Editors Note: We created a DIY Facebook Ads Marketing course here in case you can’t hire our agency. But if you want us to do your Facebook Ads Marketing, call us 1-619-642-2500 or fill out the contact form.
A palpable feeling of excitement has, over the past few years, been spreading within the marketing community as seemingly endless possibilities continue to open up on Facebook. That’s not really surprising, considering that Facebook, the world’s premier social networking company, brings together a staggering 2.1 billion people across the globe. Facebook marketing continues to grow, but is there a place on the platform for vending machine companies? This article answers that question, and provides you a few tips on creating Facebook Ads for Vending Machine Companies.
If you are looking to create Facebook Ads for Vending Machine Companies, the thing that you need to remember is that you first of all need to have clarity on your advertising Objectives. Then, you need to make sure that you have correctly defined your target audience.
Choosing to advertise on Facebook for the simple reason that you have heard that others are present on the platform is not the right kind of approach as far as generating leads for your business is concerned. The first thing that you need to do, before you have even embarked on your journey to create Facebook ads for your business, is have clarity on your Objectives. What is it that you wish to achieve by advertising on the platform, and what is the nature of the ads that you wish to create.
The good thing is that in Ads Manager, Facebook provides you with a number of Objectives that you can use as part of the process of creating Facebook Ads for Vending Machine Companies. The bad news is that you can only choose one of the Objectives, which makes it imperative for you to have clear advertising goals. Available Facebook Ad Objectives are;
So, which of the outlined Ad Objectives would work best when creating Facebook ads for vending machine companies? Remember that you can only choose one from the Objectives that we have outlined above.
The thing to note is that you are really restricted in your choice of audience when it comes to vending machine companies. The nature of your business dictates that you can only do commerce with other business persons; in this case, those who operate outlets where you can place your vending machines.
Despite this, a number of the objectives that are given above could actually work for your business. You could, as an example, be looking to create brand awareness, or to make direct sales, or to generate leads. For this example, we are going to go with “Messages,” as our Objective because we want to get in touch with people who are interested in our products.
In Facebook Ads Manager, once you have defined your Objective, your next step involves defining your target audience. This is an extremely important step on the way to creating Facebook Ads for your vending machine company.
As already noted, the nature of your business limits you when it comes to the people to whom you can make your sales pitch and what you need to do is make sure the ads that you create are delivered only to the relevant people.
Facebook gives you a number of tools that allow you to really focus on the people that you are targeting with your ads.
This is the first setting that allows you to zoom in on the people that you wish to target with your Facebook ads. You should remember, in any case, that businesses are going to be different in the extent of their operations.
Where an online retailer can do business across the globe, a restaurant or bar is only going to be able to do business with people that live near where it is physically located.
For vending machine companies, the reach can actually be countrywide, which is a major advantage, in terms of having many more customers. For this example, however, we are going to limit the operations of our vending machine company to California.
Should it be required, we could conceivably run Facebook ad campaigns that target each of the other states.
This is another setting that gives you the ability to zoom in on the people that you are targeting. For this example, we are going to set the lower limit for our age at 30. Remember that some states and countries may have limits on the ages to which you can deliver advertising materials for your business.
You can use this setting to limit delivery of your ads to a particular gender. However, that is not really relevant for this example.
Language is another setting that you can use to further zoom in on your target audience. It comes into play if you wish to have the products that you are selling delivered only to people that speak a particular language.
The detailed targeting section is really where you define the people that you wish to target with the Facebook ads that you are creating for your business. The great thing is that you can use the wealth of information that Facebook collects on its users to have your delivered only to those people that are likely to be interested in what you have to offer. For the Facebook ads that we are creating for our vending machine company, we are going to limit delivery of our ads to the following;
Get in Touch
Should you need help creating Facebook ads for your business, don’t hesitate to get in touch with us today. At Planet Marketing, we have assembled a team that has an in-depth understanding of what it takes to create Facebook Ads that being results. Call us today for help with Facebook ads for your business.
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