Is your Commercial Insurance Agency struggling to attract customers? Wondering if Facebook advertising can generate better-qualified leads for your business?
You’re in the right place! At Planet Marketing, we’ve helped countless businesses like yours thrive.
Why Facebook Ads
The Power of Social Media
Social media is where your customers are, and Facebook, with over 3.0 billion users, is a goldmine for reaching them. Companies worldwide are leveraging Facebook Ads to tap into this vast audience, and Commercial Insurance Agencies are no exception.
Targeted Advertising for Higher ROI
Facebook Ads allow for highly targeted advertising, leading to a higher click-through rate (CTR) than platforms like Google Ads. This means a higher return on your investment. Plus, Facebook Ads are budget-friendly—you can start with as little as $10!
Learning to DIY
Creating Facebook Ads is simpler than you might think. While many prefer to have the experts handle it, you can definitely do it yourself. Read on to learn how, or if you prefer a hands-on approach, our team at Planet Marketing is here to help you get started!
How to Create Your Own Facebook Ads
Step 1: Choose a Campaign Objective
Everything starts with choosing a campaign objective in Facebook’s Ads Manager.
Objectives include:
- Brand Awareness
- Traffic
- Messages
- Catalog Sales
- Conversions
- Reach
- Engagement
- App Installs
- Store Traffic
- Video Views
- Lead Generation
For this example, let’s choose “Traffic” to drive users to your landing page.
Step 2: Set Up Your Ad Account
If you don’t have a Facebook Ad Account yet, setting it up is straightforward. Simply follow the prompts and click “Continue” when done.
Step 3: Define Your Target Audience
In the Ad Set section, you’ll define your target audience by:
Location
Specify where your ad should be delivered. For instance, you can set a 25-mile radius around Chula Vista, California, and exclude overlapping areas like parts of Mexico.
Age, Gender, and Language
Tailor your ads to your target demographic. For a Commercial Insurance Agency, targeting individuals aged 30-50 makes sense. You can also specify gender and language preferences.
Detailed Targeting
Narrow down your audience based on demographics, interests, and behaviors. For example, you can target business owners within your specified location.
Step 4: Budget and Schedule
Set your daily budget and schedule. This might require some trial and error to find the right balance between spending and results. You can start your ads immediately or schedule them for a later date.
Create the Ad
Finally, create your ad. Facebook offers several ad formats:
- Collection
- Single Image
- Single Video
- Slideshow
Ad Preview
Once satisfied, click on the “Confirm,” button to finalize and launch your Facebook Ad.
The thing about Facebook Advertisements is, however, that you they should be an ongoing effort and should be precisely targeted to reach out to the right kind of people.
Introduction to Our Facebook Ads Setup Plan
Creating Facebook Ads is an ongoing effort, and that’s why we offer the Facebook Ad Setup Plan at Planet Marketing. Sign up today and receive:
- Assistance with campaign creation
- Help setting up your ad account
- Guidance on choosing the right audience
- Two live ads to get you started
Ready to boost your business with Facebook Ads? Let Planet Marketing guide you every step of the way!
Get Started with Planet Marketing. Your success is just a click away. Join the ranks of businesses thriving with Facebook Ads today!
