Disclaimer: We are affiliates of both Yotpo and Shopper Approved. However, we are also customers: so everything that we say here is based on real data!
If you’re having trouble deciding between Shopper Approved and Yotpo, here’s a quick overview to help you make the right choice. Shopper Approved focuses on gathering verified customer reviews and ratings, offering tools to collect feedback and display it on your site. It’s a great option if you need reliable review verification and straightforward integration.
On the other hand, Yotpo provides a comprehensive suite of features, including review collection, user-generated content, and loyalty programs. It’s an excellent choice for businesses looking for an all-in-one platform with advanced features and customization options.
Consider what features are most important for your business needs. To explore these platforms further, check out their websites: Yotpo and Shopper Approved.
Yotpo vs. Shopper Approved Table
| Gets Your Star Ratings in Google Ads and Google PLAs | Price Per Month | Get it Now! | |
|---|---|---|---|
| Yotpo | Yes | Call for Quote | Get Yotpo Demo |
| Shopper Approved | Yes | Discount is built-in for Planet Marketing fans. Starting at $199/mo | Get Shopper Approved Demo |
Why Online Reviews Are Important?
You might be using Yotpo and Shopper Approved, along with other third-party review websites, and wondering why online reviews are so important. Here’s why:
Store Ratings
Product Rating
Shopper Approved vs. Yotpo
Since we work with both these companies, we have a lot of people who contact us about what is best for them. A lot of it comes down to what the e-commerce company needs and the pricing. Yotpo has now been around for about four years. Well, at least we’ve been working with them for about four years. With Shopper Approved, a little bit over three years, closer to four. The pricing for store reviews and product reviews are a lot different.
Pricing
Before diving into product reviews, let’s discuss what influences the pricing differences between companies.
For Yotpo, the price generally fluctuates but is approximately $700 per month.
Yotpo offers a free version, but it’s quite limited and doesn’t provide many features. They also have a Premium option, with pricing based on the number of sales you make each month. This means your costs can vary. Unfortunately, Yotpo does not display their pricing openly, which can be frustrating. From my experience with people on live chat who find Yotpo too expensive, their rates typically start at around $400 per month or more.
Shopper Approved Pricing: Cheaper than Yotpo
Shopper Approved offers the most affordable option for store ratings and product ratings compared to Yotpo. Although they no longer list their pricing on their website, you can take advantage of a 30-day free trial by signing up through our link. Plus, you’ll receive a great offer with Shopper Approved if you use our link to sign up.
Disclaimer: We are Shopper Approved affiliates and could get paid should you sign up using our links!
Shopper Approved operates without external funding, so it doesn’t have investor repayments to consider. In contrast, Yotpo has recently raised an additional $51 million, bringing its total funding to $101 million. This substantial funding likely contributes to Yotpo’s higher pricing, as they need to address investor returns. With this funding, Yotpo plans to add 150 new employees, increasing Yotpo’s to over 400 employees.
In the end, almost every e-commerce company that I talk to only needs to get stars on their Google AdWords ads and their PLA ads, aka Google Shopping.
IMPORTANT! PAY ATTENTION HERE!
To compare Yotpo and Shopper Approved effectively, it’s essential to understand how Google handles reviews. Google requires companies to submit reviews in an XML format. The image to your right (on desktop) or below (on mobile) shows what an XML feed looks like. This format is crucial for ensuring that reviews are processed and displayed correctly.
Here’s the format Google requires: Google’s Product Review Feeds. Google enforces this format for all review companies, so none of them get special exceptions. To ensure reviews are displayed correctly, all companies must adhere to this format. When comparing Yotpo and Shopper Approved, focus on what really matters: getting star ratings on your Google AdWords ads to boost sales. You can overlook the additional features these companies might upsell, as the XML feed remains consistent across the board.
If you decide to switch review providers, you can export your reviews from one company and import them into another. While Yotpo may offer features like analytics, Instagram curation, and enhanced SEO, these often won’t impact your sales directly. The extra features might look appealing but are generally not as crucial as sales. Many of these analytics can be accessed through Google Analytics for free, making them less essential.
Shopper Approved does not have as many features as Yotpo
Shopper Approved might not offer as many features as Yotpo, but it’s often the better choice for many companies. If you’re mainly interested in collecting reviews rather than boosting SEO or accessing other features, Shopper Approved could be a great fit. Remember, these reviews are used in Google AdWords, which isn’t related to SEO. If you see a Yotpo ad claiming to enhance SEO, you might want to be cautious.
Stars on your Google organic listings don’t directly impact your rankings. What really matters is your click-through rate. Google improves your ranking based on how many clicks your listing receives. While stars can help attract more clicks, they aren’t a ranking factor on their own.
Shopper Approved provides affordable store ratings that show up in your AdWords CPC text ads, especially if you sign up using our PM link link. Yotpo’s pricing isn’t publicly disclosed, but it’s likely to start around $400 per month. Ultimately, you should compare Yotpo and Shopper Approved based on your specific needs. If you’re a smaller business with fewer than a thousand transactions per month, Shopper Approved might be more budget-friendly. Over a year, that could mean about $2,000 versus $5,000. If you have any questions about which option is right for you, feel free to email me or contact me via live chat.
Conclusion
Yotpo is a notable company, and it’s important to address some aspects openly. They are substantial enough to handle constructive criticism. For example, a review from a developer named Mik at Miksmusic saying:
“Every sale you make is reported to Yotpo. Yes, you heard that correctly. Your sales records and customers’ personal details are sent directly to Yotpo and are supposedly kept there indefinitely.”
If you’re interested in a demo of Yotpo, contact John-David Klausner at USA: +1 646-927-0546 or Israel: +972 (0) 587-435-435.
