Ever wondered if boosting a Facebook post is worth your time and money? You’re not alone. At Planet Marketing, we frequently get this question. Many businesses want to know if boosting posts can generate leads and drive results, or if they should invest in dedicated Facebook Ads.
This guide will break down everything you need to know about boosted posts, how they compare to Ads Manager, and if they’re worth your investment.
What is a Boosted Facebook Post?
The Basics
Boosting a Facebook post is a simple way to get more eyes on your content. When you publish something on your Facebook Page, you can pay to have it shown to a broader audience beyond your followers. This can be especially useful for businesses looking to extend their reach without diving into the complexities of Facebook Ads Manager.
Types of Content You Can Boost
- Direct Page Content: Any content you post directly to your Facebook Page, such as promotions or updates.
- Shared Blog or Website Content: Content that you publish on your website or blog and share on your Facebook Page.
Is Facebook Boost Post Worth It?
So, is boosting a Facebook post worth it? The answer depends on your goals and experience level. For beginners or those needing a quick advertising solution, boosted posts can be a good start.
However, for businesses serious about maximizing their advertising potential, investing time in learning Ads Manager will yield better results.
Boosted Posts vs. Ads Manager
Ads Manager: The Swiss Army Knife of Facebook Advertising
Facebook Ads Manager offers a robust set of tools for creating highly targeted and customizable ad campaigns. Here’s why Ads Manager often outperforms boosted posts:
- Advanced Options: Ads Manager provides a wider array of campaign objectives (11 compared to Boosted Posts’ 3), detailed targeting options, and advanced analytics.
- Lead Generation: Only Ads Manager allows you to create lead generation ads, complete with forms to capture user information directly on Facebook.
- Comprehensive Metrics: Ads Manager gives you detailed insights into your ad performance, allowing for better optimization and ROI tracking.
Boosted Posts: The Starter Kit
Boosted posts are a simpler, quicker way to advertise on Facebook. However, they come with limitations:
- Limited Objectives: With only three campaign objectives (link clicks, post engagements, and messages), your options are constrained compared to Ads Manager.
- Fewer Customizations: Boosted posts offer fewer targeting and creative options, making it harder to fine-tune your campaigns for optimal performance.
- Basic Metrics: While you do get some insights, the data from boosted posts is not as detailed as what Ads Manager provides.
When to Use Boosted Posts
Despite their limitations, boosted posts can still be valuable in certain situations:
- Beginner-Friendly: If you’re new to Facebook advertising, boosted posts are an easy way to start. They require less setup and knowledge compared to Ads Manager.
- Quick Promotions: For time-sensitive promotions or quick announcements, boosted posts can be a fast and effective solution.
- Local Businesses: If you’re aiming for local reach, boosting a post can help you target a specific geographic area efficiently.
Reach Campaigns: Not Possible with Boosted Posts
Boosted Posts have their inability to create a Reach Campaign. In Ads Manager, a Reach Campaign allows you to add a call button that directly dials your number when pressed.
This is an effective way to instantly generate leads since it capitalizes on the moment a potential customer shows interest. Given the multitude of distractions, capturing immediate attention is crucial, but this feature is not available with Boosted Posts.
Boost Post Limitations
Missing Campaign Objectives
One major drawback of boosted posts is the limited campaign objectives. For example, you cannot run a lead generation campaign or a reach campaign with boosted posts, both of which are available in Ads Manager.
Lack of Detailed Data
Boosted posts don’t provide the same level of detailed analytics as Ads Manager. This means you might miss out on crucial insights needed to refine and improve your campaigns.
Final Thoughts
Boosted posts are like training wheels for Facebook advertising. They can get you started, but to truly harness the power of Facebook Ads, you’ll want to graduate to Ads Manager.
If you need help navigating the world of Facebook advertising, Planet Marketing is here to guide you every step of the way. We’ve been running successful Facebook ad campaigns for years, and we’re ready to help you achieve your business goals.
Explore Our Social Ads Marketing Services by clicking the button below.
