Does your eCommerce store run on Shopify? Are you looking for the best Shopify apps to boost sales for your online store? If yes, then you have come to the right place. Hi, my name is Francisco, and I am the owner of Planet Marketing, a Digital Marketing Agency. My company specializes on Google Ads, Facebook Ads and Remarketing. In this article I am going to show you 10 apps that you need to install to boost sales for your Shopify store. The article is divided into the following sections;
Why install Shopify apps
I have previously written an article in which I explored the best eCommerce software for beginners. Of these, Shopify was noted to be among the best. That’s probably the reason why 31% of all eCommerce businesses in the United States run on the platform.
Shopify is great, but if you simply install and run it in its barest form, you will discover that it’s a bit lacking. That’s typical of all eCommerce software. You get only basic functions when you install Shopify, Magento, WooCommerce and any of the other eCommerce software that are out there. So, how do you get more features? Well, you do that using plugins or apps.
Apps give you additional features on your Shopify Store
Apps give you features that are missing in the core software. If you wish to get and display reviews on your site, as an example, you will need to install an app that gives you this functionality.
You can also install an app to, as an example, run a loyalty rewards program. There are plenty of other features that you can get using Apps.
Are Shopify plugins difficult to install?
The great thing is that apps are not difficult to install on your Shopify store. You need only a few seconds to install one on your site. Getting set up should also take a few minutes. So, this is something that anybody can do.
Do I have to pay anything to get Shopify Apps?
Shopify apps come in two versions, paid and unpaid. That’s actually good news. You will discover that you can get many of the features that you are looking for without having to pay anything.
However, many of the plugins that are available on Shopify are paid. You need to pay a monthly fee to use these apps. Depending on what the plugin is for, the investment can definitely be worth it.
Must have Shopify Apps to Boost Sales for eCommerce Stores
Which Shopify apps are essential for the growth of businesses large and small? In this section, we take a look at the top 10 Shopify apps to boost sales for eCommerce Stores.
The idea is to show you which features are important for eCommerce stores. It's up to you to then find apps to give you each of those features.
1. Yotpo Product Reviews & Photos
Did you know that up to 90% of your customers will first consult online reviews before buying from you? And 88% trust the reviews that they read online, in spite of the fact that they are written by complete strangers?
Clearly, online reviews are important. That's why I decided to include an app for handling online reviews on my list of the top 10 Shopify Apps to boost sales for any eCommerce store. You absolutely need to display product reviews on your store.
This helps give people the confidence that they need to buy from you. When a potential customer lands on your store, they are usually doubtful about 2 things. First, they are doubtful about your credibility as a seller.
Next, they are doubtful about your products. Displaying online reviews reassures them that you are a genuine business and that your products have already been tried out by others who have found them to be up to standard.
What does this plugin do?
The Yotpo Product Reviews & Photos app does the following;
- It helps you collect product reviews and ratings.
- You can use it to gather site reviews.
- It also helps you gather photos.
- Once a customer has made a purchase, an email requesting for a review is automatically sent out to them.
- Reviews are displayed on your site, thus building your trust score.
- This helps reduce cart abandonment.
- The reviews that you gather can be syndicated to Google for use in Product and Seller Ratings. Read my article on how to get star ratings in Google Ads.
You can use the Yotpo Product Reviews & Photos app free of charge. For that you get automatic emails, on site widgets, social tools to share reviews on social media, moderation tools and much more.
The paid plan starts from $19 per month. For that, you also get photo reviews, rich snippets, coupons and much more.
There are additional plans for bigger companies. You can migrate reviews from other platforms such as Bazaarvoice and Stamped.io.
I have previously talked about Sendinblue in my article on the best email automation tools for eCommerce. The great thing about Sendinblue is that not only does it do email, but it also handles SMS. That means you have a broader set of options as far as reaching out to your customers is concerned. Sendinblue offers the following features;
- Email and SMS marketing
- Customers are automatically added to your contacts list
Why is Sendinblue essential?
Email marketing remains a portent tool as far as eCommerce is concerned. That’s in spite of the rise of other technologies such as Social Media. Sendinblue is a powerful email and SMS marketing tool. You can use it to automate delivery of emails to your customers, among other features.
You can also use it to recover abandoned carts. Email marketing can also be used to inform current and prospective customers about upcoming offers and deals. So, this is one of the best Shopify Apps to boost sales for your eCommerce store.
The Sendiblue app for Shopify Stores comes free of charge.
Drip is another of the best Shopify apps to boost sales for your eCommerce store. The thrust for this particular app is on marketing automation. That’s achieved in the following ways;
- It allows you to seamlessly gather customer data. What are people doing on your website?
- You can use the insights that you gather to send targeted messages to people.
- Drip is not only about email marketing. It also covers social media and much more.
- You get data about open rates for your emails and cart adds
How much does drip cost? You can try out Drip free for 2 weeks. The monthly fee for this Shopify app is $19 per month. So, it’s a bit costly when compared to the options. However, the investment is completely worth it.
4. Facebook Messenger Live Chat
Having a live chat tool on your eCommerce store is one good way through which to boost sales. You may be aware that the average eCommerce conversion rate stands at a dismal 2%. So, what can you do to improve on those figures? Installing a live chat too is helpful in that it allows you to quickly respond to customer queries.
Most people leave your store without buying for the simple reason that they are looking for a little bit of reassurance. Buying online is a leap of faith for most people. Perhaps they don’t trust you as a brand to deliver. Or maybe they don’t trust that your products are what they are looking for.
Having a live chat tool is a good way of providing the much needed reassurance. I have previously written an article on the best live chat tools for eCommerce. Many of the tools featured in that article are good enough for most applications.
But if you really wish to take Live Chat to another level, you should consider Facebook Messenger Live Chat. There are many variations of this app on Shopify. These are made by different people. You could even install code from Facebook that brings the live chat tool to your site. But what’s different about Facebook Messenger Live Chat?
- You can continue chats in Messenger and on Facebook. Conversations with your prospect does not end the moment that they leave your site.
- Chats are automatically retained.
- You have many options as to which tool to use.
- People can log in via Guest Mode if they are not willing to sign into their Facebook Pages.
You can install the Facebook Messenger Live Chat tool free of charge. However, to get more features, there is a premium plan that costs $4.99 per month.
5. Facebook Channel
Facebook Channel is another of the great Shopify Apps to boost sales for your eCommerce store. In fact, this particular app is a must for all eCommerce stores. You are probably already doing email marketing. That’s a great and trusted way of reaching out to your customers.
However, Social Media has been growing in prominence, so you don’t want to be left out. Facebook Channel is a great tool for those looking to bring selling of their products to Facebook and Instagram. This tools comes with the following features;
- Your products are automatically synced to Facebook, where you can promote them.
- You can also promote your products on Instagram.
- You can sell you products on Facebook and Instagram.
- Create a Facebook Shop in a few easy steps.
- Allows you to sell your goods on Instagram via Instagram Shopping.
- You can advertise on Facebook. This app comes with dynamic retargeting options, allowing you to show ads to people on Facebook based on their activity on your website.
This app is free to install on your Shopify store. It's made by Shopify so it's likely to remain completely free.
6. Smile Rewards & Loyalty
Did you know that 50% of all eCommerce sales out there are from recurring customers? So, you need to do everything in your power to get your customers to come back to buy from your business. But how do you do that?
The answer lies in creating customer loyalty. No business in today’s operating environment can hope to survive on new customers alone. What you need to do is to ensure that people who you have already convinced to buy keep coming back.
But what’s the motivation? Well, how about the fact that it can cost up to 25 times more to acquire a new customer than to retain an existing one. But how do you build customer loyalty for your eCommerce business?
Run a rewards and loyalty program
One way of ensuring that people keep coming back to your eCommerce store is by offering them rewards and loyalty points. You can also reward them for referrals. That’s a good way of making sure that people are always motivated to buy from you.
Which app to use
There are several rewards and loyalty programs apps on Shopify. The one that I like best is Smile: Rewards & Loyalty by Smile. This app is a great way of boosting sales for your eCommerce store. It allows you to do the following;
- You can run rewards programs
- You can run loyalty programs
- Use this app to give your customers exclusive offers
- Reward people for giving you reviews
- Create urgency using time limited campaigns
- Offer points as a way of recovering abandoned carts
- Run VIP programs to strengthen customer loyalty
Smile: Rewards & Loyalty comes with a number of plans. You can sign up for free. However, to get most out of this tool, you will have to go for the paid option. The Starter plat costs $49 per month.
7. Plug in SEO
SEO is important for eCommerce. Unfortunately, most people neglect it. They are seized with other matters and SEO is seemingly not that crucial. That couldn’t be further from the truth. SEO is probably the only “free,” way through which to get people to your eCommerce site.
Those who are familiar with WordPress will know that there are several tools, including Yoast, that can be used for SEO. But what of Shopify? Are there similar tools?
The good news is that, yes there are several SEO tools for Shopify that allow you to create content that’s visible to search engines. Plug in SEO is our favorite from the list. It comes with the following features;
- You can improve your SEO standing
- The plugin allows you to fix SEO issues in you titles and content
- You get free traffic to your eCommerce platform
- Fix image alt tags
- Can be integrated into Search Console
You can check out this Shopify app for SEO free of charge for 7 days. There is also a free forever plan. However, to get more features, you will have to pay $20 per month.
8. Pop Up, Email & Exit Pop Ups
Pop ups are an indispensable tool if you run an eCommerce website. Before somebody leaves your site, why not tempt them with a discount or some other type of offer? Exit intent pop ups can also be a useful tool in reducing the phenomenon of abandoned carts.
Before somebody has had the chance to leave your site, why not offer them free shipping? There are tens of pop up apps on Shopify, many of which will do a decent enough job of boosting sales for your eCommerce store. However, of these, the one that I like best is the Pop Up, Email & Exit Pop Ups app.
- Email pop ups
- Exit intent pop ups
- Customized pop ups
- Embedded contact forms
- Drag and drop pop up builder
- Integration with Zapier, Mailchimp and other email marketing tools
You can sign up for Pop Up, Email & Exit Pop Ups free of charge. The paid options start from the Basic Plan, which costs $19 per month.
9. Referral Candy
Referral Candy is another must have Shopify App to boost sales for your online store. Referrals have always been important in Commerce. Today, online reviews are another type of referral. Referral Candy takes it further by allowing you to reward customers who refer their friends and colleagues to your store.
That incentive can be what it takes to get people flocking to your store. In fact, you can create a true network of people referring others to your business. That’s the way to go if you wish to achieve growth for your store.
The thing to note is that word of mouth still remains a portent tool in marketing. You can take advantage of this phenomenon using Referral Candy.
10. Trust Hero
I have already mentioned that people abandon their shopping carts because they lack trust in your eCommerce site. Perhaps they are worried about your payment methods. They are not sure that they can trust you with their personal data.
That’s only understandable. The world is overflowing with gory cases of woe by people who have lost their personal details to the unsavory. Trust Hero helps you build trust for your eCommerce site by displaying trust seals on the site. I have previously written an article on the best trust seals for websites.
With Trust Hero, people are reassured that their data is in good hands. That’s a good way of boosting sales for your eCommerce business.
Those are some of the best Shopify Apps to boost sales for any eCommerce Store. To be frank, there are thousands of useful apps on Shopify. You are never going to be able to install all of them on your site. You need to only go for those that are essential to the feature that you are looking for.
If you are looking for reviews, then look for an app that does that. The good news is that most of these apps either have free trials or they have free plans. However, to get more features, you will probably need to go for the paid option. It’s up to you to determine whether or not the investment is work it!