Facebook has, over the past few years, revolutionized the way in which marketing for restaurants takes place. Just think about it; people used to largely depend on print media, radio and television and on word of mouth to get the word across about their establishments. Today, they meet online, share “likes,” and exchange other information about the restaurants that our out there. That is why it has become so important for restaurant owners to explore the vast opportunities that exists in Facebook Marketing. This article looks at how to create Facebook Ads for Restaurants.
Of all the social media platforms that are out there, the best is, perhaps, Facebook. The company boasts of an astounding customer base of more than 2.1 billion at the latest count. These people come from a wide range of geographic, demographic and interest groups. The challenge for you as a business is to ensure that you have tapped into this huge growth potential for the benefit of your company.
There are, however, a number of things that you need to know with regard to Facebook Advertising for restaurants;
Mobile devices have been behind the increased connectivity that the world has seen over the past decade or so. Smartphones and tablet computing devices in particular, are the major drivers behind the growth of social media networks, including Facebook.
This is one of the things that you need to keep in mind when advertising on Facebook and on Instagram. Facebook Ads for restaurants should largely be geared towards an audience that connects using mobile devices because, you know what, these people now constitute your biggest audience.
Most people, when advertising on Facebook, make the mistake of forgetting about their loyal, existing clientele. These are, in any case, the people to whom you should make your pitch about new menu items and other offers.
They have already been to your restaurant and they have already probably shared information about your establishment with their social media connections, which makes them a valuable commodity when it comes to growing your business.
Facebook allows you to upload your current email, marketing and online ordering lists, which will then be used as targeting parameters for your ads.
Facebook advertising for your restaurant requires that you come up with clear objectives before you even embark on your campaign. What is it that you wish to achieve and how are you going to reach your goals using Facebook Ads? It’s not surprising that choosing an Objective is actually the first step on the path to creating Facebook ads for your restaurant. Once you have logged into Ads Manager, you are presented with a number of predefined Objectives, from which you can only choose one for the ad campaign that you are running;
You will notice that, depending on what you wish to achieve, a number of the Objectives that are given above would be appropriate when creating Facebook ads for your restaurant. You can, as an example, target a specific audience near the physical location of your business with the aim of creating brand awareness.
You can also have people who click on your ads redirected to your website or to a landing page using the “Traffic,” Objective. Maybe you have an application for your restaurant that people can use to quickly place their orders. If that’s the case, then App installs would be the best objective.
In most instances, however, you simply wish to have people pay a visit to the physical location of your restaurant, in which case “Store visits,” would be the most appropriate objective. If you would like help choosing Objectives for your Facebook campaign, talk to us at Planet Marketing and we will help you along the way.
Set up your business locations
For this example, we are going to go with “Store visits” as our objective. If your business has multiple locations, you can have your ads targeted for delivery to people who live near these locations. You do, however, need to note that you first need to set up your business locations in Business Manager before making use of this Facebook Objective. We are not going to walk you through the process of add locations for your business here. Simply click on the provided link to get going.
This is one of the most important steps as far as creating Facebook Ads for your restaurant is concerned. The Ad Set section is really where you define how you wish your ad to be delivered to the people that you are targeting on Facebook. But, how do you go about narrowing down on your target audience with your Facebook Ads?
When you choose Store Visits as your ad objective, you will already have, as we noted above, specified the locations of your business in Business Manager. These are the locations to which your will now have your ads delivered.
Note that the issue of location is of extreme important, particularly for restaurants. Although many of the businesses that are out there now have the luxury of having wide reaches, restaurants are usually restricted to the areas in which they are physically located.
What we mean by that is that a restaurant is only ever going to attract people from so many miles around it. Nobody is going to drive across the country to visit a restaurant, even a good one. The good thing is that Facebook allows you to be especially specific about the locations to which you wish to have your ads delivered.
These are the other targeting metrics that are available when creating Facebook Ads for your restaurant. You can choose to have your ads delivered only to people of a particular age, gender or language, depending, of course, on the nature of your business.
This section is where you really zoom in on the people to whom you wish to have the ads that you are creating for your restaurant delivered. For restaurants, you can choose the following options;
Note that the way that you add your targeting details in this section will determine whether or not your ads will be delivered based on the existence of one or all of the chosen parameters. You can, as an example, choose to have your ad delivered ether to people who are in a relationship and are engaged or to those who are in a relationship or are engaged.
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