Bing Ads for Service-Based Businesses
Your Competitors Aren’t on Bing. That’s Exactly Why You Should Be.
Bing Ads deliver the same high-intent customers as Google — at 20–30% lower cost per click. Most businesses ignore it. That’s your opportunity.
20-30%
Lower cost per click than Google on average
$120→$35
Cost per lead reduced
for a real client
168M
Unique desktop searchers on Microsoft’s network monthly
Why Campaigns Fail
The Platform Your Competitors Are Ignoring
Everyone talks about Google Ads. Almost nobody talks about Bing — and that’s a problem for your competitors and an opportunity for you.
Here’s what most business owners don’t know about Microsoft Advertising:
People searching “emergency plumber near me” on Bing are just as ready to call as people searching on Google. You’re just paying less to reach them
Fewer advertisers bidding on your keywords means cheaper clicks and easier top placement
Bing users skew older (35–54), higher income, and are more likely to be homeowners and decision makers — exactly who you want calling
Bing powers search on all Windows devices, Microsoft Edge, Cortana, and even powers results on Yahoo. That’s not a small audience
Microsoft’s Copilot now surfaces local business ads directly in AI search results — a placement most businesses aren’t even aware of yet
Microsoft Advertising lets you layer LinkedIn data — job title, industry, and company size — directly onto your Bing campaigns. Target decision makers by profession. No other search platform offers this.
This is where search is heading. Microsoft has integrated paid placements directly into Copilot — their AI search assistant built into every Windows device. Most businesses aren’t advertising here yet.
Getting your business in front of Copilot users now, before your competitors figure it out, is the same opportunity early Google Ads adopters had in 2005.
Who You’re Working With
You Work Directly With Me — Not an Account Manager
Francisco Meza
Founder, Planet Marketing — San Diego, CA
I’ve been managing paid search campaigns for service-based businesses for over 20 years — on both Google and Microsoft’s platforms. Most agencies focus exclusively on Google and treat Bing as an afterthought. I don’t.
When you’re already running Google Ads with me, adding Bing takes less than a day. I import your existing campaigns directly into Microsoft Advertising, adjust the bids for Bing’s auction dynamics, and you’re showing up on a second major search platform — usually within 48 hours.
If you’re starting fresh with no Google Ads history, I build your Bing campaigns from the ground up using the same proven structure that generated a 23.89% conversion rate for one of my Google Ads clients.
👉 Sometimes you just need someone you can trust.
🇲🇽 Se Habla Español
20+ Years Experience
No Contracts
Month-to-Month
ALREADY RUNNING GOOGLE ADS?
One of the most underused features in Microsoft Advertising is the Google Ads import tool. If you’re already running Google Ads — whether with me or on your own — I can:
Import
Import your entire campaign structure into Microsoft Advertising
Adjust Keywords
Adjust keyword bids for Bing’s lower auction prices
Audience Network
Enable Bing’s audience network for additional reach
Microsoft Clarity
Set up Microsoft Clarity for session recording and heatmaps. It’s free
Launch
Launch — usually within 24–48 hours after the import
The result: you’re on two major search platforms, reaching more customers, at a lower blended cost per lead.
Real Results with Bing Ads
What Happens When You Stop Leaving Bing on the Table
These are real results from service business clients:
Cost per lead was $120
⬇
$35
Cost per lead after campaign rebuild
Google + Bing
⬆
1.25x
Supplement your Google leads with Bing Ads
CPC Cost
⬇
20-30%
Reduce cost-per-click by 20-30%, easily.
Increase Leads
⬆
20%
Ads show on Bing + Yahoo
Results vary by industry, market, and budget.
The Process
How It Works
Three Steps to Bing Ads That Actually Deliver
Free Account Review
Submit your info below. I look at your current paid search setup — Google Ads, any existing Bing campaigns, and your market — before we talk. I’ll tell you honestly whether Bing makes sense for your business and budget.
Strategy Call
We get on a call and I walk you through the opportunity specific to your industry and location. You’ll know exactly what to expect — cost per click estimates, lead volume projections, and what the campaign would look like — before spending a dollar.
We Build and Launch
If you’re already on Google Ads, I import and optimize your campaigns for Bing in under 48 hours. If you’re starting fresh, I build from the ground up. Month-to-month, no long-term contracts, cancel anytime.
Industries Served
Bing Ads Work Especially Well for These Industries
Bing’s older, higher-income user base makes it particularly effective for service businesses where the customer is a homeowner or decision maker with purchasing power:
🔧
Home Services
Plumbers · HVAC · Roofers
🦷
Dental
General · Cosmetic · Ortho
⚖️
Law Firms
PI · Family · Criminal
💉
Plastic Surgery
High-ticket · Visual-driven
🏥
Chiropractors
Local · Insurance-based
🎓
Private Schools
Enrollment campaigns
🏠
Real Estate
Agents · Brokerages
❓
Don’t see yours?
Let’s talk anyway
Common Questions
Frequently Asked Questions
Yes — especially if you’re already running Google Ads. Bing reaches a different segment of the same audience at a lower cost per click. For most service businesses spending $500–$5,000/month on Google, adding Bing adds meaningful lead volume at a lower blended cost. I’ll tell you honestly if I don’t think it’s worth it for your specific market.
My management fees are based on your monthly ad spend, same as Google Ads. Most clients run Bing alongside Google as a combined campaign package. Submit the form below and I’ll give you a straightforward quote based on your situation.
Absolutely. Bing can be your only paid search platform, and for some markets and budgets it’s actually the smarter starting point — lower CPCs mean your budget goes further while you build conversion history. That said, most businesses eventually run both.
The core mechanics are similar — keyword targeting, text ads, bidding — but Bing’s auction is less competitive, CPCs are lower, and the audience demographics skew older and higher income. Microsoft Advertising also includes LinkedIn profile targeting, which Google doesn’t offer — useful for B2B service businesses.
Microsoft Copilot is Microsoft’s AI search assistant built into Windows, Edge, and Bing. It’s increasingly how people search on Microsoft devices. Microsoft is integrating paid placements into Copilot results — meaning your ads can appear in AI-generated answers, not just traditional search results. This is an emerging opportunity most businesses aren’t taking advantage of yet.
The Cheapest Clicks in Paid Search Are on Bing. Let’s Get You Some.
If you’re running Google Ads and not running Bing, you’re paying more per lead than you need to. Submit the form below and I’ll show you exactly what the opportunity looks like for your business.