Before we get down to the business of this Trustpilot vs ResellerRatings article, there are a number of things that we first need to get out of the way. The discussion will help you understand why Star Rating extensions are so important and why you should strive to get them for your business.
All about Star Ratings
We are not going to waste your time dwelling on the definition of Star Ratings here, because, due to the fact that you have landed here, chances are high that you already know what they are and are only looking for the best company that can help you collect them.
Needless to say here that this is something that we have previously talked about in quite a number of our articles, one of which you can check out by following this link.
Google Approved Companies for Seller and Product Ratings
Another thing that we need to get out of the way is the fact that though there are quite a number of companies out there that offer online review service, not all of them are going to be of use, as far as getting Star Ratings in your Google Product Listing Ads (in Google Shopping) and in your AdWords ads is concerned.
That is because Google has licensed about 32 companies, which can aggregate and push Seller ratings, while there about 23 other that can push Product ratings. The difference between product and seller ratings is something that you can read about in the article that we have given in the link above.
Trustpilot vs ResellerRatings
Now, we get back to the object of this article; comparing ResellerRatings and Trustpilot;
- Both Companies can Push Product and Seller Ratings
One of the similarities between ResellerRatings and Trustpilot is the fact that both of these companies can push Product and Seller ratings to Google Shopping and Google AdWords. This is great, if you are looking for both of these services. What this means is that you can actually have both of these services under one roof, which reduces quite a number of logistically nightmares, both in terms of cost and administration.
- Pricing: ResellerRatings does not display its pricing
This is something that you will notice among quite a few of the online review companies that are out there. Need to sign up for ResellerRatings’ offerings? Well, you won’t really know how much the services are going to cost you, until you have gotten in touch with the company.
There are probably a few good reasons why companies like ResellerRatings and Yotpo choose to do this, but the reasons are beyond us. It’s pretty galling, from a consumer’s point of view, to go into a negotiation without knowing what the starting point is. So, what you are going to end up paying for ResellerRatings’ services will probably depend on who you are and how much you are able to haggle.
- Trustpilot has a defined pricing structure, but it’s not the cheapest
By comparison, Trustpilot actually has a defined pricing structure for its plans, though the Enterprise plan actually demands that you get in touch with the company to get information about price. So, how much does Trustpilot cost when it comes to pushing your reviews into Google PLAs and Google AdWords?
The Lite Plan
The Lite Plan is the entry level offering from Trust Pilot. Should you decide to sign up, you will discover that this offering will set you back $299 per month, which you should pay in one tranche for the whole year.
This is another common annoyance among review syndication sites; they almost always demand that you tie yourself to a yearlong contract, which is rather unfair, in our view.
Trustpilot vs ResellerRatings: The Alternatives
The great thing is that there are quite a number of alternatives out there, as far as getting online reviews and having them syndicated to Google PLAs and AdWords are concerned. So, which ones do we recommend for those that are looking for Resellerratings alternatives?
- Shopper Approved
Shopper Approved is one of the companies that we have been working with for quite some time, and we can safely say that it is one of the best ways through which you can get your Star Ratings to appear, not only in organic traffic, but also in Google Shopping and in Google AdWords Ads. We have, over the years, recommended Shopper Approved to quite a number of business, and the large majority of them have been amazed at the kind of service that they have received.
Shopper Approved Pricing
So, how does Shopper Approved stack against the other companies that we are talking about here as far as pricing is concerned?
The great thing is that unlike ResellerRatings, Shopper Approved actually displays its pricing on its website. Okay, this is something that we probably would normally not celebrate, but there you have it.
ResellerRatings, Yotpo and all the other companies that have chosen this route have forced our hand! Now, Shopper Approved’s lowest priced plan normally starts at $199 per month, which is cheaper that the one that is offered by Trustpilot.
As already mentioned, we are an affiliate of Shopper Approved (and also of Trustpilot). You can, therefore, get a HUGE discount on review aggregation for your business should you decide to sign up for Shopper Approved using our link.
We will get a little something, of course, but the great thing for you is that you will get a Shopper Approved discount! Whats more, you also get 30 days absolutely free.
Yotpo is another company that we have already mentioned in this blog post. It is also another available alternative for both Trustpilot and Resellerratings. Yotpo is really a big name when it comes to Seller and Product ratings, which is probably why the company also does not include its pricing structure on its website. What you need to know going in is that pricing is going to be based on the size of your business, your domains and other factors, which makes it rather variable.