Comparing any two companies in this day and age usually boils down to price, and the same is true when it comes to online review companies. Now, before we compare going on with this Yotpo vs Feefo head to head, there are a number of things that we need to put out of the way.
As far as getting online reviews for your business is concerned, the first thing that you need to know is that some companies are more equal than others. Although there are many review syndication companies out there, not all of them are able to push Seller and Product Ratings into Google PLAs, and into AdWords, and that is an important distinction.
Star Ratings and how you can get them are a major preoccupation for us on this website. And that is for good reasons. If you need to know more, feel free to read the article in the link above.
What we can say here is that star ratings tell people that others have not only tried your products and services, but they have also found them to be worthwhile.
That is a major reason why so many businesses out there are on the hunt for the best review syndication companies that they can lay their hands on.
So, what is it that distinguishes Yotpo from Feefo? How do these companies compare against one another?
One of the things that we need to mention here is that Google has lists of companies that are licensed to aggregate seller and product ratings.
We are not going to give the complete list of companies that are licensed to push Seller Ratings to Google PLAs and to Google AdWords Ads. You can get the full list for yourself by following this link. What you will notice is that both Yotpo and Feefo appear on this list, which means the companies are pretty much equal in this regard.
If you are interested in product ratings, Google has a list of about 23 companies that it has licensed to push Product Ratings into Google Shopping and to Google AdWords Ads. Product ratings talk about a particular product; for example, a camera or a wireless router. Of interest to us here is that both Yotpo and Feefo also appear on this list, which, again, means that the two companies are comparable in this regard.
What does this all mean?
What this means is that you will be able to get both seller and product ratings under one roof should you choose any one of these companies. In fact, you will find that there are other companies, such as Trustpilot and Shopper Approved that are licensed for both Seller and Product ratings.
Another thing that you will notice, as far as comparing Yotpo and Feefo is concerned, is that both companies have chosen to keep their pricing structures hidden. This can be pretty frustrating, and a bit baffling.
The approach appears to be tailored for big businesses, that are not necessarily concerned about overspending their budgets. However, for small concerns, not knowing what one really is up against can be a major drawback.
Yotpo offers two pricing plans, the free plan and the Premium Plan. The free plan is free but pretty useless, as far as getting product and seller review extensions on Search Engines and in Google AdWords and PLAs is concerned.
The Premium Plan has everything that Yotpo has to offer, which is great, aside from the fact that pricing is based on your domains, traffic, products and order volume.
What this does is make the deal sound as if the company is going to be constantly looking over your shoulder and is going to charge you more based on how much business you are going to be having on a month to month basis.
Try Yotpo Out
If you would like to try Yotpo out, you can do so by following this link. In general, what we have noticed is that Yotpo’s pricing generally comes to around $400 per month, which is more than can be found in some of the alternatives that can be found out there.
Feefo is a lot more flexible, as far as its pricing plans are concerned. The company offers the Starter, Growth, Professional and Enterprise Plans. All these plans are, however, meaningless without a reference price point, so we will leave it at that.
Now, if you are looking for an alternative that does not have any of the shortcomings that we have just mentioned, you probably won’t go wrong with Shopper Approved. Ask any of the many people that we have referred to this company, and you will be told that it delivers in terms of getting reviews from your customers and ensuring that they are pushed to Google PLAs and to Google AdWords Ads.
How Much does Shopper Approved Cost?
Shopper Approved costs beginning at $199 per month. That is, more or less, cheaper than you will be able to find among the competition. We have already mentioned that with Yotpo, you should expect to pay around $400 per month.
Use our link to get a discount
The really great thing is that you can get a BIG discount should you choose to sign up for Shopper Approved using our affiliate link. In fact, by using our link, you can sign up for only $79 per month
On top of that, you also get 60 days free, giving you the chance to sample this company without having to pay anything.
Still looking for another alternative to Feefo and Yotpo? Then, why not check out Trustpilot. The company’s pricing starts at $299 per month, which is payable annually. The good thing about Trust Pilot is that it is, like Shopper Approved, Yotpo and Feefo, licensed to push both Product and Seller ratings, which means you will have everything under one roof as far as star ratings are concerned.
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