Why Facebook Marketing Works for Restaurants
Welcome to Planet Marketing’s guide on how to supercharge your restaurant’s client base using Facebook Ads. With our expertise in digital marketing, we’ve helped countless restaurants see real results. Let’s dive into the steps to replicate our success and get more customers walking through your doors.
Facebook marketing can be a game-changer for restaurants aiming to increase foot traffic. With billions of users, Facebook offers a vast audience, but the key is reaching the right people effectively.
Our Success Stories
We’ve seen impressive results with our clients:
- Coffee Shop Campaign: Reached 82,000 people
- Pizza Shop Campaign: Reached 36,000 people
While these numbers are great, the real success comes from the customers these ads bring into the restaurants.
Steps to Replicate Our Facebook Marketing Strategy
Step 1: Start with a Facebook Wall Post
Begin by posting on your restaurant’s Facebook page. Use engaging content and relevant call-to-action buttons like “Get Directions” or “Send Message.” Highlight unique selling points, current promotions, or even how you’re handling COVID-19 challenges.
Step 2: Let Your Post Gain Momentum
Allow your post to gather some organic traction for a day. Likes, comments, and shares will help your post perform better once you start your ad campaign.
Step 3: Create a ‘Reach’ Campaign in Facebook Ads Manager
Avoid using the Boost Post option. Instead, go to Facebook Ads Manager and create a “Reach Campaign.” This gives you more control over your ad settings and budget.
Step 4: Set Up Your Ad Set
- Create New Audience: Define your target audience carefully.
- Budget: Start with a Lifetime Budget of $100 to manage costs.
- Location: Select “People living in this area” and set a 1-3 mile radius from your restaurant.
- Age Group: Target people aged 30-55 who are more likely to have disposable income.
- Interests: Choose relevant interests such as “coffee” for a café or “Italian cuisine” for an Italian restaurant.
- Optimization & Delivery: Set a Frequency Cap of 3 impressions per day to ensure your ad is seen regularly.
Step 5: Create the Ad
Use the “Use Existing Post” option to promote the wall post you created. Choose a call-to-action that fits your business, like ‘Get Directions’ or ‘Send Message’.
Step 6: Publish Your Ad
Click ‘Publish’ and wait for Facebook to review your ad. Once approved, it will go live and start driving traffic to your restaurant.
Additional Strategies to Get Customers Through Your Door
While Facebook ads are effective, consider these additional methods to boost your restaurant’s visibility and customer base:
- Enable eCommerce: Allow customers to pre-order food through your website.
- Google Maps Optimization: Improve your local rankings with positive reviews.
- Email and Text Message Marketing: Keep your customers informed and engaged.
- Food Delivery Services: Partner with Grubhub, UberEats, Postmates, and Doordash.
- Google Ads: Though potentially costly, it can be an effective tool.
Let Planet Marketing Assist You
Using Facebook Ads effectively can drive significant foot traffic to your restaurant. For more detailed, step-by-step training, enroll in our Facebook Marketing Course at Planet Marketing. We’re here to assist you in taking your restaurant’s marketing to the next level. Click the button below to learn more!
