Are you looking for email marketing automation tools to help increase sales for your business? If yes, then you have come to the right place. Hi, my name is Francisco, and I am the owner of Planet Marketing, a Digital Marketing Agency. My company specializes in Facebook Ads, Google Ads and Remarketing. I fully understand that email marketing offers many opportunities, particularly for small businesses. However, to get there, you need to have the right tools. That’s what I am going to address in this article. The post is divided into the following sections;
How do eCommerce businesses use email for marketing?
Email marketing is used differently, depending on the type of business that you are in. For eCommerce, most of us will be familiar with emails from Amazon, eBay and other retailers promoting products on sale on their platforms. Basically, eCommerce businesses use email marketing in the following ways;
- Emails are used to promote new products.
- Existing products are also promoted via email.
- Most eCommerce businesses track visitor interest on their sites. They then send out emails trying to get a customer to buy the products that they were interested in. That’s a form of remarketing.
- Emails are used to get people to complete purchases of products that they may have placed in their catalogs. I have previously outlined the best strategies for recovering abandoned carts. Sending out emails is one of the methods that I outlined in that article.
- Ecommerce businesses also use emails to foster the relationship between them and their customers. The idea is to ensure that the customer will think of them the next time that they wish to buy something.
Does email marketing still work?
In a world that’s seemingly enamored with Social Media Marketing, one would be forgiven for thinking that email marketing no longer has a role to play in eCommerce.
But that couldn’t be further from the truth! Email marketing still remains a huge force to be reckoned with even in the face of all the changes that have been taking place around the world. But why is that the case?
Billions of people use email
There are currently over 3.9 billion email users around the world. Those figures grow on a daily basis. So, from the point of view of email marketing, the pool of potential customers is pretty much inexhaustible.
What these figures tell you is that email marketing still remains a force to be reckoned with. If you were afraid that it’s a dying tool for eCommerce, then you need to think again.
Email marketing remains highly rated
Marketers will tell you that email marketing remains an effective tool as far as reaching out to their target audiences is concerned. In fact, most marketers rate email marketing even above social media marketing in terms of (cost) effectiveness.
Email Marketing has actually been growing
Those who think email marketing is dying need to think again. In fact, this marketing tool has been growing. According to Hubspot, 78% of markers reported witnessing growth in email marketing during the course of the year 2019. And many businesses have actually been boosting their email marketing budgets in a bid to capitalize on these trends.
Email marketing has a massive ROI
Here is the crux of the matter; as an eCommerce business, you will be looking not only for good digital marketing tools, but also for ones that can get you the desired results at an affordable rate. That’s where email marketing comes into its element.
Do things right, and you can expect Returns on Investment of up to 4400%. That’s staggering. And to quantify those figures, if you spend $1 on email marketing, you can expect returns of up to $44. Clearly, email marketing still works.
However, there are certain things that you are going to need to do if you are to achieve the desired results. Automation is one of those things. Below, I show you 5 email marketing automation tools that you can use to increase sales for your eCommerce Business.
Why automate email marketing?
Email marketing has been around for decades. Over the years, it has evolved to meet the increasingly complex demands of the 21st century. One way in which email marketing has morphed is through automation.
With normal email marketing, you individually send out emails to your prospects. That's great if you only have one or 2 customers. However, if you are a big business that deals with a lot of people, then automation becomes the logical step forward.
In terms of performance, automation works better than doing email marketing the normal way. In fact, you can generate 2 times the number of leads that way. And you won't have to do as much work!
So, automation is the way to go. Indeed, a large chunk of businesses out there have gone down this route. At the moment, about 20% of online retailers use automated emails to reach out to current and prospective customers.
What to look for in email marketing automation tools?
So, what is it that you should be on the lookout for in email marketing automation tools? What are the traits, so to speak, of a good email marketing tool? The following are the most important aspects to consider when choosing an email marketing tool for eCommerce;
- Personalization: The ability to personalize emails is pretty important. Research indicates that people are much more likely to respond positively to personalized emails. Being generic is a good way of achieving the least favorable results. You may deal with thousands of customers, but each of them still needs to be treated as an individual.
- Good Reporting: Another important aspect is reporting. Even the best email marketing tool will not be that useful if it doesn’t provide us with a simplified glimpse into what’s happening. Information that we require includes the open rates for our emails. We also need to get data on the conversion rates from our emails.
- Integration: Of course, the tool that we choose needs to have integration with our eCommerce platform. The idea is that when somebody makes a purchase on your site, an email is automatically send out to them. The same applies when they abandon their cart or when they visit multiple times without making a purchase.
Best Email Marketing Automation Tools for Ecommerce
What are the best email marketing automation tools for eCommerce? As noted above, I have worked with quite a number of eCommerce businesses over the past few years. Based on my experience, I can safely say the following are the most crucial email marketing automation tools to increases sales for your eCommerce business;
Mailchimp is probably one of the best known email marketing automation tools in the world. And for good reason! One of the things that I like about Mailchimp’s email automation is that you get so many templates to help you get started. That makes life really easy, particularly for beginners.
Mailchimp comes with the following features;
- Email Automation.
- A drag and drop builder enabling you to create beautiful emails.
- Content studio to store all your images and other files.
- Real time analytics.
- Transactional emails.
So, where do you start with Mailchimp email automation? Well, once you have signed up for Mailchimp, you can start making automated emails. In your Dashboard, click on the Automate menu. Next, click on Email. As you can see in the above screenshot, you can create automated emails for E-Commerce. For eCommerce, the following are areas that you can automate;
- Abandoned Cart Email
- Specific product follow-up
- First purchase
- Specific product follow-up
- Any product follow-up
- Category follow-up
- Best customers
- Customer re-engagement
- Order notifications
How much does Mailchimp cost? Well, you can actually get started free of charge. And the free account does include email automation. However, functionality is a bit limited. You don’t, as an example, get custom branding with the free account.
For that, you will need to sign up for the Essentials plan, which costs $9 per month. That, in my view, is pretty affordable, considering what you will be getting. Anyway, you can check out the full Mailchimp price list in the above screenshot.
GetResponse is another well known tool when it comes to email marketing for eCommerce. The good news is that you can try out their email marketing software free for a whole month.
So, you have the time in which to decide whether or not GetResponse is what you are looking for. GetResponse’s automation is based on communication workflows that listen to and react to your subscribers’ behavior.
The following are some of the key GetResponse email marketing features;
- Action based automated emails
- Emails delivered at the perfect time
- Transactional emails
- Drag and drop email creator
- Shoppable emails
- Gather actionable data from emails
- Automated blog digest
Those are some of the GetResponse automated emails features. But what is it that makes GetResponse one of the best email marketing automation tools to increase sales for eCommerce stores? Well, a number of the features described above will take you in the right direction.
You can create beautiful emails using the drag and drop functionality, as an example. And eCommerce experts will tell you that timing is everything as far as reaching out to a potential customer is concerned. As such, the fact that your GetResponse emails get delivered on time is notable.
Another notable feature are the Shoppable emails. It means people will be able to buy your products directly from their emails. That reduces the number of clicks that they need to make before making a purchase, which is a good way of increasing your conversion rate.
GetResponse has a scalable pricing structure, meaning what you pay depends on what you wish to get. However, the Basic plan starts at $12.30 per month payable annually.
That’s slightly more expensive than what you get with Mailchimp. However, GetResponse offers a 30 day free trial. So take the time to check out whether or not this particular email marketing automation tool is for you.
Mailjet is another great option for those looking for the best email marketing automation tools to increase sales for eCommerce businesses. Mailjet is used by big players, including American Express, DHL and Microsoft. So, you know that this is no lightweight.
Mailjet comes with the following features;
- Beautiful responsive emails with the Email Builder.
- Email templates.
- Subscription forms to grow your mailing list.
- Segmentation of contacts enables the sending of relevant emails.
- Email personalization to help build trust.
- Automated workflows to engage customers just at the right moment.
- The right message sent at the right time.
- Actionable insights.
- Integration with WordPress, Shopify, Facebook and thousands of other apps.
Mailjet is, clearly, a big player. That’s why it’s used by so many major companies around the world. One of the notable things are Mailjet is that it comes with integration with a vast range of CMSs and applications. You can integrate it with Shopify and WordPress, as an example. That’s great and it means that this tool can seamlessly become part of your eCommerce environment.
You can sign up with Mailjet for free. For that, you get 6000 emails per month, which is more than what you get with the other tools that are reviewed in this post. In fact, it’s more than what you get for some of the paid options that are featured here.
The Basic Mailjet plan is priced at $9.65, for which you get a staggering 30 000 emails per month. And there are no limits on the number of emails that you can send out on a daily basis. The great thing about Mailjet is that billing is monthly and not on an annual basis like GetResponse.
Sendinblue is another feature packed email marketing automation tool for eCommerce businesses. If you wish to create visually stunning emails that improve your CTR, then this is the tool that you should sign up for. In terms of features, Sendinblue offers the following;
- Automated emails
- Transactional emails
- Automatic management of lists based on contact behavior
- Personalized emails
- Send the right message at the right time to increase chances of converting
- A drag and drop workflow editor
- Integration with BigCommerce, WooCommerce, WordPress, PrestaShop, Magento and other applications.
- Advanced analytics
One area that I like the most about Sendinblue is that it comes with integration with all of the major eCommerce platforms that are out there. That includes WooCommerce, PrestaShop, BigCommerce and Magento. So you know that you will be doing automation right on your site.
Sendinblue costs beginning from $25 per month. That’s a bit on the expensive side. Pricing is scalable and depends on the number of emails that you wish to do. There is also the option to sign up for a free account. With that you can send up to 300 emails per day. So, you have the opportunity to try out this tool to find out whether or not it is for you.
Last but not least on our list of the best email marketing tools for eCommerce is Omnisend. Omnisend is designed to increase sales without a corresponding increase in workload.
That’s great, particularly for small to medium sized businesses. There are so many other things that you need to do as a business at that level that anything that takes the weight off your back can only be welcome.
Omnisend comes with the following features;
- Automated emails
- SMS marketing
- Shoppable emails
- Cart recovery emails
- Customer welcome emails
- Prebuild eCommerce workflow
- Drag and drop automation editor
- Automation splits
- Advanced reporting
Clearly, Omnisend is a great option when it comes to email marketing automation for eCommerce. One of the great features is that you get shoppable emails, meaning your contacts will be able to buy directly from the emails that you send them.
Ominisend is also geared towards shopping cart recovery. Remember what I said about abandoned carts being a major concern in eCommerce? Well, Omnisend provides a remedy to this issue, at least to some extent.
You can sign up for Omnisend free of charge. The free plan gets you 15 000 emails per month, which is probably enough for small businesses that do not yet have the money to pay monthly subscriptions.
However, the if you want more, you are going to have to sign up for the standard plan, which costs $16 per month. That’s the plan at which email automation actually starts. You also get SMS Campaigns and Automation.
Those are some of the best email marketing automation tools for eCommerce businesses. In this article, I noted that automation is the way to go as far as email marketing is concerned. It ensures that you catch your customers and prospects at just the right time. Otherwise, you are going to lose the chance to convert them.
As an example, if someone abandons a cart, you need to get to them while the product is still fresh in their mind. Offer them a discount or some other incentive and get them to complete the purchase. But time is of the essence. You need to reach out before they have moved on to another seller. Anyway, if you have questions, don’t hesitate to get in touch with me!