Yotpo vs Shopify Reviews – Pricing + 2 Alternatives

Disclaimer: We are affiliates of some of the companies that we mention in this article and could get paid should you sign up using our links. However, this article is based on real data from real customers (us included). This makes it highly subjective.

Are you looking for an online reviews company that get you star ratings in Google Shopping and in Google Ads? Have you been wondering which, between Yotpo and Shopify, can do the job for you. Or are you simply on the hunt for alternatives to these companies? My name is Francisco, and today, I am going to give you answers to these questions. In this article I am going to;

  1. Give you a Yotpo vs Shopify Reviews+ 2 alternatives table.
  2. Compare Yotpo and Shopify Reviews’ pricing.
  3. Take a look at alternatives to these two companies.

Yotpo vs Shopify Reviews + 2 Alternatives Table

Gets you Star Ratings in Google Price/m Get it now!
Yotpo YesCall to get a quote
Shopify Reviews NoThe app is free for Shopify users.
Shopper Approved YesGet a Discount!
Sign up using our link.
Also get 30 days free!
Trust Pilot Yes$349

Yotpo vs Shopify Reviews

You are probably here because you have been wondering which, between Yotpo and Shopify Reviews will do the job for your business, right? The following are some of the similarities and differences between Yotpo and Shopify Reviews;

Yotpo is licensed by Google to push Seller and Product Ratings

The first thing that we need to note here is that Yotpo is licensed by Google to syndicate data that is used for both product and Store Ratings. Basically, there are 32 companies that have been licensed by Google to push Store Ratings, and another 23 that have been licensed for Product ratings. What you will find is that some companies, including Yotpo, Shopper Approved and Yotpo, have been licensed to syndicate both seller and product ratings.

Yotpo is approved for Store Ratings

The importance of Seller and Product Reviews

Star ratings; those little stars that appear in Google PLA (Shopping Ads), in your Google AdWords Ads, and in Google organic traffic, tend to have a huge impact on the success of your business. Nowadays, people largely base their shopping decisions on the experiences that others have previously had with a particular product or service.

Seller and Product ratings are important

That is why it is so important for you to fine a good review aggregation company, that, not only will collect reviews from your customers, but one that will also syndicate them to Google and other Search Engines.

Shopify says it’s able to push reviews to Google, but it’s not on the list

One thing that you will notice if you look at the above screenshot is that Shopify is nowhere on the list of companies that are certified by Google to syndicate either product or seller reviews. This is obviously of concern, to those that are looking for product and Store Ratings in AdWords and Google PLAs.

How does Shopify handle reviews

You can download the shopify product reviews app onto your eCommerce site free of charge

Shopify is obviously an e-commerce software company. Once you have set up everything, you will then need to get the company’s Product Reviews App, which comes free of charge. However, as usual, there is a catch; Shopify’s software costs from $29 per month. And Shopify is not, strictly speaking, a reviews company.

This gives your customers the ability to write reviews about each product and to rate the products.

Yotpo hides its pricing

So, Shopify’s software costs, as we have already mentioned, beginning from $29 per month, but how much does Yotpo cost?

This is where we have a major gripe with Yotpo. Though the company clearly wins this battle with Shopify, in that it is a dedicated reviews website and has been licensed by Google for both Product and Seller reviews, Yotpo chooses, for some reason, not to display its pricing structure on its website.

Yotpo hides its pricing

Go to its website and you will see what we are talking about. Though there is a free plan, you actually need to get in touch with the guys at the company to get an idea of what it costs to do business with then.

This obviously puts you at a major disadvantage. You are not really sure, starting out, what you should negotiate for. Depending on the size of your business, you could end up paying almost anything.

The thing to note about Yotpo is that its prices are based on your business’ volumes. What this means, in reality is that your price is going to fluctuate depending on your traffic, domains, products, and monthly order volumes. So, they will demand more from you as your business grows which is kind of not cool! People who we have talked to, however, have noted that Yotpo’s prices, on average, begin at around $400 per month.

Alternatives to Yotpo and Shopify Reviews

We have already mentioned Shopper Approved and Trust Pilot, which are some of the best Yotpo and Shopify Reviews alternatives that you will be able to find out there.

Shopper Approved

Shopper Approved is a great alternative to Yotpo and Shopify Reviews.

Editor’s Note: You can get some of the best rates at Shopper Approved by using our affiliate link, which gives you a discount. So, if you are looking for a Shopify Reviews or Yotpo Alternative, then you won’t go wrong with Shopper Approved.

Get the Planet Marketing Shopper Approved deal now!

Get in touch with Shopper Approved for pricing. However, we can safely say they are some of the cheapest. We know; we have referred over 300 people to the company over the past few years. You also get 30 days free when you sign up using our link.

Disclaimer: We Shopper Approved partners and stand to benefit should you sign up using our link.


Trust pilot is another online reviews company that is licensed by Google for both seller and product ratings. What makes it a great Yotpo alternative is that it’s pricing starts at $299 per month. The major setback in this regard is that you actually need to pay the annual amount at once.

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