This article has been highly anticipated and is finally here. Over the past several months, we have received numerous requests from our readers for a detailed comparison of Trustpilot and Ekomi. Despite various interruptions and delays, we are excited to deliver on that request today. For those who regularly follow our blog, you know that online reviews are a recurring topic in our content.
We frequently discuss Shopper Approved, which is undoubtedly one of the leading online review syndication companies available. However, today’s focus is on comparing Trustpilot and Ekomi, so let’s dive into that comparison now.
Why Star Ratings Are Essential for Your Business
If your business is like many others, you likely already have a strong online presence. As part of that presence, you might be familiar with the concept of Star Ratings and their role in enhancing your visibility.
Star Ratings are a powerful tool for improving your business’s presence in organic search results, Google Shopping, and Google AdWords campaigns.
For those who are less familiar with the benefits and implementation of Star Ratings, we have an informative article dedicated to this topic.
In that article, we delve into how Star Ratings can be leveraged to boost your AdWords ads, offering practical insights and strategies for optimizing their impact.
Google-Approved Review Syndication Companies
When searching for a review aggregation service, it’s important to note that while there are numerous online review companies available, only a select few have been authorized to submit product and store ratings to Google’s Product Listing Ads (PLAs) and Google Shopping.
Fortunately, you can easily access a list of companies that are officially approved for store ratings by following this link. Similarly, you can find the list of companies authorized for product ratings at this link. These resources will help you identify trusted review syndication partners that meet Google’s standards for enhancing your online presence.
Trustpilot vs Ekomi: Which One Comes Out on Top?
When it comes to choosing between Trustpilot and Ekomi, the big question is: which company is superior in this head-to-head comparison? Additionally, what other options are available in the market?
Ekomi and Trustpilot: Approval for Store and Product Ratings
Both Ekomi and Trustpilot have received approval for aggregating Store and Product ratings. This endorsement means that both platforms are equipped to handle the collection and display of reviews for your business and its products, making them valuable resources for enhancing your online presence. This commonality is a significant advantage as it ensures that your reviews can be showcased effectively on both your company’s profile and individual product listings.
Operational Similarities Between Ekomi and Trustpilot
Another noteworthy similarity is that Ekomi and Trustpilot operate in largely the same manner. Both platforms, along with many other review syndication services, follow a similar process. They collect product and customer reviews and then syndicate these reviews across major search engines. This operational model ensures that the feedback gathered is widely disseminated, enhancing visibility and credibility.
Enhanced Website Appeal and SEO Benefits
One of the key benefits of using these review syndication services is the ability to utilize the collected reviews on your own website. By integrating these reviews into your site, you can increase its appeal to potential customers. Displaying both product and store reviews directly on your listings can boost your click-through rates and improve your SEO conversion rates. This added functionality not only enhances the attractiveness of your website but also contributes to better search engine performance and higher customer engagement.
Both Platforms Offer Extensive Integration Options
A significant advantage of both Trustpilot and Ekomi is their ability to seamlessly integrate with a broad array of e-marketing and e-commerce solutions. This compatibility ensures that you can effectively use these review platforms alongside your existing systems. The platforms offer integration with popular tools and systems such as:
This wide-ranging integration capability allows you to streamline your review management processes and enhance your overall e-commerce strategy.
Trustpilot vs Ekomi: A Look at Pricing
For many businesses, pricing is a crucial factor when choosing a review aggregation service. Trustpilot’s pricing model is considered to be average in comparison to other review aggregation services available. Their plans start at $299, offering various features and levels of service depending on your business needs. For more detailed information about Trustpilot’s pricing and to explore their plans. The company’s plans begin at $299, and you can check them out by following this link.
Ekomi’s pricing information is not readily available on the company’s website, which is a common practice among review syndication companies. Yotpo, for example, follows a similar approach. This means that, unlike other services with transparent pricing models, you will need to contact Ekomi directly to get detailed information about their service costs.
While this model can be advantageous for larger businesses that have the resources to engage in personalized discussions, it can be somewhat daunting for smaller enterprises. The approach often involves the company assessing your business needs before providing a pricing quote. Consequently, larger companies might end up paying significantly more for the same fundamental services compared to smaller businesses.
This pricing strategy underscores the fact that review syndication companies like Yotpo and Ekomi typically tailor their rates based on the scale and requirements of the client, potentially leading to higher costs for larger organizations.
Ekomi and Trustpilot Alternatives
This last section in our write-up looks at some of the alternatives that exist out there as far as Trustpilot and eKomi are concerned. Remember that we have advised you to get the services of a company that has been licensed by Google to push Star Ratings into Google PLAs and in Google AdWords. This is what gives you an edge, as far as increasing the visibility of your business is concerned.
Shopper Approved: The Top Alternative for Review Aggregation
If you’re searching for a powerful alternative that excels in collecting reviews and enhancing your business’s visibility with Star Ratings in both organic and paid search, Shopper Approved is a standout choice.
Among the many review aggregation platforms available, Shopper Approved is one we highly recommend to our readers. This recommendation is based on a balance of affordability and comprehensive service, rather than our affiliation with Shopper Approved, Yotpo, or Trustpilot. Shopper Approved is known for its effective review management system and integration capabilities, making it a strong contender in the review syndication space.
The Shopper Approved Discount Offer
We are excited to share that we have partnered with Shopper Approved to offer our readers an exclusive discount. By signing up through, you will receive a substantial discount on all of Shopper Approved’s plans.
Additionally, you will benefit from a discounted entry-level plan and enjoy 30 days of service completely free.
This offer provides an excellent opportunity to experience the value of Shopper Approved at a reduced cost, making it a compelling choice for businesses looking to enhance their review management and online visibility.
Cost of Shopper Approved
Shopper Approved is priced at $199 per month, offering a cost-effective solution compared to Trustpilot. However, a significant consideration is that both Shopper Approved and Trustpilot require an annual payment upfront. This means you will need to invest several thousand dollars to cover the full year’s subscription cost at the outset. While this payment structure may be a barrier for some businesses, it is important to weigh the benefits of the service against the initial financial commitment.
Reviews.co.uk: A Compelling Alternative
Another noteworthy alternative to Trustpilot and Ekomi is Reviews.co.uk. This platform stands out for its affordability and flexibility, making it an appealing option for businesses of all sizes.
One of the key advantages of Reviews.co.uk is that it does not require a long-term commitment. Unlike many competitors, which often mandate annual contracts, Reviews.co.uk offers a monthly payment option. This flexible billing arrangement makes it particularly attractive to small businesses that may prefer a more manageable financial commitment.
With its cost-effective plans and lack of restrictive contracts, Reviews.co.uk presents a viable alternative for those seeking to optimize their review management without the burden of a lengthy contract.
