Are you searching for the best company to manage online reviews for your business? Have you been trying to decide between Trustpilot and TrustSpot? This article is here to help you make that informed decision.
Trustpilot vs TrustSpot + alternatives price comparison table
| Store Ratings to Google | Product Ratings | Price | Get it now! | |
| Trustpilot | Yes | Yes | $349/m |  |
| TrustSpot | No | No | $29/m (no syndication of seller and product reviews to Google). |  |
| Shopper Approved | Yes | Yes | Get a Discount! Sign up using our link! Plus 30 Days Free! |  |
| Reviews.co.uk | Yes | Yes | $29/m for early stage startups |  |
Why online reviews are important
Online reviews are all about creating trust. Not only do they help convince consumers to buy from you, but they also form part of the data that is used by Google and other search engines to generate Star Ratings.
Why you should get star ratings
Reviews are excellent for showcasing on your website or when they’re viewed on the review platform’s site. However, the real power of reviews shines through those seemingly harmless stars that appear in Google Shopping, organic search results, and Google AdWords.
Star ratings are a popular topic on this blog, and you can dive deeper into the subject with any of the numerous articles available. One in particular discusses how to achieve star ratings in Google AdWords, offering valuable insights into leveraging those stars for your business.
Google Approved Online Review Aggregators
When it comes to star ratings, the ones that matter the most are Store Ratings and product ratings.
Store Ratings
These ratings are so crucial that Google has compiled a list of 29 approved companies to aggregate Store Ratings into Google PLAs and AdWords. Store Ratings, which focus on a business as a whole rather than individual products, are covered in detail in the article mentioned earlier. Understanding these ratings is essential for leveraging them effectively in your marketing efforts.
Product Ratings
In addition to Store Ratings, Google has approved a list of 26 companies to syndicate Product Ratings. These ratings focus on individual products, such as those available in your online store, helping to highlight their quality and customer satisfaction.
Tustpilot vs Trustspot: Which is better?
Comparing two companies is never easy, but for the sake of clarity, let’s dive into the similarities and differences between Trustpilot and TrustSpot to determine which one might be better for your needs.
You can read about the process in our article on how to get star ratings in Google Organic and Google shopping.
Trustpilot Is Approved for Both Seller and Product Ratings
If you’re aiming for star ratings in your AdWords ads and Google Shopping, Trustpilot is the stronger choice. It’s approved to syndicate both Seller and Product ratings, making it a versatile option for businesses looking to enhance their visibility across multiple platforms.
TrustSpot Isn’t on the Approved Lists
TrustSpot, on the other hand, isn’t listed among the approved companies for syndicating ratings in Google Shopping or AdWords. This can be a deal-breaker if you’re focused on getting star ratings in paid advertising.
Both Companies Can Push Star Ratings in Organic Traffic
Both Trustpilot and TrustSpot are capable of pushing rich snippets in organic traffic, helping your products stand out in search results. However, this feature is something you can potentially implement on your own with some effort. You can learn more about this process in our article on how to get star ratings in Google Organic and Google Shopping.
Trustpilot vs. TrustSpot: Pricing
TrustSpot Is More Affordable
If star ratings in paid search aren’t your primary focus, you’ll find that TrustSpot is the more budget-friendly option between the two.
TrustSpot’s services start at just 79 Euros per month, making it significantly cheaper compared to Trustpilot, which charges around $299 per month.
Trustpilot Offers Comprehensive Services
While TrustSpot’s lower price is appealing, it’s important to note that TrustSpot’s inability to push ratings into paid search can be a significant limitation. Trustpilot, despite its higher cost, offers the full range of services that include both organic and paid search star ratings, which may justify the price difference.
If you’re interested in exploring Trustpilot, you can do so by following this link. However, it’s always a good idea to consider alternatives before making a final decision.
It’s important to emphasize that TrustSpot’s inability to push ratings into paid search can be a significant drawback for many businesses. If you’re considering Trustpilot, you can explore their offerings by following this link. However, it might be wise to explore other alternatives before making your final decision.
Alternatives to Trustpilot and TrustSpot
Not entirely sold on Trustpilot or TrustSpot? No worries—there are other excellent options available for managing online reviews. Here are two alternatives that offer great services:
Shopper Approved
While Trustpilot may have come out ahead in the comparison with TrustSpot, there’s an even better option for online review syndication: Shopper Approved. Unlike TrustSpot, Shopper Approved is licensed to push ratings for both organic and paid search, making it a superior alternative. You’ll find Shopper Approved on both of the approved lists mentioned earlier, making it a top contender for managing your online reviews.
Shopper Approved: Pricing
Shopper Approved has gained popularity for its winning combination of affordability and comprehensive service. You get a big discount when you sign up for Shopper Approved using our link. What’s more, you also get 30 days free!. This makes Shopper Approved not only an effective choice but also a cost-effective one.
Reviews.co.uk
If you’re looking for another excellent alternative to Trustpilot and TrustSpot, Reviews.co.uk (also known as Reviews.io) is a strong contender. This company is approved by Google for both Seller and Product Ratings, offering a comprehensive solution for managing your online reviews.
For early-stage startups, Reviews.co.uk offers pricing as low as $29 per month. For other businesses, it’s best to contact Reviews directly for a personalized quote.
Conclusion
Hopefully, this article has been helpful in guiding your decision. Having worked with numerous companies offering online review services, it’s clear that those mentioned here stand out as some of the best in the industry.
At Planet Marketing, we’ve referred many clients to Shopper Approved, and they’ve consistently expressed satisfaction with the service.
