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Are you considering using Trustpilot to boost your Google Store Ratings? You might be curious about how Trustpilot can help you drive more sales through your website. Trustpilot is a powerful tool that many businesses have leveraged to enhance their online reputation and credibility.
By integrating Trustpilot, you can collect authentic customer reviews that not only improve your Google Store Ratings but also build trust with potential customers. Read our post on Trustpilot review.
As you navigate your options, keep in mind that investing in a reliable review platform like Trustpilot can significantly impact your store’s performance, helping you achieve better results and long-term success.
What are Google Store Ratings?
Store Rating extensions are a five-star system used by Google to highlight advertisers who have received high ratings from their customers. These ratings are visible in Google text ads and Google Shopping, making them a key factor in attracting potential buyers.
Western Union is one of the companies that use Trustpilot to get Store Ratings
Google Store Ratings and how to can get them is a topic that has been thoroughly covered in this blog. You can find examples of Store Ratings in the screenshot above. To emphasize their importance, consider this: companies that include Store Ratings in their CPC Text Ads and Google Shopping listings see a CTR (Click-Through Rate) boost of over 17%. That’s a significant impact on your bottom line, demonstrating just how valuable these ratings can be for your business.
Don’t bet confused with Product Ratings!
It’s common for people to confuse Store ratings with Product ratings. While they may seem similar, they serve different purposes. Product ratings focus on specific items in your catalog, such as a Kodak camera or any other product, reflecting customer satisfaction with those individual items. On the other hand, Store ratings evaluate the overall shopping experience with your store.
You can see the distinction between Store and Product ratings in the screenshot above. Understanding this difference is crucial for effectively managing your reviews and ensuring you’re highlighting the right aspects of your business to potential customers. So, make sure not to mix them up!
Google Store Ratings – Trustpilot
So, how do you obtain Store Ratings? Chances are, if you’re reading this, you already have a solid understanding of the process. Google partners with several licensed companies to collect reviews and syndicate the data for use in Store Ratings.
These trusted companies gather customer feedback, which is then used to generate Store Ratings that appear in your Google ads and shopping listings. For a complete list of the companies authorized to provide Store Ratings, you can check out the official list here.
And here’s a list of companies that are licensed for Product Ratings.
One thing you’ll quickly notice is that Trustpilot is licensed for both Store and Product Ratings! So, if you’re in need of both, Trustpilot is an excellent choice. This makes it a great fit for most eCommerce websites as well as service-based businesses that seek comprehensive ratings coverage.
In this article, the focus will primarily be on using Trustpilot to get Google Store Ratings. We’ve recommended Trustpilot to thousands of websites, and the vast majority of them have reported high satisfaction with the service they’ve received.
How Trustpilot Can Help You Get Google Store Ratings
The real strength of Trustpilot lies in its partnership with Google. As one of the few companies licensed by Google to syndicate data for Store Ratings, Trustpilot makes the process seamless. Here’s how it works:
Once you sign up, the entire process is automated, allowing you to focus on what you do best—running your business—while Trustpilot handles the rest.
What type of companies should use Trustpilot to get Google Store Ratings?
Who should use Trustpilot to get Google Store Ratings? What type of businesses would benefit from signing up with Trustpilot for Store Ratings? We have already alluded to the answer in the above discussion. If you are wondering who Trustpilot is for, then here is the answer:
Service Based Businesses
Service based businesses can use Trustpilot for Google Store Ratings
eCommerce websites
Trustpilot can integrate seamlessly with most eCommerce websites. However, as you’ll discover later, cost is going to be a significant factor in deciding whether to sign up with Trustpilot. In my opinion, Trustpilot is most effective for eCommerce businesses handling over 5,000 transactions per month. Regardless of whether the pricing fits your budget, Trustpilot excels on websites that run on the following platforms:
Big brands use Trustpilot!
If you’re questioning whether Trustpilot is the right choice for you, here’s your answer: Trustpilot is already trusted by an impressive roster of high-value companies. As shown in the screenshot above, some of the notable names include:
Which Businesses Should Skip Trustpilot for Store Ratings?
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Truth of the matter is that Trustpilot is not for everyone! There are a few businesses that should not bother signing up;
Local based businesses
These businesses typically depend on foot traffic for sales. They do not usually use Google Ads. Examples are:
- Breweries
- Bars
- Restaurants (both sit-down & fast food)
- Cafes
- Auto Repair
- Small mom and pop businesses that do not have that much to spend on online reviews and Store Ratings.
The Hidden Catch of Using Trustpilot for Store Ratings
Trustpilot Features
Trustpilot offers a wide range of features. The most notable, as previously discussed, is its ability to generate Store Ratings in Google Shopping and Google Text Ads. Additional features of Trustpilot include:
Just like with many things, there’s a catch to using Trustpilot for Store Ratings. This aspect was discussed in this article!
After completing the setup, businesses might wonder why their Store Ratings aren’t appearing. The answer?
One reason could be that the requirement of 100 reviews and comments from a specific country per year has not been met. For example, to display Store Ratings in the United States and Canada, you need to obtain 100 reviews and comments from each of these countries.
Simply collecting 50 reviews from the U.S. and 50 from Canada will not suffice.
Trustpilot Pricing
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Many people are curious about Trustpilot’s pricing and how it stacks up against similar services. The pricing details for Trustpilot can be seen in the screenshot above.
Trustpilot does offer a free plan, but it has limited functionality and may not meet most business needs. The real value begins with the Lite plan, which costs $349 per month and is ideal for service-based industries.
For eCommerce websites, the Pro plan, priced at $599 per month, is the best option. This plan allows you to syndicate your reviews and ratings into Google Ads and Google Shopping, enabling you to display Store Ratings effectively.
Trustpilot vs. the Competition
While Trustpilot is excellent for collecting reviews and obtaining Store Ratings, it’s not the most budget-friendly option out there. At $599 per month, the Pro plan may be too costly for start-ups and small businesses.
Trustpilot is better suited for established websites with the budget to invest in comprehensive review management. If you’re running a small, family-owned business, Trustpilot might be out of reach, and there are more affordable alternatives available. The higher cost of Trustpilot can be attributed to its size and resources, with the company employing around 700 people.
| Store Ratings to Google | Product Ratings | Price/m | Get it now! | |
| Shopper Approved | Yes | Yes | Get a discount when you sign up using our link. Plus 30 days free! | See It |
| Trust Pilot | Yes | Yes | $349 | See It |
| Google Reviews | Yes | Yes | Free | See It |
| ReStore Ratings | Yes | Yes | Does not reveal its price. You have to call to get a quote. | See It |
Alternatives to Trustpilot for Store Ratings
What are the alternatives to Trustpilot for obtaining Store Ratings? As mentioned earlier, Google maintains two lists: one for companies approved to provide Store Ratings and another for those approved for Product Ratings. Some companies, like Trustpilot, appear on both lists.
A table has been compiled above, comparing Trustpilot with its alternatives. You may notice that several companies from Google’s lists are missing from the table. This is because many of them offer services in other languages, such as German and Japanese, which may not be relevant for your needs. So, there’s no need to worry—there are plenty of options available to suit different business requirements and language preferences.
Shopper Approved
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Shopper Approved is one of the best alternatives to Trustpilot available today. It’s listed as an approved provider for both Store and Product Ratings, making it a versatile choice. One of the standout features of Shopper Approved is its affordability compared to Trustpilot. For instance, the cheapest plan starts at just $99 per month, offering a budget-friendly option for businesses looking to gather reviews without breaking the bank.
Disclaimer
Planet Marketing is an affiliate of some of the companies mentioned in this article. This means that if you choose to sign up using our links, we will receive a commission. However, please note that we have referred thousands of websites to these companies, and the majority of them have been satisfied with the services they’ve received.
