Rank Tracker provides this ability, by giving you an overview into the movements of your rank on various search engines.
- This allows you to determine which, among the numerous SEO strategies that you have been testing out, has been the most effective.
- A feature that is unique to Moz is that it comes with a built-in Campaign Rankings Tracker that you can use to check out how your position has, over time, changed for such Search Engines as Google, Yahoo! and Bing.
Local and Global Rank Checking
Another crucial element that any good Rank Tracking tool should have is the ability to check both local and global standings. Moz Pro Rank Tracker does not disappoint in this regard. It comes with the ability to check how well your keywords are performing on Search Engines in more than 200 countries. Planet Marketing has carried out extensive reviews of other Keyword Tracking tools, and the only one that matches this is Pro Rank Tracker.
- With Moz, you also get the ability to sort your data according to labels, rank, search engines and many more parameters. The ability to keep track of how you are performing for your chosen keywords at a local, national, city and even at the neighborhood level is important. It allows you to refine your keywords and other SEO strategies to account for the local search variations.
- Global Search Engine rankings, on the other hand, are important if your business operates at an international scale, for example. You want to be able to gauge, in this regard, how much your strategies have been paying in terms of improvements in your global standing on various Search Engines.
Track Competitor Rankings
The ability to both identify and keep track of your competitors is another crucial consideration when coming up with a good SEO strategy. You need to ask yourself, in this regard, who your competitors are (the people who have targeted the same keywords), as well as the strategies that they are using to stay ahead. Having identified these factors, you can then do more to make sure that you come up with a winning formula of your own.
Moz performs well in this regard; allowing you to make comparisons between your performance and those of your competitors. The best thing about this is that you can use Moz’s Domain Authority, link metrics, anchor text and title tag tools to gain an insight into your Search Engines rank. You can then carry out further research that improves your standing by making adjustments to your keywords.
Mobile vs. Desktop Rankings
The one thing that most people do not take into account when implementing their SEO strategies is the fact that there is a wide gulf between Search Engine results for Desktops and Mobile devices. This is largely due to the fact that Search Engines now give priority on mobile queries, to websites that are mobile friendly.
Moz Pro Rank Tracker allows you to compare both your mobile and desktop rankings and helps you boost your performance through the identification and fixing of the issues that may be behind such variations.
Why Planet Marketing Recommends Moz
Unlike almost all of the other Keyword Tracking companies that you will find out there, Moz is unique in that it offers a more rounded suite of Search Engine Optimization tools. This compensates for the fact that the Keyword Rank Tracking feature isn’t as robust as one might find with other companies, such as Range Ranger and SE Ranking. However, it is worth noting that the strength of the other tools that Moz offers more than compensates for this shortcoming. So, besides Rank Tracking, which other Search Engine Optimization tools are offered by Moz?
The Keyword Explorer tool allows you to carry out proper keyword research as part of your search engine optimization strategy.
The Keyword Explorer allows you to target long tail keywords, which are much more effective that raw terms and phrases in terms of reaching out to your target audience. The tool also comes with the ability to, with a high level of accuracy, predict the search volumes that a particular keyword will get.
Moz Pro Site Crawl Test
Another great tool from Moz is the Site Crawl Test tool. While a number of Rank Tracking companies have this ability, none manages to match Moz in terms of depth. The Site Crawl Test allows you to carry out a full SEO audit and crawl diagnostic on your website. It identifies the ways through which you can fix discovered issues, thus enabling you to properly optimize your website for search engine visibility.
- The good thing is that you can schedule the tool to carry out its analysis at any time, while producing weekly reports that show broken pages and other issues. The tool has been designed to identify duplicate content and titles, errors in title tags server redirect, blocked pages and many other issues.
Open Site Explorer
Another of Moz’s strong suits is the Open Site Explorer tool. With it, you take care of one of the most important SEO factors, by carrying out research on backlinks, identifying link building opportunities and identifying potentially damaging links. This tool should be indispensable to those who are looking to build a strong Search Engine profile. Search Engines generally assign higher ranks to web pages that have attracted a higher number of high-quality inbound links, and a tool that enables you to effectively carry out link building should be welcome in this regard.
Need to carry out research on the go? Why not try out Moz Bar, another of the company’s great tools? This amazing toolbar has been installed more than 330,000 times and gives you high-quality data even as you view any page. The tool comes with Page Overlay, which gives you access to page elements, markup, link metrics and other indices.
An all-in-one SEO company
It is possible that, if you search long enough, you will find the tools that we have presented above somewhere else. However, the one reason why we, at Planet Marketing, strongly recommend Moz is the fact that it brings together all the tools that are necessary for an effective Search Engine Optimization strategy. As far as Keyword Tracking is concerned, Moz Pro Rank Tracker is acceptable enough. The other tools that the company offers more than compensate for any shortfalls that may be found therein.