Considering signing up with ResellerRatings? This company has been operating since the early 2000s and currently serves approximately 2,500 clients. In 2010, ResellerRatings became one of the pioneering companies approved by Google to integrate reviews into Google AdWords. Their status as a licensed third-party review aggregator is a key strength.
By the end of this article, you’ll have a clearer understanding of whether ResellerRatings is a suitable choice for you and how it compares to its competitors.
What Does ResellerRatings Do?
ResellerRatings offers a streamlined solution to boost your company’s visibility and sales. By sending your customers an email with a review link, ResellerRatings collects and syndicates their feedback into Google Ads CPC text ads and Google Shopping PLAs. This automated process not only simplifies gathering reviews but can also significantly enhance your sales almost immediately. See the impact of Store Ratings and Product Ratings collected through ResellerRatings in the examples below.
Store Ratings
Store Ratings are specifically designed for use in Google CPC text ads, focusing on the overall performance of your company. These reviews provide insights into your business as a whole, often featuring comments such as “The company offers excellent customer service and speedy shipping.”
Store Ratings are ideal for both service-based companies and e-commerce sites, offering a snapshot of the general customer experience and satisfaction with your business.
Product Ratings
ResellerRatings can help showcase your product ratings on Google Shopping PLAs, providing a significant boost to your visibility and credibility. These reviews are specifically tailored for products, making them a powerful tool to drive sales. Consider the impact of reviews on platforms like Amazon and eBay—would you feel confident purchasing a product without any reviews, or would you hesitate?
Product ratings are crucial for eCommerce websites as they directly influence purchasing decisions. On the other hand, service-based businesses wouldn’t need to get product ratings because they don’t carry products.
How Much It Costs?
Pricing for ResellerRatings can vary significantly, and they don’t provide a clear “Pricing Page” for easy reference. Historically, their pricing has been tied to the amount of traffic a company receives on its site. Several years ago, ResellerRatings faced considerable backlash from customers after implementing price increases without prior notice. From what we can gather, the cost for ResellerRatings typically starts around $199 per month, with standard pricing often reaching $499 per month.
While ResellerRatings offers numerous features, its real strength lies in its relationship with Google, enabling the syndication of Store Ratings and Product Ratings into Google Ads.
Can I Get It Cheaper?
It’s important to understand that Google is the entity responsible for approving companies like ResellerRatings to syndicate reviews into Google Ads.
As mentioned earlier, there are two types of ratings that can be syndicated: Store Ratings and Product Ratings.
ResellerRatings is one of only 29 companies approved by Google to syndicate Store Ratings, and one of just 26 companies approved to syndicate Product Ratings into Google Shopping PLAs. This dual approval underscores the value of ResellerRatings, as it holds a spot on both of Google’s exclusive lists!
Our Conclusion
ResellerRatings appears to have bounced back from the negative reputation it once had. While you can still find negative reviews scattered across the internet, most of these seem to stem from the time when the company was acquired by ForeSee.
Our recommendation is to carefully consider your budget before deciding on a service provider. If you have around $199 per month to spend, we suggest scheduling a demo with ResellerRatings. However, don’t stop there—also explore options with Shopper Approved and Verified Reviews (be sure to say hi to Maud from us). This approach will help ensure you choose the company that best aligns with your financial and business needs.
