Editors Note: Get Google Store Ratings on Shopify by Signing up with Shopper Approved at a Discount!
Are you looking to improve your Google Store Ratings on Shopify? Does your Shopify shop need a quick boost in sales? If the answer is yes, then you’re in the right place. At Planet Marketing, you’ll discover effective strategies for enhancing your store’s visibility and sales.
We specialize in digital marketing solutions like Facebook Ads, Google Ads, and remarketing to help your business thrive. Let’s get started!
What are Google Store Ratings and why are they Important?
So, what exactly are Store Ratings, and why do they matter? If you’re only now asking this question, you’ve been missing out on something crucial! Go ahead and perform a search on Google today, and you’ll observe that some of the results display a five-star rating system.
These are known as “star rating extensions.” Store Ratings are made up of both Store and Product ratings, and they play a significant role in attracting potential customers.
Store Ratings appear in both Google Shopping and Google Text Ads, showcasing the customer reviews that a specific store has received.
Product ratings, however, focus on the feedback for a specific item, like an HP laptop, for instance. The above screenshot provides examples of both Store and Product ratings. In this article, we’ll explore the importance of Store Ratings and discuss whether they are accessible on Shopify.
How crucial are Google Store Ratings?
Let me emphasize this: if you haven’t been leveraging Store Ratings for your eCommerce business, it’s time to get moving and take action! Store Ratings are incredibly important. Just how important, you ask? Well, how does a 17% increase in CTR sound? According to Google, that’s the kind of boost stores with star ratings on their Google Text Ads and in Google Shopping can expect! It’s clear that Store Ratings are something no business aiming for growth can afford to overlook.
Does Shopify Support Google Store Ratings?
This is a question I often hear. Many people want to know if the reviews they receive on their Shopify accounts will translate into Store Ratings in Google Text Ads and Google Shopping. For instance, let’s say you run an online store that sells mobile phones. If your store is hosted on Shopify, customers can leave reviews on the phones they purchase. You can showcase these reviews on your website, but does this feedback contribute to your Store Ratings on Google?
Unfortunately, the answer is NO! The reviews you collect on your Shopify store do not automatically generate Store Ratings in your Google Ads or Google Shopping. But don’t worry—there are ways to make this happen, as you’ll discover below!
Google Licenses a Number of Companies for Store Ratings
Visit this page and you’ll notice that Google licenses approximately 32 companies to syndicate reviews for use in Store Ratings. As shown in the above screenshot, Shopify is not among these companies.
Similarly, Google provides a list of companies licensed to syndicate data for Product ratings. Once again, as you can see in the screenshot below, Shopify is notably absent from this list.
You may also observe that some companies are listed on both lists. These are the ones to consider if you’re interested in both product and store ratings.
How to Get Google Store Ratings on Shopify
Before you give up, here’s some good news: Contrary to what I mentioned about Google Store Ratings not being directly available through Shopify, there is a way to make it happen. If you want your Shopify reviews to appear as store and product ratings, you can achieve this by partnering with one of the Google-approved third-party review aggregators listed above. Let’s take a closer look at a couple of these companies. One option is Shopper Approved.
1. Shopper Approved
Planet Marketing has, over the years, recommended hundreds of people to Shopper Approved.
The great thing about Shopper Approved is that it’s approved by Google to syndicate data for both store and product ratings.
Additionally, Shopper Approved stands out as one of the most affordable companies in its category. If you’re seeking Store Ratings for Shopify, Shopper Approved is a choice you won’t regret!
(Disclaimer: As a Shopper Approved affiliate, you might generate a commission if you sign up using the provided link. However, this article remains objective, and there’s no denying that Shopper Approved is one of the best options for obtaining Store Ratings on Shopify.)
What is the cost of Shopper Approved?
Shopper Approved is one of the most affordable options for Store and Product Ratings. With over 300 referrals made in recent years, it’s clear that they offer great value. By signing up through the Planet Marketing link, you can access a huge discount and enjoy 30 days absolutely free!
If you’re a small company with fewer than 200 orders per month, you can contact Shopper Approved to get a customized plan tailored just for you. Check out the numbers in the screenshot above.
2. Verified Reviews
Verified Reviews is another company that you can take a look at if you are looking to get Google Store Ratings on Shopify. They are also approved for Product Ratings.
3. eKomi
Another option to consider for online reviews is eKomi. What sets eKomi apart is their proactive approach: they respond to customer reviews and handle disputes over any negative feedback you might receive. They offer both Store and Product ratings. However, keep in mind that eKomi tends to be more expensive due to its fully managed system.
You can use an app to get Google Store Ratings on Shopify
You can use an app to get Google Store Ratings on Shopify
In addition to the third-party review aggregators mentioned, you can also use an app to obtain Google Store Ratings on Shopify. Many people choose this route, though it’s important to be aware of its potential pitfalls.
How does it work?
As mentioned, Google has licensed around 32 companies to syndicate reviews for Store Ratings. Another method for obtaining Store Ratings is by signing up for Google Customer Reviews.
After customers purchase your products, they will have the option to participate in a survey. Google uses this data for Store and Product ratings.
Most apps leverage this feature to help you get Google Store Ratings on Shopify. When you use one of these apps on your Shopify eCommerce site, customers will receive the Google Customer Survey opt-in option after their purchase. The feedback they provide is then sent directly to Google for use in your Setore and Product ratings.
Google Customer Reviews App for Shopify
Overview
The Google Customer Reviews app is a great tool for Shopify store owners looking to enhance their store’s credibility with Google Store Ratings. For a monthly fee of $5, this app allows you to collect valuable customer feedback and ratings directly from Google.
Features
- Cost: $5 per month
- Functionality: Once customers opt-in, Google manages all aspects of the customer survey process, streamlining the review collection and rating process.
Benefits
- Enhanced Credibility: Displaying Google Store Ratings on your Shopify store can boost customer trust and encourage more purchases.
- Automated Process: Google handles the survey logistics, so you can focus on running your business while still benefiting from customer feedback.
Do We Recommend These Apps?
Google Customer Review apps are a popular option
When it comes to obtaining Google Store Ratings for your Shopify store, the Google Customer Review apps are a popular option. These apps offer a straightforward way to integrate Google ratings into your store, and many people are drawn to them due to their low cost.
However, while these apps might seem like a budget-friendly choice, I would advise considering third-party review aggregators such as Shopper Approved or Verified Reviews instead.
Although these third-party services may come with a higher price tag, they offer more comprehensive features and better support for managing Store and Product ratings. If you’re serious about enhancing your store’s reputation and driving customer trust, investing in a more robust review solution is worth the expense.
Disadvantages of Using Apps Compared to 3rd Party Review Aggregators
Apps like Easy Google Customer Reviews can be quite basic and often fall short of expectations. They focus solely on Google star ratings and reviews, while third-party review aggregators offer a much broader range of services. These aggregators can display reviews across various platforms, including Facebook, Twitter, Bing, TripAdvisor, Amazon, and Yellow Pages.
Another downside is that these apps typically do not send proactive emails to customers, resulting in lower response rates. Unlike third-party review aggregators such as Shopper Approved, which actively send co-branded emails to solicit feedback, these apps rely on customers to voluntarily leave reviews—a process that seldom yields significant results.
Moreover, using these apps means you have limited control over Google Reviews. There’s no dashboard to manage your reviews, and you’re left with whatever feedback you receive. This lack of control is a major drawback.
If your goal is solely to collect Google Customer Reviews, you might manage this on your own without incurring additional costs. However, investing in third-party review aggregators will provide a comprehensive solution for managing online reviews and enhance your store’s reputation across multiple platforms.
