I (the owner of Planet Marketing) have spent thousands of hours using and testing the best software on the market. These tools are battle-tested and are recommended without any hesitation.
Keep in mind that these tools are not the highest-priced tools. My goal on this page is to recommend tools that are priced well, get the job done, and have withstood the test of time. These tools are the ones Planet Marketing uses on planetmarketing.com, go.planetmarketing.com, and on our clients’ sites.
Top Recommended Tools
Facebook Ads Marketing Course
We use Facebook Ads every day. These are the sponsored posts you see on your Newsfeed. We charge $1000/mo for this service, but we know many companies do not have a marketing budget set aside to hire a Facebook marketing agency like ours. That’s why we created our own Facebook Ads Marketing Course. You won’t pay anywhere near $1000. Watch my screen as I share real examples and teach you step-by-step on how to have Facebook on your side.
Gather Local Reviews
Need to get reviews on Google to increase your rankings on Google Maps. Some people call this Local SEO.
This software is a ‘bare-bones’ software that will send an SMS text message and/or an email to your past & current customers. The message will have your Google review link. Getting reviews on Google Maps is a very strong signal when it comes to getting Google’s algorithm working in your favor.
Best Web Hosting Companies
I have been building websites since 2008 and worked on 175+ websites. I recommend web hosting based off your situation.
If you are just starting your website, use Bluehost. planetmarketing.com was hosted on Bluehost for 5 years and had no problems! We still have an account there for our dev sites.
If you already have a site and are anticipating growth, move to Kinsta. planetmarketing.com is hosted on Kinsta.
I made videos on both companies.
Keyword Rank Tracking
If some of your sales come from Google organic, then you’ll want to keep track of your “money-maker” keywords. Most companies that have a drop in leads or sales don’t know why. When you track your keywords, you will not only see where you rank, but you’ll also see what other keywords can bring in money. I personally use SERanking. I looked into 10 other keyword tools and found that the absolute biggest bank for my buck is SERanking.
Gathering Business Reviews
The fastest way to increase sales is to get reviews for your company. Think about your own purchase behavior. Would you buy a product on Amazon or Ebay if it had zero reviews? Would you hire a plumber who has zero reviews? I wouldn’t! If you want to automate and jumpstart the process of getting business reviews for your company, look into two companies. For companies that advertise on Google Ads, you need to sign up with “Shopper Approved“.