Are you struggling to choose between Yelp and Trustpilot? If so, you’re in the right place! Over the past decade, thousands of companies have achieved growth by leveraging the power of online reviews, and you can too.
Trustpilot vs Yelp + alternatives price comparison table
| Store Ratings to Google | Product Ratings | Price | Get it now! | |
| Trustpilot | Yes | Yes | $349/m |  |
| Yelp | No | No | Free for basic features. About $75/m to upgrade |  |
| Shopper Approved | Yes | Yes | Get big discount! Sign up using our link. Also get 30 days free! |  |
| Reviews.co.uk | Yes | Yes | Call for quote |  |
Online Reviews and they are important
Online reviews are crucial and play a significant role in global business. Today, whenever someone is considering a purchase, they often turn to platforms like Yelp or Trustpilot to read reviews from other users. It doesn’t matter that these reviews may come from complete strangers—online reviews have become a powerful marketing tool worth billions of dollars.
Online reviews can get you star ratings
What most people seek with online reviews is to have star ratings appear in Google Ads and Google Product Listing Ads (Google Shopping). There’s a good reason for this: these star ratings can significantly enhance visibility and credibility, which can lead to increased traffic and higher conversion rates.
Star Ratings offer the visual cues needed to persuade people to make a purchase, making them essential for any business. To learn more about how they can benefit your business, check out this article.
Google approved store rating companies
Google has approved a number of companies to syndicate the data used for Store Ratings. These are the companies you should focus on when considering online reviews, as they are authorized to provide the necessary data for accurate Store Ratings.
Companies approved for product ratings
Google also maintains a separate list of companies licensed to syndicate Product Ratings for Google Product Listing Ads (PLAs) and Google AdWords. This list includes 26 companies, and you’ll find that Trustpilot is among them.
Trustpilot vs Yelp
Here are some key differences between Trustpilot and Yelp:
Yelp is not included on Google’s lists for Product and Store Ratings.
In contrast, Trustpilot appears on Google’s lists for both Store and Product Ratings. This is a significant difference between the two. If you want your Store Ratings to appear in Google Shopping and Google AdWords ads, Trustpilot is clearly the better choice.
Pricing: Yelp is cheaper than Trustpilot
In terms of pricing, you can claim a Yelp page for your business at no cost. However, Yelp offers Self Service and Full Service plans for advertising your business, which can help you reach more customers. Typically, these additional services will cost around $75 per month.
Trustpilot pricing
The screenshot above shows Trustpilot’s pricing. You can actually sign up for the free plan. But to get Star Ratings, you need to pay beginning from $299 per month.
The Verdict: Get Trustpilot if you are looking for store and product ratings
Returning to our comparison of Trustpilot and Yelp, Trustpilot clearly stands out for those seeking to have Star Ratings featured in Google Shopping and Google AdWords ads.
However, this doesn’t mean you should overlook Yelp. Yelp is a valuable platform, and as previously mentioned, every business should consider claiming their page there. Since creating a Yelp page is free, there’s no reason not to take advantage of this opportunity.
The best Trustpilot vs Yelp alternatives
The following are some of the best alternatives to Trustpilot and Yelp that can be found out there;
Shopper Approved
Shopper Approved is the top alternative to Trustpilot and Yelp that you can find. At Planet Marketing, I have recommended Shopper Approved to hundreds of people, and all have expressed satisfaction with the service.
Shopper Approved stands out for its effectiveness in managing online reviews and star ratings. Plus, it is significantly more affordable than Trustpilot, making it an appealing choice for those seeking cost-effective solutions for their review needs.
The Shopper Approved Discount
By signing up with Shopper Approved through our affiliate link, you can receive a discount and enjoy 30 days free! Additionally, Shopper Approved is known for its responsiveness to customers, and you might even negotiate for a better deal on their services. We’ve been a partner for years and have referred over 300 people to Shopper Approved. So don’t hesitate—sign up today!
Reviews.io (also called Reviews.co.uk)
Reviews.io is an excellent alternative to Trustpilot and Yelp for gathering and syndicating online reviews. What sets this company apart is its affordability compared to many competitors, even though it is licensed by Google for both Product and Store Ratings. This makes it a cost-effective choice for managing and displaying your reviews.
